Morning Meeting (Home Care)

On a mission as the founder of Digital Champions, Nick Bonitatibus is dedicated to helping home care organizations implement social media and video marketing strategies to generate consistent leads and brand awareness.
Over the last 7 plus years, Nick has helped thousands of companies all over the country about improving online presence with his digital marketing techniques. With the ever-changing digital world, Nick strives to deliver the newest and most up to date trends to his audience and clients.


Website: https://www.thedigitalchamps.com/
Facebook: https://www.facebook.com/TheDigitalChamps
Instagram: https://www.instagram.com/thedigitalchamps/
YouTube: https://www.youtube.com/channel/UCx4wiQ6uo6Wi5LpwPWewNCw
Linked In: https://www.linkedin.com/in/nickjboni/
Linked In Business Page: https://www.linkedin.com/company/thedigitalchamps/
TikTok: https://www.tiktok.com/@thedigitalchamps

Free Training: Social Media Success - https://www.thedigitalchamps.com/social
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Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

Thank you to all who joined our inaugural Mastermind Session. Join our mailing list to get information on how to register for our next session.

Today's mastermind we tackled the complex topic of recruiting caregivers. This is something that many agencies struggle with, but today we are joined by Samuel Sanchez, co founder of @Augusta and digital marketing / caregiver expert to help us navigate the process.

Want to learn more about how the Augusta team can help you with your recruiting needs? Visit them online and book a demo today!
https://www.augusta.care/

Join the Owner's Corner Mailing List
https://www.thebrionesgroup.com/owners-corner/

Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Rapid Pay USA
https://rapidpayusa.com/BCG

Home Care Growth: Scaling with Automation
Knowing the difference between growth and scale can have a significant impact to your senior care business, especially in the home care space. Today we will talk with David Schwartz about how to utilize technology to streamline repetitive services, grow your revenue and reduce recruitment costs in your agency.

Contact David:
[email protected]
‪(973) 531-7317‬
________________________________________________________________________
Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

Sarah is an expert in relationship building sales tactics in the home care space and today she will discuss with us why it makes sense to be that resource for your referral partners. Let's discuss how to improve your marketing outcomes by making their life easier.

Connect with Sarah
https://www.facebook.com/sarah.m.christ
https://www.linkedin.com/in/sarahchristbarker/

Learn more about the Senior Care Sales Solutions Academy
Application:
https://forms.gle/G6YNfx723KxH5v3Q6
Secure A Seat:
https://buy.stripe.com/dR65nqcyjgGQ7vO000

Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

You need to plan for the exit the minute you start your agency. This is something I always say to anyone asking me about starting a home care business. In this episode we talk with Wealth Manager and Exit Strategy expert Michael Ringel of Strategies for Wealth to discuss the top 3 considerations when selling your senior care business and how to avoid some of the more common pitfalls.

Michael Ringel, RICP®, CDFA®, CExP™
Helping People Save, Spend, Enjoy and Share Their Money

Strategies for Wealth
120 Broadway, 37th Floor
New York, NY 10271
(c) 917-734-4748
(f) 206-888-4456
[email protected]
http://www.mikeringel.com

Book a FREE call with Michael
https://mikeringel.as.me/?appointmentType=30944174

Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

We are back on our regular schedule for Facebook Live Sessions. We will be live every Saturday at 9:30 AM EST in our Facebook Group (link below). This session we answered questions about caregivers, recruitment and retention, and home care marketing as well as taking view questions.

Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

00:00 Start
04:09 Should I charge caregivers for scrubs?
13:03 How can I get caregivers to show up to interviews?
26:09 I am just starting out without a lot of money, how should I start marketing?
45:05 Live Viewer Questions

Are you stuck with your marketing efforts? It might just be you aren't targeting the right facilities. Let's deep dive into a marketing territory and create an avatar and build efficient zones that will stop the shotgun approach and give you streamlined results. For this example we will review Des Moines, Iowa.

https://bit.ly/AvatarOpt

00:00 Intro
02:48 A little about my story
05:18 Franchise Support
06:32 Shotgun Marketing
09:17 Shameless Self-promotion of Territory Optimization
10:10 Start of Analysis for sample territory (Des Moines, Iowa)
38:28 How to use the data to build Marketing Zones
45: 17 Wrap up and Outro

Recruiting isn't easy, especially when talking about home care, home health, hospice, hospital, or other medical spaces. One vital step is to understand your service area and how analyzing demographics can greatly improve outcomes. In this video we break down recruitment potential in the Naperville, IL surrounding area for a Facebook Group Member. If you want to learn more on how we can help your organization or franchisees with territory optimization follow this link https://bit.ly/AvatarOpt

00:00 Intro
04:00 Start

Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

First and foremost, thank you all for your comments and question submissions. Today we are responding to a comment request by @NURSE CAMPBELL and an email question by Linda A.

00:00 Intro
02:18 Hiring an employee from Indeed or Zip Recruiter Posting.
16:23 Tips on LinkedIn Marketing for Home Care Agencies
29:53 Updates and Closing


Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

Value is a matter of perception. This is especially true in the home care space. Being able to understand what you bring to the table and how to frame your conversations to properly shift your client's or caregiver's perception of a situation can change outcomes and improve your relationships and marketing / recruitment outcomes.

This is a replay of our Facebook group Live training.

Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG