Reel Talk: The Customer Insights Show

A couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it’s now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success? 

To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast. 

We discuss: 

• When should companies use virtual focus groups? 
• What are moderating best practices? 
• What goes into successful preparation? 
• And more.

Join us.

Watch the "BRIght Ideas" episode on discussion guides that Jenn referenced on the episode here: https://www.youtube.com/watch?v=wjX7J0GLcv4

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Innovation can make or break a company's future, but what’s the role of insights teams in helping innovative products be successful?

To discuss the topic, Host Jennifer Vogel is joined by Marnie Steffe, Insights and Innovation Director at Elida Beauty and a valued member of the Voxpopme Advisory Board.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

One way to keep research interesting is by being creative when we roll it out. But how do we do that in practice, and are there - dare we say - creative ways to be more creative? To discuss the topic, Jennifer Vogel is joined by Daniel Berkal, SVP Research at The Palmerston Group.

Join us for this live episode of the "Reel Talk: The Customer Insights Show" podcast.

Learn more about Daniel's company here: https://lnkd.in/gxhG4vJG

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Research communities can have advantages for brands trying to understand their customers better. To discuss that topic, Jennifer Vogel is joined by Diane Hessan, an award-winning entrepreneur, innovator, and founder of Communispace, now C Space, which was the first company to create online communities for market research way back in the year 2000.

Join us to learn more about research communities.

Voxpopme, the world’s leading video feedback and analytics company, has entered into a definitive agreement to acquire HubUX.

Recognizing customer and market demand, Voxpopme and HubUX began partnering to offer the next generation of end-to-end qualitative solutions.  Hearing the customer feedback and the value of these two platforms combined, it was clear this acquisition would help bring a completely new and necessary approach to qualitative to the market.

The two platforms bring together both live and unmoderated qualitative insights, offering the first all-in-one qualitative offering designed to merge empathy with agility in a way never before possible.

Customers can now:

• Have live conversations with consumers anywhere
• Launch unmoderated video surveys with consumers anywhere and on their time
• Rely on robust automated analytics
• Easily share highlights of findings
• Build custom micro-communities, or tap into our high-quality communities for rich response
• And more…

This episode shares even more. Join us and listen in.

Read the news release on the acquisition and try Voxpopme solutions now at this link: https://site.voxpopme.com/news/industry-leading-qualitative-tech-platform-voxpopme-acquires-research-ops-platform-hubux/

Lisa Wilding-Brown, CEO at InnovateMR and an ESOMAR Council Member, joins Jenn Vogel on this episode to discuss the topic of data quality.  Join us.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Sometimes people don’t finish surveys for one reason or another, but what can and should we do when that happens?

Jennifer Mancusi is joined by Karine Pepin, Head of Quant at 2CV, to discuss the topic.

Join us for this live podcast episode to get the answers to:

What incompletions are the most common?
Why do they happen?
Are there strategies to minimize incompletions?
And more...

Read more about the topic here: http://site.voxpopme.com/what-to-do-with-incomplete-survey-responses

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Wes Bush, CEO at ProductLed and author of “Product-led growth: How to build a product that sells itself,” joins Jennifer Vogel on this episode to discuss what goes into a product-led growth strategy.

Join us and check out his book here: https://lnkd.in/g-kXPM_H

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Creating what customers want is certainly something all of us are after, but how do we create the habits to continuously understand what works, what doesn’t, and what if we are wrong?

Host Jennifer Vogel discusses the topic with Teresa Torres, author of the No. 1 best-seller “Continuous Discovery Habits" on this live podcast episode of the "Reel Talk: The Customer Insights Show."

Join us and grab a copy of Teresa's book here: https://lnkd.in/eYFkM2Wq

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

We are seeing the headlines of a recession, mass layoffs, and changing customer trends, but how can companies weather a recession and move forward successfully?  In this episode, host Jennifer Vogel is joined by Will Wu, managing partner - high-tech and software - at West Monroe - the national digital services firm, to discuss the topic.  Join us.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.