Marketing Science Podcast

We are starting season 3 on Women in Engineering Day.

Dr Susan Scurlock MBE, Chief Executive & Founder of Primary Engineer is joining us to discuss how her organisation, and the engineers that she partners with, are inspiring the next generation of young engineers.

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Laura Haldane is the Head of Sales and Marketing at SciLeads. She is also a board member at SAMPS, an organization specializing in connecting and empowering sales and marketing professionals in life science and applied research.

Laura joins the podcast to talk about best practices when it comes to selling and marketing to scientists. She gives tips based on psychological and marketing research on email marketing, scientific sales and science marketing.

Check out the adapted transcript 👉👉 here.

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Michele Nichols is the President of Launch Team Inc and specializes in providing sales and marketing expertise for science and engineering-driven companies.

She rejoins the podcast to give insights into current engineering & science marketing trends and challenges, as well as how companies can continue to make the all-important pivot to digital marketing and virtual event marketing.

Check out adapted transcript 👉👉 https://www.azonetwork.com/marketing-science/blog/engineering-marketing-insights-in-2021

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We're joined by Dr. Neal Dando, President of Pittcon 2021. Pittcon is one of the largest laboratory science conferences in the U.S. We discuss:

• How to strategize your marketing efforts and plan a virtual event vs. a face-to-face event
• Pre-recorded vs. on-demand content for virtual events
• How Pittcon facilitates collaboration between scientists
• The importance of science outreach programs

Read the adapted transcript here.

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In this episode of the Marketing Science Podcast, we are joined by Geoff Davison, CEO of Bionow, a leading biomedical and life science membership organization based in the North of England.

Listen to the episode to learn about:

• The life sciences sector and contributions made by Bionow member organizations through the COVID-19 pandemic
• The importance of collaboration in life sciences throughout 2020 and into 2021
• Insights into life science investment trends for 2021
• Life sciences events and the move to virtual formats

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Our latest episode of the Marketing Science Podcast is the adapted audio of our recent webinar: "Using Webinars to Market Science".

Frank Barker is joined by the AZoNetwork marketing team, Elizabeth Rudy and Danny Layzell, as well as Andy Henton from InsideScientific.

The discussion includes all areas of your webinar marketing including:

1. Planning a science webinar
2. Webinar software
3. Marketing a science webinar
4. Running your event
5. Engaging your audience
6. Post webinar production

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We're joined by our guest, Daniel Brazier, a Solutions Engineer for WP Engine. Will Soutter, from our Podcast about Podcast episode, also joins us to talk about Cybersecurity.

In this episode, we talk about the world of cybersecurity, particularly in the healthcare and science fields. Daniel also gives us some valuable tips about how businesses and employees can mitigate the risks of a cybersecurity attack, and about the newest trends in cybersecurity.

A corresponding blog can be found here.

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Our guest today is Tony Jones, the CEO of One Nucleus.

Tony runs one of the largest life Science and healthcare networks in the world from their Cambridge base.

He is currently planning the implementation of Genesis Digital 2020 - A fully online networking event for life science and healthcare professionals around the world.

For more information about Genesis please visit: https://onenucleus.com/civicrm/event/info?reset=1&id=1382

Find out more information about AZoNetwork at www.AZoNetwork.com/Podcasts

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Oyin Bamgbose is Head of Sales at ResponseTap, an intelligent call-tracking platform designed to integrate seamlessly with your existing suite of MarTech tools.

This is the second part of this interview, in which we go in-depth on the customer journey, sales and marketing metrics, and the value call tracking can add to your marketing stack.

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Oyin Bamgbose is Head of Sales at ResponseTap, an intelligent call-tracking platform designed to integrate seamlessly with your existing suite of MarTech tools.

In the first part of this interview, we talk about the challenges of navigating the increasingly crowded and complex MarTech marketplace, and discuss ways to inspire and enable your sales team to perform at the top of their game.

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