Mortgage Marketing Radio

In this episode of Mortgage Marketing Radio, we welcome John Cornish back for a third time on the podcast! Listen to John's focus on the fundamentals of daily activities and time blocking that thrives on personalized client engagement and consistency.

Mondays involve sales meetings and agent outreach, while Tuesdays are for pipeline updates and buyer consultations. His Wednesdays prioritize personal check-ins with pre-approval clients amidst challenging housing markets.

So tune in, take notes, and get ready to be motivated by John Cornish's relentless pursuit of excellence and his heartfelt approach to mortgage marketing. Don't forget to leave us a review, share this episode, and follow John for more valuable insights. Let's get started!

Episode Resources:

Follow John on Facebook

Connect with John on Instagram

Check out John's 300+ Google Reviews

Do you want to unlock the secret to endless REALTOR referrals without cold-calling, chasing or paying for leads?

Want to learn more about attracting vs chasing agents?

Book Your 1:1 Call with Geoff Zimpfer Here

In today's episode, we dive deep into the complexities of the real estate industry, the essence of financial literacy amongst millennials and Gen Z through the First Home IQ initiative, and the strategic use of social media to foster trust and community leadership with first time home buyers.

Don't Miss: Kristin's views on why empowering customers to make knowledgeable decisions is more crucial than ever in today's climate of "distrust in corporate entities".

We tackle the role of video in connecting with consumers and why leading with value on social platforms is a game-changer for professionals. Stay informed, stay ahead, and let's transform the industry together. Thanks for tuning in, and keep leading with education!

Episode Resources:

First Home IQ

Kristin's Website

Book Your Call With Geoff

Today we have an insightful conversation lined up that promises to deepen your understanding of the mortgage industry and bolster your business strategies. Joining us is the mortgage maven himself, Brian McCauley, with a staggering 20 years of experience and a track record that includes weathering the tumultuous 2008 financial crisis.

In this episode, Brian dives into the art of knowing your business partner's ideal profile, the importance of asking what impresses them, and tailoring your approach based on your unique skill set and goals.

Learn how Brian's self-generated referral business model, primarily driven by REALTORS, past clients, and strategic social marketing efforts, sets him apart in today's competitive landscape.

You'll glean insights into his choice of YouTube and Instagram as vital platforms for establishing social connections and delivering educational content.

We'll also explore how the "Dallas Mortgage News" became a keystone of Brian's brand and get an insider's scoop on hosting value-driven events like the ones with Rick Ruby.

So, grab your headphones, sharpen your notepads, and get ready to transform your mortgage marketing approach with the invaluable lessons and strategies shared by Brian McCauley in today's episode. Let's get started!

Episode Resources:

Connect with Brian On Instagram

Check Out Brian's Website

Do you want to unlock the secret to endless REALTOR referrals? Learn more about myAgent Classes here.

Today we're diving deep into the seismic shifts shaking up the real estate industry with my guest, James Kleiman, Newsroom Manager at Housingwire and a sharp observer of real estate trends.

In this episode, we're discussing the ripple effects of recent settlements and regulatory changes that are reshaping the landscape for agents and mortgage professionals alike. We'll tackle the repercussions of the Department of Justice's hard look at real estate agent practices, and unpack the landmark $418 million NAR settlement.

And for all you mortgage originators out there feeling the tremors, get ready for actionable insights on diversifying referral sources and innovative strategies for adapting to this new real estate reality.

So tighten your seat belts and prepare for a candid conversation that cuts to the heart of the matter. And, as always, if you like what you hear, leave us a review and share this episode with anyone wanting to stay ahead of the curve. Let's get started!

Episode Resources:

Connect with James Kleiman on LinkedIn

Subscribe to Housing Wire

Book your 1:1 call to learn more about myAgent Classes

In this insightful episode of Mortgage Marketing Radio, Geoff Zimpfer welcomes Jordan Nutter to discuss the intersection of mortgage marketing, financial literacy, and social media strategy. Jordan shares her mission to enhance financial literacy throughout the nation, diving into the nuances of balancing loan origination with her 50-city tour in 32 states alongside her family.

We also unpack how Jordan’s viral video success created 4,000 leads boasting an impressive 33.33% conversion rate.

Key Points Discussed:

- The significance of Jordan Nutter's mission to enhance financial literacy across various communities.

- The role authentic content and social media play in building trust and educating potential clients.

- Methods and best practices for creating engaging, educational content, particularly for credit-challenged borrowers.

- Jordan's approach to batch content creation, mobile editing for authenticity, and consistency in posting on platforms like Instagram and TikTok.

If you're inspired by Jordan's journey and want to tap into the combined power of financial literacy and social media marketing, don't forget to subscribe to Mortgage Marketing Radio.

Share this episode with someone who could benefit, and leave us a review to tell us how we're doing.

Episode Resources:

Follow Jordan:

TikTok

Instagram

Website

Want endless REALTOR referrals without cold-calling, chasing agents or paying for leads? See how others are doing it at myAgent Classes.

Book your free mortgage marketing strategy call with me here.

Join the Mortgage Marketing Radio Facebook Group here.

In this enlightening episode, we talk with Tom Moffat and Brandon Love about innovative strategies for using Instagram to connect with REALTORS. From creating exclusive broadcast channels to utilizing the 'close friends' feature, this episode uncovers the power of personalized communication and relationship building on Instagram.

Key Points Discussed:

- The benefits of switching from a business to a creator account on Instagram for access to a wider array of music for content.

- Step-by-step instructions on how to create a broadcast channel on Instagram for engaging with followers.

- Utilizing the 'close friends' strategy on Instagram to foster deeper relationships with REALTORS by sharing specialized content.

- How DMs, video messages, and personal notes can be leveraged to nurture connections with class attendees and potential clients.

- Integrating Yam app with Gmail for mass personalized emails, helping REALTORS maintain a one-to-one relationship with their audience.

- Strategies for using Instagram and online presence to assist real estate agents in optimizing their digital footprint and marketing.

- Ensuring effective follow-up and engagement with class participants through the use of PDF handouts and personalized coaching videos.

- The collaboration with specialists Tom and Brandon on their podcast "Commission Breath" to discuss targeting realtors and mortgage brokers.

Don’t forget to subscribe to Mortgage Marketing Radio for more insightful strategies and tips. Leave us a review to let us know what you think about today’s episode, and follow us on our social media channels to join the conversation.

Episode Resources:

Connect with Tom On Instagram Here

Connect with Brandon Love on Instagram Here

Tune-In to the Commission Breath Podcast on Spotify or Apple

Check Out their YouTube Channel Here

Book your call here to learn more about myAgent Classes.

In this episode, myself along with Brian Vieaux, and Kyle Draper delve into the concept of the next generation mortgage loan officer and what it takes to thrive in the modern mortgage industry. 

We discuss the importance of embracing technology, being a digital native, and the significance of personalized customer service in catering to the diverse needs of the modern client.

We also talk about the new book collaboration for Rethink Everything You "Know" About Being a NextGen Loan Officer.

Key Points Discussed:

Understanding the next generation homebuyer and their digital native characteristics

The significance of leveraging technology to engage with clients and provide tailored solutions

The role of education and expertise in becoming a next generation loan officer

Timestamps:

00:00 Discussion on new book for mortgage loan officers.

05:55 NextGen home buyers prefer online relationships.

09:32 Virtual connections form meaningful, impactful relationships swiftly.

12:51 Guide for loan officers to engage next generation.

15:04 Baffled by loan opinions, focus on educating.

19:31 Innovative book format creates interactive reader experience.

21:32 Encouraging listeners to get book, share episode.

Episode Resources:

Order Rethink Everything on Amazon Here

Book your call here to learn more about myAgent Classes.

On this episode we welcome Travis Thom, a renowned Facebook and Instagram ad expert and AI marketing strategist, back to Mortgage Marketing Radio for an insightful episode on cutting-edge digital marketing strategies in the mortgage and real estate industries.

Key Points Discussed:

- The transition from traditional long landing pages to streamlined, mobile-optimized versions that enhance conversion rates.

- The emergence of concise bio links and lead ad forms, challenging the dominance of traditional landing pages.

- Skepticism towards the capabilities of AI in fully replacing human interaction, with a focus on maintaining a balance between technology and personal touch.

- The "perfect funnel" strategy for video content marketing and its effectiveness in creating brand awareness and customer retargeting.

- Recommendations for budgeting and reach on video marketing campaigns aimed at maximizing brand visibility.

- Elevated REM Training as a resource for mastering AI and social media marketing tactics.

- The importance of personal branding and authentic content production within organizations, leveraging employee-driven content creation.

- Discussion on the future of AI and human customer service integration, including the potential of indistinguishable AI-human voice capabilities.

- Highlights of Travis Thom's successful track record in ad management and his advisory role with Facebook.

Check out Travis' website here.

Follow Travis on Instagram here.

Discover how to get an endless stream of REALTOR referrals. Book your call here to learn more about myAgent Classes.

Today we're talking with Mike Faraci. He's the Founder & CEO of Red Button Media, a video content agency that specializes in creating authentic, professional video content and marketing strategies that get you the attention you deserve.

**Here's a breakdown of the top takeaways from our conversation with Mike:**

1. **Harnessing AI Tools for Content Creation:** Mike dishes out how features like Zoom's AI summary are revolutionizing content repurposing, helping you save time and be more efficient in your marketing efforts.

2. **The Art of Connecting Through Authenticity:** Dive into the nuances of being genuine and discover why it’s okay to feel uncomfortable in your own skin – it’s your secret weapon to build real connections.

3. **Content Strategy - Quality Over Quantity:** Find out why chasing viral fame won’t beat creating sincere content that resonates deeply with your target audience.

4. **Developing Engaging Content Hooks:** Forget clickbaits! Learn how to create hooks that deliver real value and promise, so your audience stays hooked from start to finish.

5. **Video Content vs. AI-Generated Content:** In an era of tech advancements, hear why authentic video content can have a more significant impact in building trust and eng

Gear up and dive into the full episode right here to transform your mortgage marketing game. Mike Faraci's practical tips and insightful strategies are what you need to stay ahead of the curve in 2024 and beyond.

Follow Mike on LinkedIn Here

Learn more about myAgent Classes Here

In this episode, we dive into the art of refining the client experience in the mortgage industry with expert guest Mike Seminari, Director of Customer Experience (CX) with STRATMOR Group.

Discover how to transform excellent service into a robust referral system and why your process can make or break client satisfaction.

Key Points Discussed:

- The strategic importance of optimizing the customer experience to gain more referrals in the mortgage sector.

- Mike Seminari’s tips on how to incorporate monthly customer experience (CX) enhancements and why he recommends reaching out for his CX tip sheet.

- The detrimental effects of process pain points like miscommunication and redundancy on the Net Promoter Score (NPS).

- The significant impact that effective communication and setting accurate expectations have on a customer's likelihood to refer.

- Using visual aids to guide customers through the loan journey and the vitality of being adaptable to feedback.

- STRATMOR's Mortgage CX program benefits, including detailed analysis and benchmarking for loan officers.

- Mike’s perspective on the importance of prior relationships and testimonials over interest rates in lender selection by clients.

Listen in to continue to pivot, innovate, adapt, and overcome!

Episode Resources:

• Get Mike's 7 Commandments of CX Here
• Connect & Follow Mike for More CX Tips on LinkedIn
• Learn More About myAgent Classes

Are you ready to go from solicitor and vendor to partner and peer with real estate agents? Book your call with me here.