Mortgage Marketing Radio

Today we're talking with Mike Faraci. He's the Founder & CEO of Red Button Media, a video content agency that specializes in creating authentic, professional video content and marketing strategies that get you the attention you deserve.

**Here's a breakdown of the top takeaways from our conversation with Mike:**

1. **Harnessing AI Tools for Content Creation:** Mike dishes out how features like Zoom's AI summary are revolutionizing content repurposing, helping you save time and be more efficient in your marketing efforts.

2. **The Art of Connecting Through Authenticity:** Dive into the nuances of being genuine and discover why it’s okay to feel uncomfortable in your own skin – it’s your secret weapon to build real connections.

3. **Content Strategy - Quality Over Quantity:** Find out why chasing viral fame won’t beat creating sincere content that resonates deeply with your target audience.

4. **Developing Engaging Content Hooks:** Forget clickbaits! Learn how to create hooks that deliver real value and promise, so your audience stays hooked from start to finish.

5. **Video Content vs. AI-Generated Content:** In an era of tech advancements, hear why authentic video content can have a more significant impact in building trust and eng

Gear up and dive into the full episode right here to transform your mortgage marketing game. Mike Faraci's practical tips and insightful strategies are what you need to stay ahead of the curve in 2024 and beyond.

Follow Mike on LinkedIn Here

Learn more about myAgent Classes Here

In this episode, we dive into the art of refining the client experience in the mortgage industry with expert guest Mike Seminari, Director of Customer Experience (CX) with STRATMOR Group.

Discover how to transform excellent service into a robust referral system and why your process can make or break client satisfaction.

Key Points Discussed:

- The strategic importance of optimizing the customer experience to gain more referrals in the mortgage sector.

- Mike Seminari’s tips on how to incorporate monthly customer experience (CX) enhancements and why he recommends reaching out for his CX tip sheet.

- The detrimental effects of process pain points like miscommunication and redundancy on the Net Promoter Score (NPS).

- The significant impact that effective communication and setting accurate expectations have on a customer's likelihood to refer.

- Using visual aids to guide customers through the loan journey and the vitality of being adaptable to feedback.

- STRATMOR's Mortgage CX program benefits, including detailed analysis and benchmarking for loan officers.

- Mike’s perspective on the importance of prior relationships and testimonials over interest rates in lender selection by clients.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

• Get Mike's 7 Commandments of CX Here
• Connect & Follow Mike for More CX Tips on LinkedIn
• Learn More About myAgent Classes

Are you ready to go from solicitor and vendor to partner and peer with real estate agents? Book your call with me here.

Join us in this enlightening episode of Mortgage Marketing Radio, with guest Daniel Simoanvsky, a top-referred insurance broker in the Kansas City area and a co-founder of a thriving insurance agency.

In this episode, we delve into Daniel's innovative approach to building meaningful relationships within the real estate and mortgage industry by leveraging social media, valuable content creation, and personal branding.

Time Stamps:

05:54 Focused on mortgage lenders, shifted focus to agents.

15:02 Real estate agents need your solutions now.

19:21 Being true to yourself attracts the right people.

21:15 Adding value to real estate agents through partnerships.

28:38 Successful agents are always hungry for growth.

Follow Daniel on Instagram Here

Learn More About myAgent Classes

Are you ready to go from solicitor and vendor to partner and peer with real estate agents? Book your call with me here.

We've got Canadian Mortgage innovatorJason Henneberry as our special guest on today's episode. Jason dropped invaluable insights on emotional selling, financial education, and the critical skills for thriving: audience building, deal creation, and deal conversion.

05:34 Tightened regulations impact mortgage market, 2025 surge.

07:32 Retail versus independent mortgage brokers in sales.

12:16 Real estate market shifting due to rising rates.

13:31 Business strategies evolving, focusing on social media.

18:39 Connect, convert conversations into meaningful business interactions.

20:27 Content should address emotional pain points effectively.

24:06 Key to education, expert status attracts engagement.

27:24 Loan officers teach real estate financing strategies.

29:49 Consistency and perseverance lead to success in business.

32:42 Unique situations go beyond traditional borrowing limits.

36:01 High income earners often seek alternate financing.

40:27 Prepare for future busy periods and adjustments.

43:46 Book focuses on deliberate practice, not habits.

44:54 53 days on program led to lasting habits.

Connect with Jason Here

Want more agent referrals without chasing, cold-calling or paying for leads?

Schedule your call with me and learn more about myAgent Classes.

I am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamless use of AI and the irreplaceable human element that propels your marketing to new heights.

**Key Points We Discussed with Time Stamps:**

- 00:02:34 - Starting with available resources and emphasizing content value over production polish.

- 00:09:52 - Strategies for employing AI as a tool while maintaining the creative and strategic processes that define us.

- 00:16:27 - The critical role of continual learning and personal development in triumphing over the dynamic challenges of online marketing.

- 00:23:45 - The impact of short, magnetic YouTube videos and the importance of consistent improvement of your video production skills.

- 00:31:19 - Unpacking the YouTube algorithm and how to tailor content to match audience behaviors and preferences.

- 00:39:58 - The collaborative exchange on our respective experiences and strategies for designing videos that captivate and convert.

- 00:48:16 - Exploring the "perfect video" recipe from effective hooks to a call to action.

- 00:56:40 - Breakdown of the three Ps—passion, proficiency, and profit—in finding and dominating your YouTube niche.

- 01:03:12 - How to leverage brilliant content ideas from successful channels across various industries.

**Memorable Quotes from Today’s Episode:**

- "Start where you are, and build from there. It's about the message, not just the medium." - Sean Cannell

- "Building a community is about connection, not just conversion. It's about people, not just pageviews." - Me, Geoff Zimpfer

**Resources I Mentioned with Time Stamps:**

- [00:57:15] "YouTube Secrets" book by Sean Cannell

- [01:18:42] Sean’s free podcast and on-demand class, available here.

- Liked what you heard? Please take a moment to leave us a review; your opinions help us grow.

- And follow us on our social accounts for even more expert mortgage marketing guidance.

Want more agent referrals without chasing, cold-calling or paying for leads?

Schedule your call with me and learn more about myAgent Classes.

Today we're talking with Shayla Gifford. She's the VP of Sales and Development and a Branch Manager with Guild Mortgage.

Before you set out to conquer your goals in 2024 it's important to have a check up from the neck up. Meaning, how to get your mindset aligned to optimize your skillset and your activities.

Shayla's superpower is helping people break free from a limiting mindset and story that hinders them from achieving the best version of themselves. She's especially adept at helping people get really clear on who you are uniquely and what are the unique skills, attributes, and value that you bring to relationships.

Episode Resources:

Connect with Shayla on Instagram

Check Out Shayla's Website

Learn More About myAgent Classes

On today's episode we're learning about an alternative to verifying employment, income and assets for your borrowers. Truv allows you to gather over 100 unique income and employment data points from applicants by allowing them to login directly to their payroll or employer account.

You'll save your clients money and reduce your time to close with Truv. Listen to the episode to learn more.

Episode Resources:

Check Out Truv Here

Connect With Richard on LinkedIn

Get More Agent Referrals with myAgent Classes

Imagine never having to update real estate listing flyers. Accelerate the home loan process by putting real-time mortgage rate listing flyers right in the hands of prospective homebuyers, agents and builders.

Uplist is a modern alternative to traditional listing flyers. The platform then generates a rate-search web page for that listing, complete with a QR code and a digital “Get Payments” button. These deliverables are able to be shared with trusted real estate agents and builders.

When homebuyers scan the QR code or click the button, they are directed to the mortgage loan officer’s company-branded Uplist page where they can do a quick, real-time mortgage rate search.

Finally, finance flyers have arrived in the digital age! Listen to my conversation with Uplist CMO Ben Smidt and check out Uplist for more details.

Episode Resources:

Visit Uplist Here

Learn More About myAgent Classes

Join the Podcast Facebook Group Here

In this enlightening episode, we sit down with Josh Friend, the visionary CEO of Insellerate, who has successfully navigated the challenging waters of direct-to-consumer marketing with an impressive $30 million investment. Josh brings a wealth of experience and unique insights into the world of consumer direct mortgage marketing.

We explore the importance of understanding the consumer psyche and how to effectively leverage digital platforms to maximize reach, engagement and conversion.

Learn More About Insellerate Connect with Josh on LinkedIn Learn More About myAgent Classes

Have you ever thought about real estate investing as a path to financial freedom? Have you kicked around the idea but felt you were too busy with work and family responsibilities?

Our guest today is Michael Zuber. He's the author of One Rental At a Time and hosts the One Rental at a Time YouTube channel. (Links Below)

Today we're talking about how to start - or grow your real estate portfolio. We're also "geeking out" on investing, housing, rates, the economy and more.

Show Notes/Resources:

Today our guest is Michael Zuber.

Episode Resources:

Check Out Michaels YouTube Channel

Buy His Book on Amazon

Double your Agent referrals with myAgent Classes. Book a call here.