Mediaworks Digital Masterclass

The quality of your eCommerce advertising campaign is only as good as the information you provide to your potential customers.

Feed marketing solutions such as Data Feed Watch are able to offer and combine best in class data transformation with support & advice, that empowers merchants and agencies to succeed on all eCommerce channels.

In this digital masterclass, our experts alongside Data Feed Watch will be defining the role of a product feed, while identifying the key feed optimisation techniques through attribute optimization, connecting custom labels with business intelligence data and also looking at how tools such as Google trends can inform feed management and strategy.

With the ability to boost posts and utilise effective remarketing tools, Meta’s advertising platform is one of the leading ways to enhance your customer reach. While you can reach almost anyone through the platform, custom audiences present invaluable potential for detail targeting opportunities.

Having tons of features is wonderful, but it can also be overwhelming. With so many options to choose from, they can often cause problems for marketers.

Join our paid social experts who will discuss the rapid changes across the metaverse, targeting options and the best way to maximise awareness, engagement and conversions across the advertising platform.

Video has become vital across every platform and channel. Audiences are spending an average of 19 hours a week watching videos online. Ignoring video marketing is no longer an option for brands who want to excel.

Video content is interchangeable across platforms and formatting your video for specific platform needs can make or break performance. Setting out a strategy will help define your audience, how they consume video and what types of video they react to best.

Join our experts as they discuss a variety of video formats to revolutionise how you connect and convert users and how to build content depending on what your goal, platform and audience is.

The worlds of media and digital have collided. This has created exciting new opportunities to amplify your digital and traditional communications through more channels than ever.

In this digital masterclass, our media and performance marketing specialists combine to discuss which traditional and digital media channels can serve you best to maximise reach and frequency of messaging across your target customers.

The festive period is a crucial time to make your presence felt on retail shelves. Even now, during Summer, the media are looking for product launches, special offers and expert opinions ahead of Christmas.

Yet how do you ensure that you don’t miss out on opportunities for coverage? How do you stay top of mind with journalists? How can you master killer content strategies for your PR activities around the festive period?

Join our experts as they discuss why stand-out PR strategies can’t be rushed, how to organise and execute your campaigns, lead timings and the tricks of maximising your coverage potential.

The power and importance of creative within Google Ads is only set to increase, alongside the use of smart automation that is now at the heart of all thing's performance marketing.

This has been clear and apparent through recent examples such as the now complete roll-out of responsive search ads becoming the core ad type through search, and the imminent full auto-upgrade roll-out of Performance Max.

Join our experts to improve your campaign performance as they discuss the role creative intelligence plays in enabling you to adapt and grow your business, the mandatory auto-generated content in PMax, Ad Rank factors, and creative best practices for ad formats within when Google will use to mix and match your content.

YouTube is the world's second biggest search engine tool, if you’re not utilising your brand’s channel to rank in search results then you’re missing out.

Optimising for SEO is a key strategy to rank highly but not just within YouTube itself but also landing your content in Google search too. The right blend of creativity and technology can drive powerful results.

Join our brand and SEO experts as they discuss how to rank highly in search, leverage analytics and building links, and how to overall optimise YouTube content to deliver tangible business results.

The rapid digitisation of the healthcare industry post-covid, has forced many consumers to use online channels for additional information and support.

Marketers in the healthcare industry can sometimes struggle to build a meaningful social media community due to the regulations within the sector. The creative and regulatory boundaries for consumer healthcare organisations is a fine line which marketers may be wary of when planning and creating social media content.

Social Media and brand experts from Mediaworks and PAGB guide you through best practice for social media marketing in the consumer healthcare sector. They discuss how to utilise social media creatively to engage with their consumers and build a trusted community.

We all have different needs unique to each of us - some are auditory, cognitive, psychological, medical, or a mix of them. But we’re all equal in our right to use and understand products online.

When creating digital experiences, your job is to solve a users problem, and by not factoring in accessibility & inclusivity you are potentially missing the mark.

Walking you through some common questions surrounding accessibility, Mediaworks and MWi can provide actionable tips on how to make your products more accessible to a wider audience.

Mediaworks has joined forces with the UK’s ecommerce association IMRG as retailers prepare for another record-breaking year of Black Friday sales.

To compete in a crowded marketplace this Black Friday, retailers need to start preparing their strategy now.

Join experts from Mediaworks and IMRG in collaboration to discuss how you can dominate Black Friday 2022, discussing:

- When you should launch your Black Friday campaign

- How to turn discount hungry shoppers into long-term, loyal customers

- Optimising paid advertising and managing an efficient bidding strategy to maximise opportunity

- Creating effective ads by testing and learning early and often

- The impact of the World Cup on peak trading time