Marketing Science Podcast
by AZoNetwork
The Marketing Science Podcast from AZoNetwork is a series of podcasts for sales and marketing professionals working within Science, Engineering and Healthcare.
Each week we interview a different guest who shares their insights and experience from working on the front line of science communications.
#MarketingScience #SciComms #Marketing
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Copyright: AZoNetwork
Episodes
Science on Display
45m · PublishedListeners will learn about the latest trends and best practices for creating video, podcast and webinar content that will keep their audience engaged and informed.
We cover topics such as storytelling, visual design, and audience engagement strategies, focusing on the unique challenges of communicating science to a diverse audience.
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0 to 1 Million Website Views: A Life Science Success Story
45m · PublishedThe first episode of season 5 sees the AZoNetwork team discussing the strategies behind how we took AZoLifeSciences from 0 to 1 Million website views in just under three years.
Joining our host, Danny, is Ben Stibbs-Eaton, our Content Marketing Manager, to look at the SEO strategies used on the website. Alongside Emily Henderson, Senior Editor of AZoLifeSciences, to discuss the content strategy for the platform, and Sara Lopez-Segura, Graphic Design & Social Media Co-ordinator, with the inside knowledge on creating engaging life science content.
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SEO Strategies for Engineering Applications
22m · PublishedHosted on Acast. See acast.com/privacy for more information.
Building a Digital Strategy for Industry
27m · PublishedHosted on Acast. See acast.com/privacy for more information.
The State of Scientific Marketing 2023
45m · PublishedThis episode of the Marketing Science podcast is an audio format of our most recent webinar looking at the state of scientific marketing survey 2023.
Host Danny is joined by the rest of the AZoNetwork marketing team, Frank, Sara and Rebecca to present and discuss the research undertaken over the last few months.
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Not Your Typical Scientific Content
36m · PublishedHosted on Acast. See acast.com/privacy for more information.
The State of Scientific Purchasing 2022
27m · PublishedOur new market research looks at the latest buying habits of Science, Engineering, and Healthcare professionals.
The report presents the current state of scientific purchasing and examines the trends that will have an impact on your marketing strategy.
In this Q&A taken from our live webinar, our team answers audience questions related to the research presented in our latest ebook.
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Culture & Brand Building - Creating an Authentic Competitive Advantage in a Changing Market
39m · PublishedWe welcome our special guest, Michele Nichols from Launch. Inc. Michele shares insights into culture, brand building and the importance of creating an authentic competitive advantage in a changing market.
Your organizational culture may be your most valuable asset; and the key to your growth. As leaders, we read, think and talk about the importance of culture, a lot. But are we missing the opportunity to tell that story in a way that builds authenticity internally and externally?
This episode is the recorded Q&A from our recent Webinar with Michele, aimed at sales and marketing professionals in science, engineering and healthcare.
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Communication Strategies for Nanotechnology
34m · PublishedHosted on Acast. See acast.com/privacy for more information.
Driving Innovation in Scientific Marketing
53m · PublishedHosted on Acast. See acast.com/privacy for more information.
Marketing Science Podcast has 50 episodes in total of non- explicit content. Total playtime is 28:24:16. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 30th, 2024 07:10.