Mediaworks Digital Masterclass

TikTok has been named the fastest growing social media platform of all time, making it a phenomenon that brands can no longer ignore. With that comes uncertainty on how to navigate this new avenue of marketing.

Our brand and social experts discuss if TikTok is right for your audience, what a TikTok first strategy really means, organic tactics and paid opportunities, and what’s next for TikTok in 2023.

As we enter 2023 with the UK in an economic recession, almost all organisations face the challenge of building plans that will react, pivot, and overcome the unique challenges they face.

Whilst many businesses are tempted to cut marketing costs in a recession, initial research indicates that most C Suite Executives are aware that companies that bounce back in a stronger position from previous recessions have not cut their marketing spend, and in fact increased it to suit the context of the unique trends of the time.

In this digital masterclass, our experts will explore the key marketing trends to consider in your 2023 strategy, helping you to inspect how you may need to react to changing trends and reallocate your marketing budget to reflect the new economic context in which we are operating in and emerge from 2023 with a far greater market share.

This is the time of year when the biggest brands compete to stand out on the run-up to Christmas.

Holiday campaigns this year have the challenge of finding a relatable place amongst the cost-of-living crisis that is being faced by consumers this festive period. Brands need to be smart, thinking about inspiration and helping communities compared to the usual Christmas ad ‘norm’.

Our panel of experts unite to discuss their favourite festive ads of 2022. They will share their thoughts and breakdown what has or hasn’t worked and the elements of great storytelling to win positivity this Christmas.

Trends allow brands to break the boundaries of the market, with never-ending new ideas and opportunities. It’s crucial to understand and experience trends if you want your marketing campaigns to succeed.

Keeping up with these changes isn’t always easy, but to succeed in a fast-paced marketing world and maintain a sense of relevance with your audience, it is vital to stay ahead.

In this digital masterclass our experts will review the trends and headlines that played a role in 2022, from Metaverse, de-platforming, The Queen’s funeral, and more, this masterclass will dive into how all social aspects impacted marketing.

B2B market has historically been very different to the B2C retail market. In recent years however, forward-thinking B2B sellers who adopting progressive techniques from their consumer-focused peers.

As B2B buyers behaviours change – in the number of purchasing decision makers and buyer journeys – the need to evolve and match the needs of the current B2B landscape is critical when not leaving money on the table.

In this digital masterclass, Internet & digitalisation entrepreneur, Andy Scothern, Founder of eCommon Sense joins Mediaworks to discuss where classic demand gen approaches fail and why they may be limiting your teams’ actual revenue potential. We’ll discuss the role of sales channels and personalisation in B2B purchases, how to maximise lifetime value through existing customer data and what insight we can take to drive new customer acquisition.

Customer expectations continue to change considerably. Excluding some sections of the tenant base that need different care, housing associations can be learning against the very best in the private sector to drive real change.

How can we focus on areas such as banking, utilities and healthcare to harness customer centricity and adapt it to social housing at a tenant level?

Customer expectations continue to change considerably. Excluding some sections of the tenant base that need different care, housing associations can be learning against the very best in the private sector to drive real change.

How can we focus on areas such as banking, utilities and healthcare to harness customer centricity and adapt it to social housing at a tenant level?

Building an effective and optimised lead generation funnel is critical in any commercial marketing team. In the digital world this can be simplified into three key areas; building awareness by targeting the platforms where your audience hangs out, ensuring availability at the evaluation phase, and creating a web presence that converts clicks into customers.

The devil is often in the detail however, and developing and optimising an integrated paid advertising, organic search and web presence can be challenging.

In this digital Masterclass, Mediaworks specialists across performance marketing, search engine optimisation, and website development join forces to discuss their top hacks to building and optimising an effective demand generation engine.

Google Analytics 4 has been marked as the "new generation" of Google Analytics. Creating a hybrid of web and app data presents a new way of reporting that's quite different from Universal Analytics’ reports.

Without a modern measurement solution, you will miss essential insights that can impact your business. Now is the time to make Google Analytics 4 your cross-platform Analytics solution before the deadline and you lose historical data.

In this digital masterclass our experts will discuss:
- What is Google Analytics 4 and why is it important?
- Just how different is it to Universal Analytics?
- With all these differences, what impact is this going to have on our data?
- Are there any actions we should be taking now?
- What is the biggest things to be looking out for as marketers within GA4?

As businesses around the UK navigate an uncertain economic forecast, PR can be an incredible asset to your brand’s reputation management.

Effectively communicating with your audience during turbulent times is critical to navigating your way with customers and can earn long term loyalty through the good times and the bad.

In this digital masterclass our PR experts discuss:
- A market overview in an ever-changing economic and political climate
- Why people’s temptation in times of hardship is to retract, especially at the top of the funnel
- The doom and gloom narrative – embrace it or try and cut through?
- How brands ‘won covid’ by getting on the front foot with their communications when the world stopped
- How stressful times tests your communications plans to the max