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Marketing Science Podcast

by AZoNetwork

The Marketing Science Podcast from AZoNetwork is a series of podcasts for sales and marketing professionals working within Science, Engineering and Healthcare.

Each week we interview a different guest who shares their insights and experience from working on the front line of science communications.

#MarketingScience #SciComms #Marketing

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Copyright: AZoNetwork

Episodes

Science on Display

45m · Published 27 Mar 08:37

Listeners will learn about the latest trends and best practices for creating video, podcast and webinar content that will keep their audience engaged and informed.

We cover topics such as storytelling, visual design, and audience engagement strategies, focusing on the unique challenges of communicating science to a diverse audience.

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0 to 1 Million Website Views: A Life Science Success Story

45m · Published 27 Feb 09:29

The first episode of season 5 sees the AZoNetwork team discussing the strategies behind how we took AZoLifeSciences from 0 to 1 Million website views in just under three years.

Joining our host, Danny, is Ben Stibbs-Eaton, our Content Marketing Manager, to look at the SEO strategies used on the website. Alongside Emily Henderson, Senior Editor of AZoLifeSciences, to discuss the content strategy for the platform, and Sara Lopez-Segura, Graphic Design & Social Media Co-ordinator, with the inside knowledge on creating engaging life science content.

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SEO Strategies for Engineering Applications

22m · Published 30 Jan 11:24
In the third edition of our special industry series podcasts, Danny sat down with AZoNetwork content manager,  Ben Stibbs-Eaton , to discuss everything that goes into developing an effective SEO strategy for industrial companies.

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Building a Digital Strategy for Industry

27m · Published 09 Jan 09:21
In this second special industry episode of the Marketing Science podcast, AZoNetwork’s head of marketing, Frank Barker, is joined by the marketing manager at Extronics, Stuart Milne.

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The State of Scientific Marketing 2023

45m · Published 15 Dec 15:31

This episode of the Marketing Science podcast is an audio format of our most recent webinar looking at the state of scientific marketing survey 2023.

Host Danny is joined by the rest of the AZoNetwork marketing team, Frank, Sara and Rebecca to present and discuss the research undertaken over the last few months.

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Not Your Typical Scientific Content

36m · Published 06 Dec 15:43
In this special industrial marketing episode of the #MarketingScience podcast, we welcome Kerry Elgie and Kirsty Waight from Asynt to share their thoughts on content creation, social selling, trade shows, and digital channel integration.

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The State of Scientific Purchasing 2022

27m · Published 05 Jul 09:01

Our new market research looks at the latest buying habits of Science, Engineering, and Healthcare professionals.

The report presents the current state of scientific purchasing and examines the trends that will have an impact on your marketing strategy.

In this Q&A taken from our live webinar, our team answers audience questions related to the research presented in our latest ebook.

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Culture & Brand Building - Creating an Authentic Competitive Advantage in a Changing Market

39m · Published 16 Jun 12:33

We welcome our special guest, Michele Nichols from Launch. Inc. Michele shares insights into culture, brand building and the importance of creating an authentic competitive advantage in a changing market.

Your organizational culture may be your most valuable asset; and the key to your growth. As leaders, we read, think and talk about the importance of culture, a lot. But are we missing the opportunity to tell that story in a way that builds authenticity internally and externally?

This episode is the recorded Q&A from our recent Webinar with Michele, aimed at sales and marketing professionals in science, engineering and healthcare.

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Communication Strategies for Nanotechnology

34m · Published 09 May 13:31
In this episode, we are joined by Tracy Gay from Cerion Nanomaterials, discussing the four key components that make up effective communication strategies for nanotechnology.

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Driving Innovation in Scientific Marketing

53m · Published 05 Apr 15:27
In episode 2 of the Marketing Science Podcast we are excited to be joined by  Paul Orange , Chief Commercial Officer at H.E.L Group. The podcast is all about innovation within scientific marketing, developing leadership skills within a team and the importance of digital transformation.

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Marketing Science Podcast has 50 episodes in total of non- explicit content. Total playtime is 28:24:16. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 30th, 2024 07:10.

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