Marketing Science Podcast

We’re delighted to welcome  Jamie Grabert  for episode one, Director of Media at DeanHouston. Jamie shares her knowledge of data-driven marketing strategies, the application of data and how to utilize it to make business decisions that define your goals and objectives.

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In the latest episode of the Marketing Science Podcast, Sara Stella Lattanzio joins Danny to discuss the importance of branding in B2B. Sara has recently managed a full rebrand at her organization and shares what she learnt from the experience and gives plenty of tips and tricks to help marketers going through a similar project.

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In the latest episode of the Marketing Science Podcast, Emma Provost Honeybone joins Danny to discuss Relationship Marketing. Emma shares insights on how relationship marketing can be both a short and long term strategy and if done well can provide opportunities to connect and engage with people that can have a positive impact on your business.

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In the latest episode of the Marketing Science Podcast,  Ben Stibbs-Eaton  joins Danny to discuss the importance of SEO in Science, Healthcare and Engineering's Marketing. He shares insights on how Google's current algorithm ranks websites. Listen below to learn about Google's most valued aspects of a website and how to improve your own rankings.

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Lina is a Digital Marketing Specialist at Dassault Systèmes and a content creator and personal branding expert on LinkedIn. In this episode, she shares advice on how to create a positive first impression online and how to navigate your personal accounts.

Shoutouts:

• The Marketing Meetup
• Graphic Designer Dave Officer
• Videographer Kevin Parry
• Content Creator John Espirian
• Marketer Sarah Stella Lattanzio

Relevant Resources​:

• More episodes from 'The Marketing Science Podcast'
• Webinar: Social Media for Science
• Blogs - How To Build a LinkedIn Profile

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Damian Corbet joined Danny to discuss how social media can make you a stronger leader in the latest episode of the Marketing Science Podcast. Damian is the author of the book, 'The Social CEO' and shared a number of great anecdotes from his experience of putting the book together.

Links mentioned in the podcast:

• LinkedIn: https://www.linkedin.com/in/damiancorbet/
• Blog: https://thesocialcsuite.net/
• C-Suite Twitter lists: https://twitter.com/TheSocialCsuite/lists

Books/articles mentioned in the podcast:

• Forbes Article: 15 Ways CEOs can Effectively Support their Marketing Teams
• Connected Leadership
• Trust Barometer
• Get Social: Social Media Strategy and Tactics for Leaders
• The Social CEO

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Katie Harte joined Danny to discuss neuromarketing in the latest episode of the Marketing Science Podcast. Katie is an acclaimed international speaker, trainer and researcher in the exciting new field of Neuromarketing.

Links mentioned in the podcast:

• LinkedIn: https://www.linkedin.com/in/aboutkatiehart/
• Website: http://katiehart.co.uk/

Books mentioned in the podcast:

• Brainfluence
• Influence
• Buyology

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This episode is an adaptation from our recent webinar Q&A: Social Media for Science - How to create an effective B2B social media strategy. 

We discuss:

• Social Media Content Creation
• Developing a personal brand on social media
• LinkedIn advertising

Full webinar can be viewed here.

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Sam Kuehnle from Refine Labs joined Danny on the latest episode of the Marketing Science Podcast.

They discussed lead generation v demand generation, knowing your audience, effective B2B social media strategy and tips for taking new marketing initiatives to the C-Suite.

Notes

LinkedIn: https://www.linkedin.com/in/samkuehnle/

Buyer Persona book referenced: https://www.amazon.co.uk/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501

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Hal Collier from International Gas Detectors (IGD) joined Franky on the latest episode of the Marketing Science Podcast.

They discussed how Hal has grown the marketing department from the ground up and also the challenges of being a one person marketing band.

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