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What's the Secret?

by Tom Gaddis

On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial security in less time and with less stress. Discover the tools, winning systems and mindset you need to stop stressing about money and start building a fulfilling business to replace your income and more. For more info go to http://tomgaddis.com/

Copyright: © 2020 Offline Sharks, LLC. All rights reserved.

Episodes

Affiliate Marketing Secrets (Part 4) - The Affiliate Webinar Game

16m · Published 29 Jun 14:00

Today's episode is a continuation of the series on Affiliate Marketing Secrets. One of the most profitable and effective ways to scale your business in the online space is to have a Webinar in place. So if you are looking to do an Affiliate Webinar for other people or bring someone else´s Webinar to your tribe, you will love what I'm going to tell you today.

 

In today´s episode, I´m going to talk about all the In's and Out's of what it takes to be successful with Affiliate Webinars, so you can grow your income by implementing them into your business!

 

“The stronger the relationship you have with your audience, the better you'll be able to do when you're in that arena competing against other affiliates.”

- Tom Gaddis

 

In This Episode:

  • Why by implementing Affiliates Webinars into tribe/community you can bring a lot of VALUE to them and yourself
  • How you can make JV´s partnerships by just having your Affiliate Webinar in place
  • The #1 THING that you have to have in place before building your Affiliate Webinar (without this one you are going to waste time and money)
  • LIVE Events and why they are the best tool that you can use to make sure that your webinar will have a CRAZY high show-up rate

 

Resources:

  • Download M.I.L.K. IT METHOD E-Guide: https://tom-gaddis.ck.page/27bf4f9a44
  • Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing-secrets/

 

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

  • Website: https://tomgaddis.com/
  • LinkedIn: linkedin.com/in/tomgaddis/
  • Facebook: https://www.facebook.com/tomgbiz/
  • Instagram: https://www.instagram.com/gaddistom/

Affiliate Marketing Secrets (Part 3) - You the Affiliate Marketer

22m · Published 22 Jun 14:00

Making money while you sleep. That’s how many people look at affiliate marketing -- an easy way to get huge payouts just by promoting other people’s products. Well, it’s not as simple as that. While affiliate marketing can be a lucrative business, you should never approach it from a purely financial standpoint. Remember that you have a fiduciary duty to your community. So let’s follow this series and look at the significant aspects of a successful affiliate marketing system. 

 

Tune in to Part 3 of the Affiliate Marketing Secrets to know more about your role and responsibility as the affiliate marketer. 

 

“The stronger the relationship you have with your audience, the better you'll be able to do when you're in that arena competing against other affiliates.”

- Tom Gaddis

 

In This Episode:

  • Why getting rich off just selling affiliate products is a MYTH
  • How a product LAUNCH is an excellent way to build a powerful community for affiliate marketing
  • Why a small list of RESPONSIVE buyers is better than an extensive list of freebie-seekers and random people
  • How to determine which affiliate products are a GOOD FIT for your business and your audience 
  • What can you include in your BONUS package and why doing a LIVE training as a bonus is not always a good idea

 

Resources:

  • Download M.I.L.K. IT METHOD E-Guide: https://tom-gaddis.ck.page/27bf4f9a44
  • Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing-secrets/

 

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

  • Website: https://tomgaddis.com/
  • LinkedIn: linkedin.com/in/tomgaddis/
  • Facebook: https://www.facebook.com/tomgbiz/
  • Instagram: https://www.instagram.com/gaddistom/

Affiliate Marketing Secrets (Part 2) - Affiliate Marketing for Your Courses/Products

23m · Published 15 Jun 14:00

Today's episode is a continuation of the series on Affiliate Marketing Secrets. After hearing the basics in Part 1, get ready to dive deeper and learn what makes an attractive offer, what percentage you should pay affiliates, how to run contests and other things to consider, whether you're just starting out or trying to build relationships with new affiliates. You will also discover the dark side of affiliate marketing, as well as tips and tricks to avoid doing business with shady people. Tune in to Part 2 of Affiliate Marketing Secrets.

 

You can also listen to Amber Spears Affiliate Marketing Secrets episode here: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing-secrets/

 

“Always stick to your true self and run your business in an ethical and professional way.”

- Tom Gaddis

In This Episode:

  • What is a good PERCENTAGE to offer and how to structure a proper payout process
  • Why you need to draft a JV document and how to make it EASY for affiliates to promote your business
  • What running contests, giving incentives, and SPECIAL DEALS for big affiliates can do for you
  • Do NOT be afraid to CUT ties and stay away from SHADY people

 

Resources:

  • Download M.I.L.K. IT METHOD E-Guide: https://tom-gaddis.ck.page/27bf4f9a44

 

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

  • Website: https://tomgaddis.com/
  • LinkedIn: linkedin.com/in/tomgaddis/
  • Facebook: https://www.facebook.com/tomgbiz/
  • Instagram: https://www.instagram.com/gaddistom/

Affiliate Marketing Secrets (Part 1) - Affiliate Marketing Intro

21m · Published 08 Jun 20:00

The ability to make money online has seduced flocks of people to leave their corporate jobs and pursue the work-from-anywhere lifestyle. Many people who want to follow this path think that affiliate marketing is a surefire way to earn a bunch of money on the internet.  The truth is, it's not that easy. Without a game plan, you'll struggle and end up lost. To help you navigate through the hoops, Tom has put together a 4-Part Series on Affiliate Marketing. Tune in to this episode to learn the basics, then follow the series to get actionable steps to help you become a successful affiliate marketer.

 

You can also listen to Amber Spears Affiliate Marketing Secrets episode here: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing-secrets/

 

 

“The bigger your audience gets, the more you can make with affiliate marketing.”

- Tom Gaddis

In This Episode:

  • What is the REALITY of affiliate marketing, and how much money can you make from it
  • There are TWO things you need to have before doing affiliate marketing, and here's how you can start
  • How can you find PROFITABLE affiliate marketing offers
  • Why you need to build an email list of actual BUYERS instead of having a list made up of random persons

 

Resources:

  • Download M.I.L.K. IT METHOD E-Guide: https://tom-gaddis.ck.page/27bf4f9a44

 

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

  • Website: https://tomgaddis.com/
  • LinkedIn: linkedin.com/in/tomgaddis/
  • Facebook: https://www.facebook.com/tomgbiz/
  • Instagram: https://www.instagram.com/gaddistom/

Persuasion Secrets with Kenrick Cleveland

25m · Published 01 Jun 20:00

What comes to mind when you hear the word “persuasion”? Whether you're an entrepreneur or not, persuasion is an essential skill to have these days. So how do you get someone to do something he’s not willing to do without using sleazy tactics or being aggressive? Tune in to this episode with Tom and his guest, Kenrick Cleveland, a certified Neuro-Linguistic Programming (NLP) Trainer. As someone who has mastered the art of persuasion, Kenrick takes us through an exciting view of the ethical way to make people say yes, resulting in a win-win situation for all parties involved. This is a conversation you wouldn’t want to miss!

“Persuasion is the fire that animates sales training.”

- Kenrick Cleveland

In This Episode:

  • Why using the classic P-A-S (Problem-Agitate-Solution) model is COMPLETELY WRONG ( and what is the ALTERNATIVE)
  • How these basic FRAMING  tips can help you interact better with anyone
  • Why mastering your MINDSET (and understanding how IMPRINTING sessions work) is a critical step before persuading other people to say yes to you
  • Why strategy (not tactics) is the BIGGEST SECRET you need to be able to move forward quickly

 

Connect with Kenrick Cleveland:

  • Website: https://www.kenrickcleveland.com/
  • Facebook: https://web.facebook.com/iamKenrickCleveland

 

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

  • Website: https://tomgaddis.com/
  • LinkedIn: linkedin.com/in/tomgaddis/
  • Facebook: https://www.facebook.com/tomgbiz/
  • Instagram: https://www.instagram.com/gaddistom/

Build to Sell with Jeff Herschy

26m · Published 25 May 20:00

Build it and sell it for a big payday! It’s not rare for an entrepreneur to start a business with the goal to sell it. When the time comes to market your company, what will make it attractive to buyers? How can you be sure you get a fair deal? Let's hear it from Jeff Herschy, a former F-16 pilot turned digital entrepreneur. Listen up as Tom and Jeff break down the steps to building a successful business that you can sell for huge profits.

“The biggest mistake we made is to assume that the market wasn’t as big as it really was.”

- Jeff Herschy

In This Episode:

  • Why it's essential to identify your END goal before doing anything else
  • How online marketing played a KEY role in closing 7-figure deals for Jeff and his partner
  • What's the ONE skill that every successful marketer should know (it's the only one that MATTERS at the end of the day)
  • Make sure you have these TOP things in place if you're building a business to sell

 

 

Connect with Jeff Herschy:

  • Personal Website: https://jeffherschy.com/
  • Agency Website: https://viperconsulting.agency/
  • Facebook: https://web.facebook.com/HerschyF16/
  • Instagram: https://www.instagram.com/jeffherschy/
  • Twitter: https://twitter.com/jeffherschy

 

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

  • Website: https://tomgaddis.com/
  • LinkedIn: linkedin.com/in/tomgaddis/
  • Facebook: https://www.facebook.com/tomgbiz/
  • Instagram: https://www.instagram.com/gaddistom/

6-Figures A Month Paid Ads Secrets with Jason Wojo

32m · Published 18 May 20:00

Modern-day marketers and entrepreneurs tend to get caught up in the hustle of what every other marketer is doing. The reality is that we cannot do it all. 

So how do we know what we should be doing? Let's hear from Jason Wojo, owner of Wojo Media, a digital marketing agency that specializes in running paid ads. In this episode, Tom and Jason will go through what's working now in paid ads, the opportunities people miss, and how Jason started and scaled his agency. 

“Your offer is 80% of the battle.”

- Jason Wojo

In This Episode:

  • What strategies and tactics Jason used to start and SCALE his agency
  • The ONE crucial thing you should have if you want to generate over 6-figures a month
  • How setting up the right SYSTEMS can do wonders for your business
  • Why you should pay attention to your OFFER and the elements that make a HUGE difference
  • What you need to do with the BORING stuff that you don't want to do (and that is what makes the MOST money)

 

Connect with Jason Wojo:

  • LinkedIn: https://www.linkedin.com/in/jason-wojo/
  • Facebook: https://web.facebook.com/TheJasonWojo/
  • Instagram: https://www.instagram.com/thejasonwojo/
  • YouTube: https://www.youtube.com/channel/UCDzX0-LgLlM-ldmeFCc2bCg

 

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

  • Website: https://tomgaddis.com/
  • LinkedIn: linkedin.com/in/tomgaddis/
  • Facebook: https://www.facebook.com/tomgbiz/
  • Instagram: https://www.instagram.com/gaddistom/

$30k to $300k in One Year with Troy Ericson

28m · Published 11 May 20:00

On today’s episode, Tom is joined by ‘Email Paramedic’ Troy Ericson to discuss how Troy took his business from 30k to 300k in one year. Troy dishes out some tips and tricks to help online marketers and copywriters unleash their full potential. Some gems include being genuine, interacting with your followers, and building a network that will showcase your reputation. Tune in today to find out what makes Troy Ericson successful as the ‘Email Paramedic.’

 

 

“Create your own field and play on that.”

-Troy Ericson

 

 

In This Episode:

  • From collegiate baseball player to online marketer listen to how Troy became known as “The Email Paramedic.”
  • Learn how EASY it is to jump into Facebook groups and posting one or two relatable things can uplift your network; Especially if you post something new and interesting to attract attention. 
  • How Social Media Interaction leveraged new connections to continue to build Troy’s reputation
  • Why picking YOUR specific skill and sticking to it yields the BEST results
  • Being authentic and building relationships is more important than trying to up-sell people. You don’t always need to have an agenda.
  • Troy’s secret: he just did more of what he was already doing! Stick to what works on a small scale and build from there. 
  • Pick the right people to follow -  Troy looks for people who are genuine, honest, and who can SHOW their results/proof of their success. 
  • Use your favorite platform that makes sense for you and genuinely start connecting with people. It’s as simple as that!

 

 

Connect with Troy Ericson:

FREE Email FAQ Doc: https://www.leadparamedic.com/email

  • Website: https://www.troyericson.com/
  • Instagram: https://www.instagram.com/yosoytroy/?hl=en
  • Linkedin: https://www.linkedin.com/in/troyericson

 

 

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

  • Website: https://tomgaddis.com/
  • LinkedIn: linkedin.com/in/tomgaddis/
  • Facebook: https://www.facebook.com/tomgbiz/
  • Instagram: https://www.instagram.com/gaddistom/

Do Less - Get More with Joe Fier and Matt Wolfe

27m · Published 04 May 20:00

Today’s episode features Joe Fier and Matt Wolfe of Hustle & Flowchart. The guys chat about their journey from being part of the family business, to becoming someone’s employee, to their leap of faith into full-blown online business owners. The pair chat about their partnership, how they nurture and grow it, and how their communication and trust has served them well. They give big takeaways from interviews they’ve had and share what's worked for them as fellow podcasters. Tune in today to learn how to do less and get more!

 

 

“If you’re not enjoying the journey, you’re probably not going to enjoy the result.”

-Matt Wolfe

 

 

In This Episode:

  • How Joe and Matt  learned that working for someone else was not what they wanted after taking the plunge into full-time blogging and marketing
  • Why navigating a partnership includes splitting the workload and utilizing each other’s STRONGEST skills. In this team, Joe takes care of the macro patterns and people focused tasks. Matt takes care of the research and the small details. 
  • The IMPORTANCE of having aligning goals and finding the glue to hold a partnership together while evolving and progressing
  • Partnerships only work if you communicate, say sorry sometimes, and always know where your business’ ‘North Star’ is. 
  • Partnerships are no different than a regular relationship: They need just as much tending, care, and communication! 
  • It’s important to keep your guests engaged and coming back for more. That is exactly why Joe and Matt use HUMOR 
  • MONEY IS NOT EVERYTHING!  Matt and Joe’s biggest takeaway from interviewing guests has been learning their out-of-the-box tips and mindsets. Innovation leads to success!

 

 

Connect with Joe Fier and Matt Wolfe:

  • Website - http://flowchartgroup.com
  • Joe’s Twitter - https://twitter.com/joefier?lang=en
  • Twitter - https://twitter.com/hustleflowchart 
  • Instagram - https://www.instagram.com/hustleandflowchart/
  • LinkedIn - https://linkedin.com/company/hustleandflowchart
  • Facebook - https://www.facebook.com/hustleandflowchart/ 

 

 

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

  • Website: https://tomgaddis.com/
  • LinkedIn: linkedin.com/in/tomgaddis/
  • Facebook: https://www.facebook.com/tomgbiz/
  • Instagram: https://www.instagram.com/gaddistom/

Using Bonuses to Sell More

1m · Published 27 Apr 20:00

“But wait, there’s MORE!” You’ve definitely heard this more than a few times during an infomercial. Great bonuses drive you to take action-- right now, today, to get the amazing add-on. In this episode, Tom breaks down what makes compelling and effective bonuses, while also talking about “bonus overwhelm.” The key to a good bonus is to make sure you’re providing direct solutions to your customer. You make their life easier, and they will be moved to purchase your package. Listen today to learn more about using bonuses to sell more.

 

 

“Bonuses, we use them all the time, to move people to take action NOW, not later.”

-Tom Gaddis

 

 

In This Episode:

  • What are the problems and pains your customer experiences everyday? These are what make the most effective, compelling bonuses.
  • Making the process faster is an excellent bonus that drives purchasing.
  • Done-for-you elements are another great element to add to your bonuses.
  • Any software that can make part, or all of the process easier can be a fantastic bonus. 
  • Any training or software to help customers with next steps is the ultimate bonus. 
  • Give every bonus you provide a VALUE. The more you can show your bonuses have REAL WORLD value, the better. It helps to build up the offer you make at the finish line. 
  • There is a true downside to bonuses-- “Bonus overwhelm.” Too many bonuses can overwhelm your customer and hide the original purchase.

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

  • Website: https://tomgaddis.com/
  • LinkedIn: linkedin.com/in/tomgaddis/
  • Facebook: https://www.facebook.com/tomgbiz/
  • Instagram: https://www.instagram.com/gaddistom/

What's the Secret? has 101 episodes in total of non- explicit content. Total playtime is 39:57:59. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on February 25th, 2024 01:45.

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