MORE - The Digital Marketing Tech Tools Podcast

In this episode,  Ricardo Berrís talks to Donald Kelly, the Founder and The Chief Sales Evangelist at The Sales Evangelist and TSE Studios to discuss 2 sales tools to help you with your marketing. 

Donald has extensive experience in these areas through his podcast, The Sales Evangelist, and the training organization that has come from that. His team helps companies and individuals improve their selling skills by sharing the fundamentals of selling, improving their sales mindset, educating them on available technology, and improving their selling techniques. Donald also runs TSE Studios, which produces podcasts and content for companies and individuals as well. 

The MORE podcast is here for small business owners and entrepreneurs who are struggling to grow their business or even to BEGIN their business because the technology is so intimidating. Donald was no different when he started his podcast in December 2013. What if he didn’t know how to do it? What if he didn’t do it right? Getting a mic, editing with QuickTime iMovie, and using Canva for graphics, he just had to get started. As a result, Donald was exposed to people and companies who needed him for consultation and who were ready to be coached. It was these small efforts and imperfect beginnings that gave him the exposure for the businesses he has now. 

As an entrepreneur, you can’t think about perfection because that’s going to hold you back. It’s time to get out of your way by not allowing procrastination, fear, and mistakes to keep you from meeting your goals.

As Donald set up his business, some of the tools he used were: 

-Asana: To track tasks

(Note: Ricardo also likes Meistertask for a project management tool.)

-Panda Doc: To keep track of proposals 

-HubSpot: To manage leads

-MailChimp: To send emails to clients

The key is to not be intimidated and just have a place to start. You may not need all these tools in the beginning but it’s good to know you have resources that will grow as you grow.  

As Donald’s business grew and he needed more automation, his software needs started to evolve as well: 

-Active Campaign: Able to automate emails and has a built-in CRM (customer relationship management). Also connects to Google Analytics.

-Zapier: This allows you to take different software and have them communicate with each other without expensive developers. 

-OnCourse: Has the phone built-in and can execute an email campaign over time so you don’t have to remember to reach out to your customers on a specific day. You just write out your emails and OnCourse sends them for you. 

-Trello: Project task manager.

When you’re first starting, put yourself in front of people who are going to be your teachers. You never want to be the smartest person in the room. Who are the people who can teach you about communicating with your customers, graphic design, etc? If you’re able, hire people who can take care of these tasks so as a team, you can grow your business. 

There are people who are waiting for what only you have to offer. You have a mission behind that and an obligation to help these future customers learn about you. You’re doing yourself and your customers a disservice if you aren’t sharing your talents, skills, and solutions. 

Remember too, don’t get overwhelmed by everything available to you. You came for two marketing solutions and you’ve been given even more resources through this episode. Start small, learn a little at a time, practice, and grow your resources as you need them. 

MUSIC CREDIT: Beat Your Competition – Vibe Tracks (No Copyright Music)

https://www.youtube.com/watch?v=bll5zsOGNKA&feature=youtu.be

In this episode,  Ricardo Berrís talks to Donald Kelly, the Founder and The Chief Sales Evangelist at The Sales Evangelist and TSE Studios to discuss 2 sales tools to help you with your marketing. 

Donald has extensive experience in these areas through his podcast, The Sales Evangelist, and the training organization that has come from that. His team helps companies and individuals improve their selling skills by sharing the fundamentals of selling, improving their sales mindset, educating them on available technology, and improving their selling techniques. Donald also runs TSE Studios, which produces podcasts and content for companies and individuals as well. 

The MORE podcast is here for small business owners and entrepreneurs who are struggling to grow their business or even to BEGIN their business because the technology is so intimidating. Donald was no different when he started his podcast in December 2013. What if he didn’t know how to do it? What if he didn’t do it right? Getting a mic, editing with QuickTime iMovie, and using Canva for graphics, he just had to get started. As a result, Donald was exposed to people and companies who needed him for consultation and who were ready to be coached. It was these small efforts and imperfect beginnings that gave him the exposure for the businesses he has now. 

As an entrepreneur, you can’t think about perfection because that’s going to hold you back. It’s time to get out of your way by not allowing procrastination, fear, and mistakes to keep you from meeting your goals.

As Donald set up his business, some of the tools he used were: 

-Asana: To track tasks

(Note: Ricardo also likes Meistertask for a project management tool.)

-Panda Doc: To keep track of proposals 

-HubSpot: To manage leads

-MailChimp: To send emails to clients

The key is to not be intimidated and just have a place to start. You may not need all these tools in the beginning but it’s good to know you have resources that will grow as you grow.  

As Donald’s business grew and he needed more automation, his software needs started to evolve as well: 

-Active Campaign: Able to automate emails and has a built-in CRM (customer relationship management). Also connects to Google Analytics.

-Zapier: This allows you to take different software and have them communicate with each other without expensive developers. 

-OnCourse: Has the phone built-in and can execute an email campaign over time so you don’t have to remember to reach out to your customers on a specific day. You just write out your emails and OnCourse sends them for you. 

-Trello: Project task manager.

When you’re first starting, put yourself in front of people who are going to be your teachers. You never want to be the smartest person in the room. Who are the people who can teach you about communicating with your customers, graphic design, etc? If you’re able, hire people who can take care of these tasks so as a team, you can grow your business. 

There are people who are waiting for what only you have to offer. You have a mission behind that and an obligation to help these future customers learn about you. You’re doing yourself and your customers a disservice if you aren’t sharing your talents, skills, and solutions. 

Remember too, don’t get overwhelmed by everything available to you. You came for two marketing solutions and you’ve been given even more resources through this episode. Start small, learn a little at a time, practice, and grow your resources as you need them. 

MUSIC CREDIT: Beat Your Competition – Vibe Tracks (No Copyright Music)

https://www.youtube.com/watch?v=bll5zsOGNKA&feature=youtu.be

In this episode, Rafael Savino, Co-Owner, and Managing Director at Ascendance Studio in Miami, Florida joins the host of Get More, Ricardo Berris, to talk about 2 must-have tools to start 2021 that will help you organize and automate your customer contacts. Ricardo shares the strategies that help him run the business side of his studio. 

Tool 1: Airtable.com

-The power of a relational database but with the simplicity of a spreadsheet. 

-Flexible use for a variety of businesses. 

-Helps you manage products, services, invoices, and other processes specific to your business. 

-Information shareable between spreadsheets so data doesn’t have to be duplicated. 

-Keep data fresh by easily adding and updating customer information to previous and current invoices.

-Intuitive usage makes it ideal for people who don’t have a lot of prior technical knowledge, and especially for those familiar with spreadsheets. 

-Usage resources available on the website and YouTube for additional support.

-Great for small businesses or small teams who want to collaborate.

-Airtable.com has a very generous free tier. Rafael has been able to use this tool without upgrading to their paid version. 

-No need to install any software. You just go straight to the website and it stores your data.

-Have the ability to upload images, including QR codes, and use an editorial calendar.

Tool 2:  Zapier.com

-Allows non-technical business people to create workflows where data move from one piece of software to the other one without having to go back and forth.

-Allows a variety of tools to have an API (application programming interface).

-With Zapier, you don’t need to know how to code. 

-Allows different tools to communicate after just answering a few questions. 

-Has more than one thousand apps to connect within their ecosystem.

-They have free and premium versions. 

Key points: 

-For the greatest efficiency and value, when you are looking at using various tech tools, check to see what other tools are compatible.

-Don’t be afraid to try the tools you’re curious about. 

-If one tool doesn’t work for you, keep trying others. 

-Many tools look complicated because of their many capabilities but just work with the specific needs of your company. 

If you’d like to get in touch with Rafael, you can reach him at [email protected].

MUSIC CREDIT: Beat Your Competition – Vibe Tracks (No Copyright Music)

https://www.youtube.com/watch?v=bll5zsOGNKA&feature=youtu.be

MORE is the podcast for …

... entrepreneurs who aren’t comfortable using the current technology.

… small business owners or marketers who want to find technology-based marketing tools to help you grow your business.

… those who are aware of the marketing tools that are available but don’t know how to use them.

… “non-techies” who are ready to learn and implement practical marketing solutions to grow.

Your host, Ricardo Berris, is the founder of the MI Group, a guide for non-technical small businesses across the Americas, and Purpusly, helping heart shoppers support the causes they care about. Ricardo has been an entrepreneur for almost 20 years and has been a marketer for 15 of those years. Looking back, he’s seen the value of technology in growing a business but knows that even with a great product, business owners need to be taught how to maximize the current tech to grow at a faster rate. Unfortunately, many don’t know how to use what’s available but with the reach of his new podcast, Ricardo’s goal is to help propel struggling business owners in the way he would have wanted help as a young entrepreneur.

How can MORE help?

-Guests will be coming on to discuss a variety of marketing tech tools that are available to grow your business. 

-Tech will be broken down in simple and practical terms so you can begin to apply them toward your needs. 

MUSIC CREDIT: Beat Your Competition – Vibe Tracks (No Copyright Music)

https://www.youtube.com/watch?v=bll5zsOGNKA&feature=youtu.be