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Plus Up Podcast
by Media Plus AdvisorsMedia Plus Advisors is a consultancy specializing in the media, marketing, and advertising industry. We started Media Plus Advisors because we believe media performance and partner relationships can be improved with a fresh approach built to focus on what works for the demands of today’s media ecosystem.
Copyright: Media Plus Advisors
Episodes
The Pivot to Streaming-a Conversation with John Nardone
31m · PublishedJohn Nardone, CEO of Flashtalking, shares insights on the evolving streaming space.
The resurgence of audio-a conversation with Tony Hereau
33m · PublishedTony Hereau, VP. Cross Platform Insights at Nielsen shares his enthusiasm and deep knowledge of the audio space. We discuss the growth in podcasting and streaming and how to measure all aspects of audio advertising.
Media Planning in the Future-a conversation with Sarah Murphy of VaynerMedia
34m · PublishedSarah Murphy, EVP, Media-Head of Planning at VaynerMedia shares her enthusiasm about how media planning integrates across the marketing practice to help brands achieve superior engagement in a world of constant change.
Formalizing Relationship Management-A conversation with Matt Kasindorf of the 4A's
23m · PublishedA discussion about how Relationship Management can elevate the partnership between a marketer and an agency. Matt Kasindorf, SVP Business Intelligence & Insight Group at the 4A's offers his perspective and recommendations, explaining to our listeners why they should care.
Elevating Media Talent-A conversation with Bhavana Smith
33m · PublishedThe benefits of elevating talent within the “trifecta” People, Technology and Process - with Marketing and Agency Leader Bhavana Smith.
Elevating Media Talent-A conversation with Bhavana Smith
33m · PublishedThe benefits of elevating talent within the “trifecta” People, Technology and Process - with Marketing and Agency Leader Bhavana Smith.
Plus Up Podcast Episode 04: Conference Time
42m · PublishedThe industry shifted to virtual conferences and continued to serve up compelling and thought provoking topics. This week, Media Plus discusses takeaways and highlights from Advertising Week 2020 and the ANA Financial Management conference. We cover Partnerships, the ISBA Programmatic Study, Self Serve Platforms, Audio and Connected TV.
Plus Up Podcast Episode 03: To Fix or To Pitch, That is the Question
22m · PublishedHear the interview with Carly Feinstein where Susan and Perianne leverage Carly's deep experience in relationship management and agency selection and guiding principles for both.
Plus Up Podcast Episode 02: Media Performance Management is the future of media auditing
30m · PublishedA new and better way to monitor and evaluate media performance: You need to track your media performance but don’t want the slow, heavy and disruptive process of traditional media auditing. Enter our new Media Performance Management solution - custom designed to track performance focusing on what works and eliminates what doesn’t.
KPIs that align with your business goals - not standard metrics dreamed up 15 years ago when most of today’s marketing touch points did not exist. Our new process provides faster answers, will significantly lighten resource time, and is very budget friendly.
Plus Up Podcast Episode 01: Meet Media Plus Advisors
16m · PublishedLearn more about our experience and why we started Media Plus Advisors.
Plus Up Podcast has 30 episodes in total of non- explicit content. Total playtime is 16:20:40. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on March 29th, 2024 13:41.
