Reel Talk: The Customer Insights Show

Insights are most powerful when they help us bring value to our customers, which also shows up in sales and renewed sales. Quester’s SVP of Strategy, Brett Townsend, joins Jennifer Mancusi (Vogel) on this episode to discuss the topic.

Join us for this episode of the market research podcast "Reel Talk: The Customer Insights Show."

"Reel Talk" is presented to you by Voxpopme, the leader in conversational insights. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Connect with Brett: https://www.linkedin.com/in/brettrtownsend/

Episodes to listen to next:

• Making insights simple when revenue streams and customer groups are complex
• Solving complex business problems with customer insights

Let's talk about the impact transformative brands have and how companies go about creating them. To discuss that topic, Jennifer Mancusi welcomes back to “Reel Talk” Emmanuel Probst, Senior Vice President - Brand Health Tracking, at Ipsos, and author of “Assemblage: The Art and Science of Brand Transformation.”

Join us and grab a copy of Emmanuel's book here: https://lnkd.in/ghC2J8AX

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

To truly drive transformation through your company, it’s essential to have the right culture, including being clear about what needs to be done, what customers value, and where the company can stand out from the competition. To discuss that topic, Jenn Mancusi is joined by Dennis Devlin and Jeff Jones, authors of “Three Wise Monkeys.”

Join us and grab a copy of the book here: https://www.amazon.com/Three-Wise-Monkeys-Culture-transformative-ebook/dp/B0B6QDGMVR/ref=sr_1_4?crid=1J82HZI6K7QYC&keywords=three+wise+monkeys+book&qid=1677864088&sprefix=three+wise+monkeys+book%2Caps%2C131&sr=8-4

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At the end of the day, customers, consumers, users, and whatever else you call them, are humans!

So does understanding the entire HUMAN experience help companies to be better partners to consumers?

And how do we conduct this human-centric approach of holistic insights? To discuss the topic, Jennifer Mancusi is joined by Nikki Lavoie, an ESOMAR council member, and global insights leader.

Connect with Nikki here: https://www.linkedin.com/in/nikkilavoie/

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How to humanize business

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The topics of proactive research and insights teams being strategic partners to the rest of the company are important. But how can insights teams be strategic partners? Let’s find out.

Global insights leader Jill Burnett joins us on this episode of "Reel Talk: The Customer Insights Show."

Connect with Jill here: https://www.linkedin.com/in/jill-burnett-65346214/

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

After Year 2 of “Reel Talk: The Customer Insights Show”, we analyzed all episodes of 2022 to see what the topics were that are top of mind for insights leaders.

We ran all content through the Voxpopme software to get a quick analysis of what themes were constant and what our expert guests said about them. We’ll share the results on this livestream with Jennifer Mancusi (Vogel) and Andy Barraclough.

Join us and feel free to check out Voxpopme.com for your own analysis.

Listen to our most popular podcast episodes:

• How humanizing the customer helps us understand them better
• How DISH Network uses video surveys to make customer-centric decisions
• The future of market research will be here before we know it

How do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jennifer Mancusi is joined by Pedro Almeida, Founder and CEO at MindProber.

We discuss:
What actually is audience engagement?
Why does audience engagement matter in media?
What are some examples of audience engagement?
And more...

Join us.

Learn more about Pedro's company here: https://lnkd.in/gemT2WnE

Related episodes to listen to:

How to do audience research on social media and the web - feat. Rand Fishkin 

Exploring the evolution of digital insights

Creating a good customer experience - a chat with Lonnie Mayne

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

At times, we might wonder: Why aren’t consumers buying this product? As far as we know, it’s a great product, and people sounded excited about it.

To discuss that topic and hear some tips on understanding consumer behavior, Jennifer Vogel is joined by Sherwette Mansour, author of “Why no one is buying your product” and senior manager of customer experience and business design at EY.

Join us for this live episode of the market research podcast "Reel Talk: The Customer Insights Show."

Grab a copy of Sherwette's book here: https://lnkd.in/g2gzcmdE

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

In this interview, Jennifer Vogel will interview an AI-created human to give us the details on AI in research. I asked my questions in the Open AI platform, and the AI gave us answers which Synthesia used to created this human-like expert that I'm interviewing on this episode.

Join me.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Who doesn’t need more joy in their lives? To wrap up the year, Host Jennifer Vogel talks with Debby Schlesinger-Hellman, who is behind The Art and Science of Joy. She'll tell us about her new project and how it will help us have a year that is filled with joy.

Visit The Art and Science of Joy here: https://theartandscienceofjoy.com/

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.