Morning Meeting (Home Care)

When people set out to open a business one of the more common reason cited is for "freedom". Being Independence day, we decided to do a Live in our Facebook group and talk about the top 6 home care marketing activities to prioritize if you want to grow your agency and acheive financial freedom as well as answer some key questions from Facebook group members.

00:00 Start
00:13 Intro
01:07 Defining Freedom in business ownership
04:17 Identify Your Client
11:24 Identify and Select Facilities (Territory Optimization)
14:53 Prospecting
18:30 Marketing as an owner
20:04 Information about upcoming class (7-9-2022)
24:35 Question 1: How long does it normally take to get clients when first opening agency?
33:17 Question 2: What facilities are best to market to?
39:30 Question 3: Does direct mail work in homecare marketing?
46:35 Wrap up

Sign up for the July 9, 2022 class
https://www.thebrionesgroup.com/private-pay-homecare-marketing

Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

Franchisor Blog Post
https://www.thebrionesgroup.com/post/top-issues-affecting-home-care-franchisors

Thinking about opening a Home Care Agency, but don't know if you want to go independent or with a franchise? Let us help. As Home Care Professionals with over 20 years in the industry and 8 years supporting franchise locations, we know about the key differences and we are here with our very own top 5 list to help you decide.

Want an in-depth territory analysis? Visit us on the web and book your strategy session today.

Website (Download our Latest White Paper)
https://www.thebrionesgroup.com

Home Care, like other businesses, is a risky venture, our guest Robert "Puma" Richards knows that lesson all too well. He bought into and opened a Home Care Franchise and was able to find success, until the time came when his lack of business credit got the better of him and, ultimately, his agency.

From then, his journey led him into the world of credit repair and full circle into the world of business and helping others. Today, Puma joins us to discuss his journey as well as give us much needed tips and advice the importance of business credit and how to build it for your own business.

To get in contact with Puma:

Email / Phone
[email protected] / 732-684-2980

Website
https://rrichards.jgalt.io/

FB Group
https://www.facebook.com/groups/small...
________________________________________________________________
Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/theb...

Join our Facebook Group
https://www.facebook.com/groups/homec...

Rapid Pay USA
https://rapidpayusa.com/BCG

We have all heard it many times, content is king. This is especially true when designing a hyper-local marketing or caregiver recruitment campaign for your home care agency. But, how important is it to find the right content creator? Do you really need one that knows the senior care industry or can we just go on Fiverr and find the cheapest?

Join us as we talk to Jennifer Lagemann to learn about what makes good copy for your home care agency valuable and how one with industry knowledge can not only help improve your recruitment, but can help grow your agency census and improve relationships with your referral partners!

Honestly, on a scale of 1 to 5, how would rate your employee handbook? Read the full article here:

https://www.thebrionesgroup.com/post/why-bother-with-an-employee-handbook

Anne-Lise Gere, SPHR, is an HR advisor and consultant at Gere Consulting Associates LLC. Home care providers consult with her on caregiver recruitment and retention to achieve sustained results. Anne-Lise also works with clients on a retainer basis to provide on-going HR support. For more information, visit www.gereconsulting.com or contact Anne-Lise at [email protected].

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

We all struggle with staffing, especially when it comes to caregivers, but what do we do? Millions of people have left the workforce over the last 2 years and it has created a massive problem in the senior care industry. I challenge you to ask yourself if it is a recruitment issue or a retention problem? Today we talk to Stephanie Freitag of the Freitag Family Agency in Pennsylvania about the role benefits can play in improving your recruitment and retention problems as well as how even smaller agencies can put these into play.

Stephanie Freitag
[email protected]
267-255-8774
https://www.facebook.com/freitagfamilyagency

How important is it to find the right location when opening up your office? Today we talk with Ty Brewster of Locate to discuss how having a data driven approach can help you pick a location to help with client acquisition and caregiver recruitment.

Ty Brewster
Locate
www.locate.ai
LinkedIn https://www.linkedin.com/in/ty-brewster-cfe-99152b100/
Instagram https://www.instagram.com/mayoroffranchising/?hl=en
LinkedIn Company https://www.linkedin.com/company/locateai/mycompany/
______________________________________________________________________
Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

A member of our Facebook Group asked:
"You are an existing agency and you expand into a new territory, what are your first 3 marketing activities?"

Register for our Territory Optimization Master Class
https://www.thebrionesgroup.com/event-details/territory-optimization-masterclass

Join our Private Home Care Accelerator Facebook Group?
https://www.facebook.com/groups/homecareaccelerator

COVID-19 has changed the way we market our business, that is undeniable, but has it made relationship marketing and business development irrelevant in the home care / home health space?

Don't forget to register for our Territory Optimization Master Class
https://www.thebrionesgroup.com/event-details/territory-optimization-masterclass

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Today we are answering questions submitted by members of our Facebook Group

Private Home Care Accelerator Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Blog
https://www.thebrionesgroup.com/blog

Territory Optimization Masterclass
https://www.thebrionesgroup.com/events

00:00 Intro
02:14 How to market to more private pay clients and grow more revenue a year
08:09 How to do a business plan
10:20 Price Setting
16:38 What is expected from the caregivers? (Setting Boundaries in the office)
22:12 Expansion of the company in cost effective ways
29:00 How are handling caregiver shortages and how are you incentivizing office staff?