AEC Marketing Strategies by Marketers Take Flight

In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you.

After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to new projects planned for 2024. These initiatives are all about bringing more innovation and deeper insights to you, my valued listeners. While I can't share all the details just yet, I promise that what's coming is designed with you in mind.

I want to express my immense gratitude for your constant support and engagement, which has been the lifeblood of this podcast.

Connect with me on LinkedIn to get updates. And, feel free to say “hi” when you see me at industry events.

Here’s to new beginnings and continued growth in our AEC marketing endeavors. Until next time, keep making your mark in the AEC world. I’m signing off, but this is not a goodbye.

Want more AEC marketing goodness?

• Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Download my FREE "Ultimate AEC Content Marketing Starter Kit."
• Follow Lindsay on LinkedIn and Instagram.

Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers.

Inside this episode, you’ll discover:

• Why ChatGPT has become an indispensable asset in your marketing toolkit.
• My hands-on experiences and 10 actionable ways to integrate AI into your marketing, from boosting social media presence to crafting winning proposals.
• The little tweaks that make AI tools work for your unique brand voice.

Special Note:
I’m pressing pause to spend some precious holiday moments with my family, so I’m taking a short two-week break. Let this episode be your holiday marketing muse, and when I come back, I’ll be hitting the ground running with fresh, actionable content to kickstart your new year.

Your Takeaway Treasure:
Swing by marketerstakeflight.com/149 to snag your free guide packed with the strategies and tips from this episode – it's like a little holiday gift from me to you!

What’s Next:
I’ll be back soon with brand-new episodes that delve into the essential tech tools for every marketing department. Happy holidays, and see you in a few weeks!

Want more AEC marketing goodness?

• Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Download my FREE "Ultimate AEC Content Marketing Starter Kit."
• Follow Lindsay on LinkedIn and Instagram.

Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things mentorship – the ups, the downs, and everything in between.

In this episode, GinaRenee opens up about the incredible power of mentorship. We chat about how creating a safe and supportive space can transform the dynamics of a team, fostering trust and unity like never before. And let me tell you, the stories she shares about the impact on her team will totally inspire you!

But that's not all – we also get into why lifting each other up isn’t just good for us individually, but it’s essential for our industry's success. Plus, we tackle the big questions around formal mentoring programs and the unique twists that come with mentoring in our niche field. Whether you’ve been mentored, are a mentor, or are considering stepping into this rewarding role, this episode is packed with insights you won’t want to miss. So, are you ready to explore the transformative world of mentorship in AEC? Let’s get started!

Want more AEC marketing goodness?

• Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Download my FREE "Ultimate AEC Content Marketing Starter Kit."
• Follow Lindsay on LinkedIn and Instagram.

Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? He's here to spill the beans on why marketing is so darn important in business planning.

In our chat, BJ brings to light the undeniable power of human connections in branding. Plus, he gives us the lowdown on how digital transformation is shaking things up in marketing and the AEC industry. It's all about people, and BJ gets it!

Now, here's where it gets really interesting. BJ breaks down how a CEO and marketing can join forces to create something extraordinary. We're talking visionary yet totally doable marketing strategies. But wait, it's not all about the money. Nope, we're focusing on the real impact of these strategies - the kind that makes you go 'Wow!'.

Hold on, because BJ's got more wisdom to share. We're delving into the tricky but crucial task of aligning marketing with sales goals. And get this – it's not just about short-term wins; we're playing the long game too.

As we peek into the future of AEC marketing in our ever-changing world, BJ reveals his unique approach to keeping his team and clients engaged – think internal emails with a twist. We're lighting up the path of AEC marketing, unpacking the importance of really getting your clients and the power of top-notch leadership.

And because BJ is all about giving back, he shares his passion for his non-profit work. Trust me, you'll leave this conversation not just thinking differently about AEC marketing and leadership, but feeling inspired to make your own mark.

So, let's dive in and turn your AEC marketing strategies upside down – in the best way possible. Ready? Click that play button to get started!

Want more AEC marketing goodness?

• Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Download my FREE "Ultimate AEC Content Marketing Starter Kit."
• Follow Lindsay on LinkedIn and Instagram.

🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈

Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️

Tune in for some bonus SMART goal examples to elevate your team's performance and prepare for a career boost with our upcoming episode on salary negotiation tips. 💼

Want more AEC marketing goodness?

• Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Download my FREE "Ultimate AEC Content Marketing Starter Kit."
• Follow Lindsay on LinkedIn and Instagram.

Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy our Thanksgiving treats, and remember what this season is all about—gratitude and togetherness. Can't wait to connect with you again next week for more marketing magic. Until then, have a beautiful and blessed Thanksgiving!

Want more AEC marketing goodness?

• Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Download my FREE "Ultimate AEC Content Marketing Starter Kit."
• Follow Lindsay on LinkedIn and Instagram.

Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024.

This episode is a gem from our AEC Annual Planning Empowerment series, where I peel back the curtain on how to tailor a marketing budget that actually makes sense for your firm. Forget the one-size-fits-all approach; I’m here to guide you through the maze of budgeting with methods that include everything from revenue percentages to competitive analysis.

I’ll walk you through key questions that will shape your understanding of your firm’s financials and set the stage for a budget that aligns with your strategic vision. To sweeten the deal, I’ve got a downloadable Marketing Budget template ready for you to make your own—just head on over to marketerstakeflight.com/145.

We’re not just talking theory here; we’re about actionable insights. From defining the mix of marketing and business development expenses to tracking and adjusting your spending for the best ROI, I’ve got you covered. It’s all about empowering you to lead your firm’s marketing charge with confidence and clarity.

So, are you ready to dive in and start building a budget that serves your firm’s growth? Tune in now and don’t forget to hit subscribe—you won’t want to miss out on the wealth of knowledge coming your way in this series.

I can’t wait to see you in the comments section at marketerstakeflight.com/145, where you can share your budgeting triumphs and challenges. Together, let’s make 2024 a standout year for your firm’s marketing success. Catch you in the next episode—until then, keep making your marketing meaningful!

Want more AEC marketing goodness?

• Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Download my FREE "Ultimate AEC Content Marketing Starter Kit."
• Follow Lindsay on LinkedIn and Instagram.

It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈

In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't just a set of tactics; it's your roadmap to market dominance. 🗺️🚀

🔍 We'll explore:

• The definition and purpose of a marketing plan.
• Aligning marketing with BD strategies for a laser-focused approach. 🎯
• Key elements of an effective marketing plan, from SWOT analysis to actionable goals. 📊

Plus, I'll share an example of how to tailor your strategy for specific markets, like targeting higher ed clients in Florida.

Want a hands-on guide to craft your BD plan? Check out the Business Development Planning Mini-Workshop at marketerstakeflight.com/BDPlan. 🏢

📈 And don't miss out on our freebie - a comprehensive Marketing Plan Outline! Grab yours at marketerstakeflight.com/144. 🎁

🔔 Subscribe for more insightful episodes on sales goals, marketing strategies, and personal performance tips.

Want more AEC marketing goodness?

• Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Download my FREE "Ultimate AEC Content Marketing Starter Kit."
• Follow Lindsay on LinkedIn and Instagram.

🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry.

✨ What you'll discover:

• Why generic BD templates don’t always cut it for AEC.
• The link between Strategic Plans, BD Plans, and Marketing Plans.
• Essential elements every rock-solid BD Plan must have (from SWOT Analysis to Sales Projections).

💡 Golden Nugget: A strategic plan is your 3-5 year vision (hello, Google Maps destination!). Your BD Plan? It's the turn-by-turn directions to get there. 🛣️

🎁 Freebie Alert: Get a handy BD Plan outline. Find it in the show notes at marketerstakeflight.com/143. And if you're all in, dive deeper with the BD Planning Mini-Workshop at marketerstakeflight.com/BDPlan.

🔔 Don't miss out! Subscribe for more empowerment-packed episodes tailored for AEC marketing pros. Catch ya next week! ✌️

Want more AEC marketing goodness?

• Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Download my FREE "Ultimate AEC Content Marketing Starter Kit."
• Follow Lindsay on LinkedIn and Instagram.

In this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and need a little guidance to stay on track? I've got you covered!

Join me as I unpack the secrets to creating a marketing plan that truly resonates with your AEC firm's vision. Whether you're a seasoned pro or just getting your feet wet, this episode is packed with actionable steps to elevate your marketing game. So grab your notebook, and let's get started!

Want more AEC marketing goodness?

• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Get 100s of AEC-specific social media content ideas for FREE!
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.