Mediaworks Digital Masterclass

This week our expert panel discussed the glittering opportunities of the festive season, explored the shifts they’re seeing in consumer buying behaviour, and shared their campaign advice for marketers looking to sleigh their way to success. This year tune in and master the art of making your marketing glitter and sparkle!

Black Friday weekend is still the busiest e-commerce period of the year. Last year, Black Friday deals eclipsed Cyber Monday by over 50%, breaking £9 billion in sales.

The outlook for e-tailers is mixed, with research showing that 77% of UK shoppers surveyed stated they would do the majority of their festive shopping online. Economic pressures are likely to increase competition, with 80% of online shoppers expected to pay more attention to prices than previous years and 50% likely to reduce spend on prior years due to current economic uncertainty.

Join our Mediaworks panel, as they discuss their predictions and planning tips for Black Friday 2023. They share their analysis and insights of last year’s data from partners including Google, Microsoft and the IMRG. Identify growing trends, key tactics and actionable tips to help you maximise this critical shopping event.

Join us in this episode of the Mediaworks Masterclass, where we discussed user-centric design from vision to realisation in the ever-evolving digital landscape.

Our panellists discussed their views on the cornerstones of user-centred design, offering key concepts, practical tips, and a comprehensive overview of its benefits.

They discussed the step-by-step process of how they apply user-centred design principles to the build of digital platforms that is tailored towards your audience at each step of their customer journey.

Discover the significance of user feedback loops, cognitive load management, and consistency in creating exceptional digital interactions.

Join us for an enlightening discussion on the intricacies of lead generation marketing in the digital landscape. 

In this Mediaworks Masterclass, our expert panellists delved into the often-overlooked insights, hacks, and strategies that contribute to successful B2B and B2C lead generation campaigns. 

Gain valuable knowledge on identifying target audiences, crafting compelling offers, leveraging digital channels, and optimizing conversion funnels. 

Discover the key distinctions between lead generation and standard marketing practices and unlock the secrets to driving effective lead generation strategies. 

We find ourselves amidst a summer filled with unforgettable sporting events - the British Grand Prix, The Ashes and Wimbledon have us captivated, and we still have the Women's World Cup and Rugby World Cup on the horizon. As the media fixates on these and other cultural phenomena, including those that aren't sports related, how do we as marketers take advantage?
Join us in this exclusive Mediaworks Masterclass, where we were joined by Charlie Brooks, formerly Comms Director at Nike and then Manchester United, and now at the world’s leading sport and entertainment venue designers, Populous. With over two decades of experience as part of remarkable campaigns and sporting moments that drove peak media attention, Charlie discusses strategies that empower brands - and you on their behalf - to dominate conversations through smart, ingenious, and audacious communications.

Join us on the Mediaworks Masterclass as we celebrate GA4 Independence Day as our expert panellists share their experiences and insights on supporting clients switch from Universal Analytics to Google Analytics 4.
We’ll discuss the pros and cons of GA4, along with invaluable hacks and watch outs for SEO, organic tracking, paid campaigns, affiliate campaigns, Google Ads, and campaign tracking.
We’ll explore the integrations of GA4 with other Google tools and find out more about AI-based predictive data, privacy-first tracking models. Uncover the power of new features like funnel and path analysis, segment overlap, and cohort analysis and get ready to embrace the future of analytics!

Generative AI has the capability to revolutionise Search Engine Optimisation (SEO) by analysing vast amounts of user data, enabling advanced content generation, personalising search results, improving keyword research, and contributing to an enhanced user experience. 

In this episode, we explore the vast opportunities, short term challenges, and potential pitfalls of leveraging generative AI in the dynamic world of SEO. 
We delve into the ethical implications of AI-powered SEO, discussing topics such as bias in algorithms and the importance of human oversight.

Data-driven attribution has emerged as the most popular attribution model for automated bidding in Google Ads. By crediting conversions to multiple touchpoints along a customer's journey, businesses can gain deeper insights into the channels and strategies that are delivering the most impact. 

In this digital masterclass, our performance marketing experts will take a deep dive into the world of Google Attribution and its significant impact on digital marketing. 

Discover how Google Attribution has become an indispensable tool for advertisers to measure the effectiveness of their channels, campaigns, and creatives. Our experts will discuss the advanced capabilities of Google's latest data-driven attribution (DDA) model and its powerful benefits for bidding in Google and cross-channel attribution reporting. 

In today's fast-paced digital landscape, staying ahead of industry news, trends, and events is crucial for businesses seeking to establish themselves as thought leaders and gain visibility among their target audience. 

In this digital masterclass, join our expert panel as they delve into the world of reactive digital PR and share valuable insights on how your company can leverage it for short-term brand affinity and long-term marketing benefits. 

They’ll discuss the proven tactics to effectively respond to events or trends in the digital space, learn how to identify reactive opportunities and implement these tactics to position your company as a trusted authority in your industry, drive website traffic, and enhance your SEO performance. 

Over the last couple of weeks, we have been talking all things TikTok! 

This will be the final episode of our TikTok Masterclass series, which has seen our experts discussing the best strategy and content tips to grow your business on the platform. This time our experts held a live Q&A session to answer any questions.

Join our experts for a roundtable session on the short form video platform that has changed the social media landscape forever.