FOOTBALL BUSINESS Podcast by FBIN
by FOOTBALL BUSINESS INSIDEThe FOOTBALL BUSINESS Podcast takes a look at the business side of football, with experts answering practical questions in each episode.
Copyright: FOOTBALL BUSINESS INSIDE
Episodes
How to create a record-breaking jersey campaign
56m · Published
In this episode, we are discussing the very successful shirt-campaigns of VfL Bochum. We invited Christoph Wortmann, Director Marketing & Sales of VfL Bochum and David Görges, Managing Director of Beyer Görges, the agency that was responsible for the marketing campaigns of Bochums latest kits.
Panel Discussion: Discovering the potential of live-data in sports
45m · Published
This podcast episode is the recording of our panel discussion at the Digital Deep Dive: Discovering the potential of live-data in sports. Ralf Leister moderates the discussion with Maximilian Schmidt (Co-Founder & Managing Director, KINEXON Sports & Media), Nicolas Evans (Head of Football and Research, FIFA) and Frank Bohmann (Managing Director, LIQUI MOLY HBL).
The videos of the discussion and the individual presentations of Maximilian Schmidt, Nicolas Evans and Frank Bohmann are available for members of the FBIN Network on our website.
How business intelligence can drive a football club forward
59m · Published
For this episode, we invited Mark Simmons and Brandon Barca from Nashville SC to talk about how the club is using business intelligence to evolve. Mark Simmons is Senior Director, Business Intelligence and Brandon Barca Senior Director, Digital Strategy at the club from the state of Tennessee. We are looking at the whole data journey, from gathering it to processing, predicting and using it.
How FK Bodø/Glimt is living sustainability on and off the pitch
45m · Published
We are back with the third season of the FOOTBALL BUSINESS Podcast, hosted by Quang T. Pham. For episode one, we invited Benedicte Halvorsen, Marketing and Communications Coordinator and Ørjan Berg, Head of the Youth Department of FK Bodö/Glimt. They talk about sustainability in football and how Bodö/Glimt is living an breathing sustainability and also increased their revenues and made the club more relevant by embracing it.
How to understand your Fanbase
50m · Published
For the final episode of this season we invited Alexander Mamalyha, Marketing Director of Shakhtar Donetsk and Fan Relations expert Bas Schnater. Hosted by Fabio Schaupp, they discuss how to use data to understand a club's fanbase.
How to support your Clubs as a League
49m · Published
For this episode we invited Mats Enquist, CEO of the Swedish Football League and Niclas Carlnén, CEO of Malmö FF to talk about how a league can support its clubs in their development and growth. Time for some great insights with host Fabio Schaupp, Mats Enquist and Niclas Carlnén.
How to become a Club Media House
43m · Published
For this episode we have brought extensive international know-how on board. Host Fabio Schaupp is discussing how clubs can become media houses with Juan Iraola, Chief Innovation Officer at Real Sociedad, James Bisgrove, Commercial & Marketing Director at Rangers FC and Matthew Lentowczyk, CEO of TISA Group.
How to win in Asia as a small Club
42m · Published
This time Fabio Schaupp invited two experts to talk about how to win Asia when you are not Manchester City, Juventus or Real Madrid but a small club. These are Nuno Santos, Marketing Director of Rio Ave FC from Portugal and Cesare Polenghi, CEO of the Asia-based digital media agency Ganassa, who are also a Knowledge Partner of FOOTBALL BUSINESS INSIDE.
How to develop a modern digital Football Club
35m · Published
In this episode Fabio Schaupp discusses how football clubs can develop themselves into modern digital organizations. For this, he invited Timm Jäger, CEO at EintrachtTech GmbH, a subsidiary of Eintracht Frankfurt and responsible for all strategic digital projects of the club, and Thomas Funke, Managing director of TechQuartier, a partner of Eintracht Frankfurt.
How to take your Brand Management to the next Level
47m · Published
For this episode host Fabio Schaupp invited two brand experts. Bernd Schusky is the former Head of Brand Communication of the German football league (DFL) and is now working as consultant. German Schulz is Head of Brand Management at VfL Wolfsburg.
FOOTBALL BUSINESS Podcast by FBIN has 35 episodes in total of non- explicit content. Total playtime is 25:12:43. The language of the podcast is English. This podcast has been added on November 20th 2022. It might contain more episodes than the ones shown here. It was last updated on May 19th, 2024 15:11.
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