Keeping it Business

4 Areas for Social Media Success - latest 'Keeping it Business' podcast episode

People are using social media to connect with others and to find information, not to be marketed at en masse. If you want your business to succeed on social media, you need to focus on providing valuable information that people can use in their day-to-day lives.

If you do this well, you'll gain interest in both your products and yourself as an online authority/credible business. This can help lead to lots of great things, like more followers or even customers!

Key Takeaways

- Social Media Listening

- Social Authority

- Social Networking

- Social Selling

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

We all have a natural desire to feel like we're doing good. It's why, when someone does something nice for us, we feel a need to return their good deed with an even better one—it's a social norm that keeps us feeling like moral people!

That's not just us being nice; it's the law of reciprocation. The law of reciprocation is one of the most powerful laws of social influence and states that people will want to return a favor to someone who has done them a favor.

In this Keeping it Business episode I cover...

• Introduction to Reciprocity
• Reciprocity in Marketing
• Implementing Reciprocity into your Marketing
• Types Of Reciprocity for Business

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

An Entrepreneurial Minded Inventor and Technical Project Manager with  experience in the Engineering & Manufacturing Industry. 

Mark enjoys conversations where spirituality mixes with reality. The I as the God Principle in reality for example. Isn't that why we engineer solutions?

Key Takeaways:

• Inventor
• UK Engineering Education vs Home
• Why Product Design
• Early Exposure to Entrepreneurism with a Celebrity Chef
• Freeing the Mind
• Bus Driver
• Innovation and The Ideas Factory 

Website: https://figjamsolutionsltd.com/

Facebook: https://www.facebook.com/Figjamsolutions

LinkedIn: https://www.linkedin.com/in/markvanrensburg/

Instagram: https://www.instagram.com/figjamsolutions/

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

It's a simple concept: If you're not making money, your business isn't successful. But if you're making money but not keeping it in the company, then your business is also not successful.

In this episode I'm talking Cash-flow, Cash flow is what really matters, because it indicates how much money your business has to pay its bills and fund future operations. 

Key takeaways:

• Why is Cash-flow Important?
• What is a Cash-Flow Forecast?
• How to calculate Cash-flow?
• Should Cash-flow include VAT?
• Cash-flow Management Tips

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

A business that is inconsistent is inefficient. In addition to costing time and money, it can also significantly limit your company's ability to scale and grow.

Systemising your business will help you consolidate, standardise and streamline the day-to-day running of your business, ensuring that you have a clear idea of your goals and that you have a system in place that can take you there!

Key Takeaways:

• What does Systemising your business mean?
• Why Systemise your Business?
• How to Systemise Your Business

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

In my opinion, it's important to learn the foundations of things. This is especially true in digital marketing, since there is so much that goes into it that many Business Owners don't know. This is Part 2 of ‘The 8 Core Disciplines to Digital Marketing’

Part 2 Covers…

Social media - is the most important discipline in digital marketing because that's where your customers are spending their time.

Search Marketing - is the discipline responsible for providing users with relevant information about the products and services that they are looking for, as well as driving them to your company website or other digital assets.

Data and Analytics - It's what provides the fuel for your marketing strategy and helps you understand what works and what doesn't.

Testing and Optimisation - is the process that drives the continuous improvement of your marketing campaigns, and it can be done through a variety of different methods.

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

8 Core Disciplines of Digital Marketing - Part 1

I'm a big fan of learning the foundations of things. This is especially true in digital marketing, since there is so much that goes into it that many Business Owners don't know. That's why I wanted to overview on the 8 core disciplines of digital marketing.

Part 1 covers:

Digital Marketing

• Content Marketing
• Paid Advertising
• Email Marketing

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

Manufacturers are focused on the engineering side of their business, but don’t realise that marketing is just as important.

Today we live in a marketing driven economy. With information sharing being easy as ever, market research is readily available with just a few clicks – and companies large and small are using it to their advantage to create more effective marketing campaigns.

In this Keeping it Business podcast in conjunction with Conex Portal we discuss marketing for manufacturers and how marketing to attract the younger generation is needed.

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

You want to be working on high priority projects that move the needle, but getting distracted by low-priority requests makes this hard. Bottom line, you are losing money by not focusing your energy where it needs to go the most. Save more time by focusing on your highest priority work.

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

Prospecting – The Not-So-Secret Secret, to Increasing Sales

Prospecting is never easy. It is hard, it takes time, and it can be uncomfortable at times - but it’s always worth it.

When you prospect, you are going out into the world and finding potential clients that you can work with. Prospecting helps to bring in new clients and grow your business so that you can keep making money for years to come.

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message