#002 - In this episode, I cover proposal content, specifically how to take your proposal content from boring to compelling. I share techniques around persuasion, writing, and how to infuse creativity into your proposals. 

Five things you'll learn in this episode:

1. Persuasive Proposals - Proposal content should position your firm to win – It’s a sales document. It needs to persuade the reader that your firm is the best firm for the project. The reasons to select your firm should be crystal clear and obvious to the reader with enough information to allow the decision-makers to back up their decision.
2. Ways to Differentiate Your Firm - There are different ways you can differentiate your firm. Those include what you offer, how you design, create or deliver it, what you offer that better aligns with your client's goals, and what the client will get that they don't get from your competitors. 
3. Proposal Audience - Before you start writing a proposal, it's important to understand some key things about your audience. I break those key things down in the episode.
4. Compelling Writing - Now that you know the proposal is a sales document and needs to be persuasive, let's dive into the specifics of how to develop your content, specifically your writing. We discuss how to use features and benefits to make your proposal writing more persuasive and client-centric.
5. Infusing Creativity - As proposal managers, we sometimes get stuck when it comes to infusing creativity into proposals. Often, we are limited by our own firm brand guidelines and the client’s requirements. We can get into a creative rut, especially when we are constantly working under tight deadlines and often working on multiple proposals at once. I share five ways to infuse creativity into your proposals to make them more compelling. 

Visit the show notes page for more details:

https://www.marketerstakeflight.com/2

Resources and Links Mentions in the Episode:

• Kick Your Creative Mind Block
• HubSpot Article - 9 VR Marketing Examples That You'll Want to Steal for 2020
• Envato Elements (Graphic Design Templates)

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

#001 - The wait is finally over! I am pumped up to introduce the first episode of the Marketers Take Flight podcast.
 
This show is for any marketing, communications, or business development professional working at an A/E/C firm. While the majority of the content will be geared to those folks either early in their career or new to the A/E/C industry, there will be a variety of content that’s valuable to both rookie and veteran professionals. 

Now today’s episode is going to be a bit different than the norm. I’m going to be going over a quick introduction of who I am and introduce the Marketers Take Flight show, what it means to me, and how I hope it helps you. And also some of the formalities of the show. 

I am also going to share one simple tactic you can do TODAY to move closer to achieving your goals.

If you would like to get the links and show notes for this episode, head to:
https://www.marketerstakeflight.com/1

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

#001 - The wait is finally over! I am pumped up to introduce the first episode of the Marketers Take Flight podcast.
 
This show is for any marketing, communications, or business development professional working at an A/E/C firm. While the majority of the content will be geared to those folks either early in their career or new to the A/E/C industry, there will be a variety of content that’s valuable to both rookie and veteran professionals. 

Now today’s episode is going to be a bit different than the norm. I’m going to be going over a quick introduction of who I am and introduce the Marketers Take Flight show, what it means to me, and how I hope it helps you. And also some of the formalities of the show. 

I am also going to share one simple tactic you can do TODAY to move closer to achieving your goals.

If you would like to get the links and show notes for this episode, head to:
https://www.marketerstakeflight.com/1

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#002 - In this episode, I cover proposal content, specifically how to take your proposal content from boring to compelling. I share techniques around persuasion, writing, and how to infuse creativity into your proposals. 

Five things you'll learn in this episode:

1. Persuasive Proposals - Proposal content should position your firm to win – It’s a sales document. It needs to persuade the reader that your firm is the best firm for the project. The reasons to select your firm should be crystal clear and obvious to the reader with enough information to allow the decision-makers to back up their decision.
2. Ways to Differentiate Your Firm - There are different ways you can differentiate your firm. Those include what you offer, how you design, create or deliver it, what you offer that better aligns with your client's goals, and what the client will get that they don't get from your competitors. 
3. Proposal Audience - Before you start writing a proposal, it's important to understand some key things about your audience. I break those key things down in the episode.
4. Compelling Writing - Now that you know the proposal is a sales document and needs to be persuasive, let's dive into the specifics of how to develop your content, specifically your writing. We discuss how to use features and benefits to make your proposal writing more persuasive and client-centric.
5. Infusing Creativity - As proposal managers, we sometimes get stuck when it comes to infusing creativity into proposals. Often, we are limited by our own firm brand guidelines and the client’s requirements. We can get into a creative rut, especially when we are constantly working under tight deadlines and often working on multiple proposals at once. I share five ways to infuse creativity into your proposals to make them more compelling. 

Visit the show notes page for more details:

https://www.marketerstakeflight.com/2

Resources and Links Mentions in the Episode:

• Kick Your Creative Mind Block
• HubSpot Article - 9 VR Marketing Examples That You'll Want to Steal for 2020
• Envato Elements (Graphic Design Templates)

Check out this ep

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#003 - In this episode, we are talking about cutting the fat out of our proposals so they can fit within our page limits.

How many times has a project manager given you a draft that is 10 pages long, but you only have a page limit of 5 pages? I know that’s happened to me on many occasions. They know it’s a page limit of only 5 pages but they just CAN’T cut anything else out. It’s all “critical” to their approach. 

If you have been faced with this, you might not even know where to start. Or, you might not feel comfortable cutting text from the technical professionals. You don’t want to remove a sentence that’s important to the technical approach or could put your firm at risk. 

So, where do you start? How do you cut the proposal fat, but not the meat? 

That’s exactly what we are going to talk about today. I am going to give you some ideas to edit the writing and some layout tips and tricks to help you reduce the original draft content to at least get it somewhat closer to your page limits. Maybe, even fit within those page limits.

Three things you'll learn in this episode:

1. Editing and grammar tricks - The most effective way to fit your content into strict page limits, is to edit the text. Actually cut text out. However, you can’t just start cutting without being scared of losing valuable content. But, yes you can! That’s what I call cutting the fat. These are the extra words, phrases, and repetitive information that shows up in almost every proposal draft. I share some tips to help you cut the fat when you edit your proposals.
2. Layout and typography tricks - There are several layout and typography tricks you can do as well. The obvious ones are reducing the font, margin, or header and footer sizes. Again, these may be dictated by the RFP. So, I am going to share some of the other tricks I have used in the past to fit into my page limits. 
3. Cut the Fat, Not the Meat Checklist - I have put together a free checklist that summarizes all of the tricks and advice I cover in today's show. You can get your copy by heading over to marketerstakeflight.com/3. 

Resources and Links Mentions in the Episode:

• Cut the Fat, Not the Meat Checklist

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

#003 - In this episode, we are talking about cutting the fat out of our proposals so they can fit within our page limits.

How many times has a project manager given you a draft that is 10 pages long, but you only have a page limit of 5 pages? I know that’s happened to me on many occasions. They know it’s a page limit of only 5 pages but they just CAN’T cut anything else out. It’s all “critical” to their approach. 

If you have been faced with this, you might not even know where to start. Or, you might not feel comfortable cutting text from the technical professionals. You don’t want to remove a sentence that’s important to the technical approach or could put your firm at risk. 

So, where do you start? How do you cut the proposal fat, but not the meat? 

That’s exactly what we are going to talk about today. I am going to give you some ideas to edit the writing and some layout tips and tricks to help you reduce the original draft content to at least get it somewhat closer to your page limits. Maybe, even fit within those page limits.

Three things you'll learn in this episode:

1. Editing and grammar tricks - The most effective way to fit your content into strict page limits, is to edit the text. Actually cut text out. However, you can’t just start cutting without being scared of losing valuable content. But, yes you can! That’s what I call cutting the fat. These are the extra words, phrases, and repetitive information that shows up in almost every proposal draft. I share some tips to help you cut the fat when you edit your proposals.
2. Layout and typography tricks - There are several layout and typography tricks you can do as well. The obvious ones are reducing the font, margin, or header and footer sizes. Again, these may be dictated by the RFP. So, I am going to share some of the other tricks I have used in the past to fit into my page limits. 
3. Cut the Fat, Not the Meat Checklist - I have put together a free checklist that summarizes all of the tricks and advice I cover in today's show. You can get your copy by heading over to marketerstakeflight.com/3. 

Resources and Links Mentions in the Episode:

• Cut the Fat, Not the Meat Checklist

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

This is a brand new podcast so I wanted to spend a few minutes talking about all about, who it's intended for, a little bit about my background, and most importantly, the WHY. Why you should carve out a little of your time to listen to this podcast.

Over the past 15 years, I have forged relationships with marketers across the country at all levels from marketing coordinator to CMO and firm president. I want to use these relationships to provide you with inspiring insight at every level of your career. I want you to learn from people who were just where you are right now and where you want to go next. My goal is to provide a wide variety of roles and perspectives of facets of marketing at A/E/C firms. This includes marketers from small firms and a department of one, to mid and large firms. As well as marketing managers just promoted to seasoned professionals in the c-suite.

There will be a heavy emphasis on proposals, yes because that is the majority of the work of a marketer at an A/E/C firm but we will explore other situations and challenges. These include topics like making better go/no go decisions, pursuit strategies, truly differentiating your firm in proposals, preparing for shortlist interviews for starters. 

I will be sharing real-world, practical solutions related to the complexity of marketing A/E/C firms, including proposals.

If you're responsible for marketing and proposal management at an architecture, engineering, and construction firm, this podcast is for you.

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼 

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients. 

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

This is a brand new podcast so I wanted to spend a few minutes talking about all about, who it's intended for, a little bit about my background, and most importantly, the WHY. Why you should carve out a little of your time to listen to this podcast.

Over the past 15 years, I have forged relationships with marketers across the country at all levels from marketing coordinator to CMO and firm president. I want to use these relationships to provide you with inspiring insight at every level of your career. I want you to learn from people who were just where you are right now and where you want to go next. My goal is to provide a wide variety of roles and perspectives of facets of marketing at A/E/C firms. This includes marketers from small firms and a department of one, to mid and large firms. As well as marketing managers just promoted to seasoned professionals in the c-suite.

There will be a heavy emphasis on proposals, yes because that is the majority of the work of a marketer at an A/E/C firm but we will explore other situations and challenges. These include topics like making better go/no go decisions, pursuit strategies, truly differentiating your firm in proposals, preparing for shortlist interviews for starters. 

I will be sharing real-world, practical solutions related to the complexity of marketing A/E/C firms, including proposals.

If you're responsible for marketing and proposal management at an architecture, engineering, and construction firm, this podcast is for you.

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!