Music Lessons and Marketing

Trying to persuade your customers to choose the more expensive option, so you can make more money is a sham. It's unethical and will ultimately come back to kick you in the caboose. Trying to persuade your customers to choose the more expensive option because you believe it will better help them achieve their dreams is ethical selling. Your customers' needs always have to come first.  It's up to you to create an upgrade that will benefit both you and your customers.

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What do your customers really think about you? What do they appreciate most about you and your studio? Is it customer service? Is it the quality of the music lesson? Is it the musical standards your studio upholds? Los Rios Rock School asked their customers "What do you like most about LRRS?" and recorded their answers in a 2-minute video. The parents at LRRS give us all a little insight into how parents think and what hopes they have for their children. Their answers to this question will provide you the language you can use in your marketing.

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5 music studio owners share their creative solutions to elevating the online teaching experience. 

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Do you wonder what your customers are thinking right now? Do you wonder what their thoughts are about Zoom lessons and how they feel about virtual summer camp?

Don't guess, Ask! 

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In this episode, I speak with studio owners  John Kozicki, Vicki Workman, Rob Spampinato, Eric Bourassa and James Stockton about how they've re-energized their business during COVID-19

You've done the big online pivot from physical to virtual.  Now your marketing and messaging should follow. In March your customers were interested in their children being better-happier people. Now your customers are worried about their children's mental and emotional health. They're worried about the isolation their child is experiencing. Happier and better is for another day. Safe, secure, and connected is the order of the day. 

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In this episode, I speak with Music School Tribe founder David Martin about leadership, strategy, and marketing in the COVID-19 era.

In this episode, studio owners share how they've transformed their music studios into an exciting online musical experience and community. Gabe Guerra, Jason Mohlenbrock and Shawna Craig, Marcus Stanieac and Sam Blake mix creativity and vision to reimagine their music studio.  

www.davesimonsmusic.com