Making the right decision about what projects to pursue and when to walk away are difficult for even the most experienced A/E/C firms. Because of this, I looked for an expert when it comes to making go/no decisions. I sat down with Frank Lippert, FSMPS, CPSM of GO Strategies to talk about all things go/no go decisions. In fact, our conversation was so packed with great information, I split it into two episodes. 

In this first part of our conversation, we go through the go/no go decision-making process including:

• The different times in the pursuit lifecycle when you would or could make a go/no go decision.
• Considerations for proposal costs and the reasons for tracking the costs to pursue and win new work for your firm
• Different types of go/no go decisions
• The importance of understanding the client’s perspective and how to use that to make better go/no go decisions
• And, finally, the five questions to ask your team to make better go/no go decisions

Frank was also gracious enough to provide us with the go/no go sample templates as well as his famous coffee mug with the key five go/no go questions. Both can be found on the GO Strategies website. 

Stay tuned for the second part of our conversation. In the next episode, we will be talking about how to transform your go/no go form into a hidden pursuit plan. And, how to use your hidden pursuit plan to position your firm to win. 

Today's episode is sponsored by:

• MARKET-er's Place - Marketers Place is THE Place to get bite-sized training, templates, and resources specific to A/E/C firms. Find it here: https://www.marketerstakeflight.com/place. 

 Resources and links mentioned in this episode:

•  About Frank Lippert, FSMPS, CPSM and GO Strategies
• Go/No Go Form Templates
• GO Strategies Coffee Mug
• Develop a Go/No Go Process Self-Starter Kit
• How to Develop a Go/No Go Ev

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Making the right decision about what projects to pursue and when to walk away are difficult for even the most experienced A/E/C firms. Because of this, I looked for an expert when it comes to making go/no decisions. I sat down with Frank Lippert, FSMPS, CPSM of GO Strategies to talk about all things go/no go decisions. In fact, our conversation was so packed with great information, I split it into two episodes. 

In this first part of our conversation, we go through the go/no go decision-making process including:

• The different times in the pursuit lifecycle when you would or could make a go/no go decision.
• Considerations for proposal costs and the reasons for tracking the costs to pursue and win new work for your firm
• Different types of go/no go decisions
• The importance of understanding the client’s perspective and how to use that to make better go/no go decisions
• And, finally, the five questions to ask your team to make better go/no go decisions

Frank was also gracious enough to provide us with the go/no go sample templates as well as his famous coffee mug with the key five go/no go questions. Both can be found on the GO Strategies website. 

Stay tuned for the second part of our conversation. In the next episode, we will be talking about how to transform your go/no go form into a hidden pursuit plan. And, how to use your hidden pursuit plan to position your firm to win. 

Today's episode is sponsored by:

• MARKET-er's Place - Marketers Place is THE Place to get bite-sized training, templates, and resources specific to A/E/C firms. Find it here: https://www.marketerstakeflight.com/place. 

 Resources and links mentioned in this episode:

•  About Frank Lippert, FSMPS, CPSM and GO Strategies
• Go/No Go Form Templates
• GO Strategies Coffee Mug
• Develop a Go/No Go Process Self-Starter Kit
• How to Develop a Go/No Go Evaluation Process
• How a No-Go Decision Can Actually Increase Your Sales
• A Hidden Cost of Low Hit Rates

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

I am taking this week off from the Marketers Take Flight Podcast to celebrate Independence Day with my family. 

A new episode will be available on July 8th to talk about go/no go strategies with Frank Lippert, FSMPS, SMPS. 

I hope you enjoy a safe, healthy, and happy 4th of July!

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

I am taking this week off from the Marketers Take Flight Podcast to celebrate Independence Day with my family. 

A new episode will be available on July 8th to talk about go/no go strategies with Frank Lippert, FSMPS, SMPS. 

I hope you enjoy a safe, healthy, and happy 4th of July!

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#006 - What do you with your marketing materials when a key employee leaves your firm? Should you take them off your website, remove their blog posts, or take them out of a proposal you’re already working on?

What do you now do with those materials? Should you take them down or leave them up?

In this episode, I am going to share some experiences and give my opinion on how to handle these situations.

Today's episode is sponsored by:

• MARKET-er's Place - Marketers Place is THE Place to get bite-sized training, templates, and resources specific to A/E/C firms. Find it here: https://www.marketerstakeflight.com/place. 

Episode summary:

• Two stories from when a key employee left mid marketing campaign and after a website redesign.
• Considerations of what to do with your marketing materials when a key employee leaves your firm. 
• My stance on if that person who is leaving should be listed in the proposal.

What do you think? Do you agree or disagree with my opinions on how to handle marketing materials and proposals when a key employee leaves your firm? Leave your comments over on the show notes page at marketerstakeflight.com/6.

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

#006 - What do you with your marketing materials when a key employee leaves your firm? Should you take them off your website, remove their blog posts, or take them out of a proposal you’re already working on?

What do you now do with those materials? Should you take them down or leave them up?

In this episode, I am going to share some experiences and give my opinion on how to handle these situations.

Today's episode is sponsored by:

• MARKET-er's Place - Marketers Place is THE Place to get bite-sized training, templates, and resources specific to A/E/C firms. Find it here: https://www.marketerstakeflight.com/place. 

Episode summary:

• Two stories from when a key employee left mid marketing campaign and after a website redesign.
• Considerations of what to do with your marketing materials when a key employee leaves your firm. 
• My stance on if that person who is leaving should be listed in the proposal.

What do you think? Do you agree or disagree with my opinions on how to handle marketing materials and proposals when a key employee leaves your firm? Leave your comments over on the show notes page at marketerstakeflight.com/6.

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#005 - I had the chance to meet with Dena to answer questions about what to expect as clients move to virtual formats for shortlist presentations, how marketers can prepare their presentation teams, and some advice to minimize technical mishaps.

The conversation took place during one of the first weeks of quarantine and she was on the front lines helping firms prepare for the transition from in-person to virtual presentations and interviews.

I reached out to Dena because when it comes to firms winning more work from the shortlist presentation. She literally wrote the book on it (BE...The Winning Presentation, find it here). 

She was supposed to be traveling to London on vacation but instead has been on the front lines working with firms to prepare and rehearse for virtual presentations this past few weeks. 

Today's episode is sponsored by:

• MARKET-er's Place - Marketers Place is THE Place to get bite-sized training, templates, and resources specific to A/E/C firms. Find it here: https://www.marketerstakeflight.com/place. 

Conversation Highlights:

• The formats and technology that clients are using as they transition to virtual presentations and interviews.
• Dena’s key advice for marketers to help prepare their technical teams to present virtually. Especially, since many of us cannot meet in a conference room at the office to prepare.
• The differences in preparing for a presentation vs. preparing for an interview.
• The ways that she is seeing to keep the presentation interactive and keep the client engaged throughout the presentation.
• We also covered how to prepare and test the technology including Wi-Fi, different meeting platforms, and how to prepare for the worst-case scenarios.

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼 

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients. 

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

#005 - I had the chance to meet with Dena to answer questions about what to expect as clients move to virtual formats for shortlist presentations, how marketers can prepare their presentation teams, and some advice to minimize technical mishaps.

The conversation took place during one of the first weeks of quarantine and she was on the front lines helping firms prepare for the transition from in-person to virtual presentations and interviews.

I reached out to Dena because when it comes to firms winning more work from the shortlist presentation. She literally wrote the book on it (BE...The Winning Presentation, find it here). 

She was supposed to be traveling to London on vacation but instead has been on the front lines working with firms to prepare and rehearse for virtual presentations this past few weeks. 

Today's episode is sponsored by:

• MARKET-er's Place - Marketers Place is THE Place to get bite-sized training, templates, and resources specific to A/E/C firms. Find it here: https://www.marketerstakeflight.com/place. 

Conversation Highlights:

• The formats and technology that clients are using as they transition to virtual presentations and interviews.
• Dena’s key advice for marketers to help prepare their technical teams to present virtually. Especially, since many of us cannot meet in a conference room at the office to prepare.
• The differences in preparing for a presentation vs. preparing for an interview.
• The ways that she is seeing to keep the presentation interactive and keep the client engaged throughout the presentation.
• We also covered how to prepare and test the technology including Wi-Fi, different meeting platforms, and how to prepare for the worst-case scenarios.

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#004 - Today I am going to be talking about a subject that I believe doesn’t get mentioned enough in our industry. I am also going to get vulnerable with you a bit. I am going to open up and share some of the feelings I’ve had in the past and sometimes still have that I haven’t really shared before. And, definitely haven’t shared on a national stage or in public like on a podcast. 

I am going to talk about imposter syndrome. I am going to share the textbook definition, then share what I really think it is, why some of us feel it and some of us don’t. Then I am going to talk about my personal struggles and the times when I felt like an imposter. 

Of course, I won’t leave you hanging. I will give you some strategies to use when you are struggling with this idea of imposter syndrome. 

Today's episode is sponsored by:

• MARKET-er's Place - Marketers Place is THE Place to get bite-sized training, templates, and resources specific to A/E/C firms. Find it here: https://www.marketerstakeflight.com/place. 

Four things you'll learn in this episode:

1. The WHY I felt compelled to talk about this subject in the first place.
2. The "textbook" definition of imposter syndrome  - I share the definition according to Wikipedia for imposter syndrome. And, then share what I think that means for A/E/C marketers.
3. A few stories of when I felt like an imposter.
4. Strategies to overcome imposter syndrome thoughts. 

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#004 - Today I am going to be talking about a subject that I believe doesn’t get mentioned enough in our industry. I am also going to get vulnerable with you a bit. I am going to open up and share some of the feelings I’ve had in the past and sometimes still have that I haven’t really shared before. And, definitely haven’t shared on a national stage or in public like on a podcast. 

I am going to talk about imposter syndrome. I am going to share the textbook definition, then share what I really think it is, why some of us feel it and some of us don’t. Then I am going to talk about my personal struggles and the times when I felt like an imposter. 

Of course, I won’t leave you hanging. I will give you some strategies to use when you are struggling with this idea of imposter syndrome. 

Today's episode is sponsored by:

• MARKET-er's Place - Marketers Place is THE Place to get bite-sized training, templates, and resources specific to A/E/C firms. Find it here: https://www.marketerstakeflight.com/place. 

Four things you'll learn in this episode:

1. The WHY I felt compelled to talk about this subject in the first place.
2. The "textbook" definition of imposter syndrome  - I share the definition according to Wikipedia for imposter syndrome. And, then share what I think that means for A/E/C marketers.
3. A few stories of when I felt like an imposter.
4. Strategies to overcome imposter syndrome thoughts. 

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼 

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients. 

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit