Marketing Science Podcast
by AZoNetwork
The Marketing Science Podcast from AZoNetwork is a series of podcasts for sales and marketing professionals working within Science, Engineering and Healthcare.
Each week we interview a different guest who shares their insights and experience from working on the front line of science communications.
#MarketingScience #SciComms #Marketing
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Copyright: AZoNetwork
Episodes
Streamlining your webinar workflow with AI
42m · PublishedHosted on Acast. See acast.com/privacy for more information.
Email Marketing Engagement: Improve Opens and CTR
28m · PublishedIn 2023, AZoNetwork launched our first eBook dedicated to email marketing, diving deep into over a decade's worth of campaigns. Since then, our subscriber base has thrived, ballooning from 900,000 a year ago to now over 1 million active users.
Recently, Danny caught up with Torsten, our Head of Email Marketing, to explore his top strategies and tips, aiming to empower fellow marketers in their quest to captivate audiences through email campaigns.
Download the eBook here
Hosted on Acast. See acast.com/privacy for more information.
Creating Scientific Stories Through Video
31m · PublishedHosted on Acast. See acast.com/privacy for more information.
Setting up an SEO campaign
30m · PublishedHosted on Acast. See acast.com/privacy for more information.
Why and When to Use Conversion Rate Optimization
18m · PublishedHosted on Acast. See acast.com/privacy for more information.
Azthena: Empowering Scientists with Commercial Science Answers
27m · PublishedHosted on Acast. See acast.com/privacy for more information.
Michele Nichols on Bridging the Marketing Strategy-Execution Gap
33m · PublishedHosted on Acast. See acast.com/privacy for more information.
The State of Scientific Purchasing 2023
45m · PublishedHosted on Acast. See acast.com/privacy for more information.
Email Marketing Guide: What We Have Learned From Over 250 Million Email Sends
37m · PublishedThe podcast will draw on data and experiences from over 250 million email sends to share best practices for crafting effective subject lines, email content, and call-to-action buttons.
Additionally, listeners will learn about common mistakes to avoid and strategies for achieving better results from their email marketing.
Topics covered:
- What We Have Learned From Over 250 Million Email Sends
- Insights and strategies for effective email marketing
- Tips for keeping up to date with email marketing trends
Guest: Torsten Christenson
Hosted on Acast. See acast.com/privacy for more information.
Expert Guide to Website Auditing: Top 10 Problems & Practical Solutions
32m · PublishedThe podcast will cover the top 10 problems that are commonly encountered when auditing a website, and will provide actionable advice for fixing these issues.
Whether you're an experienced website developer or a business owner looking to improve your online presence, this podcast will give you the knowledge and tools you need to audit your website effectively and make meaningful improvements to your online presence.
Topics covered:
- How to run a technical website audit
- Common problems encountered when auditing
- Practical solutions for addressing these issues
Hosted on Acast. See acast.com/privacy for more information.
Marketing Science Podcast has 50 episodes in total of non- explicit content. Total playtime is 28:24:16. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 16th, 2024 05:41.