What's the Secret?

“Only 20 left in stock! Limited time only!” You’ve probably heard a version of these advertising tactics in the past. On today’s episode, Tom explains just how effective this tactic is and how to utilize scarcity to increase your sales results. Scarcity is one of the most effective ways to drive your prospects into taking action and can be utilized through time or quantity. During this episode, Tom provides five quick tips to utilizing scarcity effectively and ethically, detailing exactly how scarcity can affect your sales results in the best way.

“Scarcity is one of the most effective tactics we use in our business.”

- Tom Gaddis

In This Episode:

• Scarcity drives people to take action. It can be QUANTITY or TIME based. 
• You need to know how to handle the AFTERMATH of a scarcity special. No matter what, there will always be that ONE person who is mad they missed the price drop.
• The key to using scarcity effectively is to set FIRM deadlines and stick by them. 
• Set timers on your sale pages, and emails. Not every email needs to have a timer because it will lose its effectiveness. 
• Leverage holidays to create scarcity sales. Use the holiday as a major, firm deadline.
• Let people know WHY your sale is urgent. Send frequent reminders of the sale.

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

• Website: https://tomgaddis.com/
• LinkedIn: linkedin.com/in/tomgaddis/
• Facebook: https://www.facebook.com/tomgbiz/
• Instagram: https://www.instagram.com/gaddistom/

On this week’s episode, Tom is joined by online-marketing strategist Amy Posner. Posner offers tips and tricks to make sure your discovery calls are effective at bringing in clients that are right for you! The importance of an authentic, engaging, and confident discovery call goes a long way towards establishing great rapport and long-lasting relationships between you and your clients. Listen in to help take your discovery calls to the next level.

“You can be the best copywriter, or the best designer in the world… but if nobody knows about you, you’re not going to eat very well.”

-Amy Posner

In This Episode:

• It’s so difficult to get perspective on your own business, so hiring outside copywriters can help you better understand your pain points.
• Discovery calls work in your favor when you pick the RIGHT clients. What does the client ACTUALLY need? Is this something I can see myself working on for a few months? Do we have good chemistry?
• Posner talks about using the ‘ballpark float’ to get around the tough budget questions. Throw out a previous number you’ve used for a similar project and see how the prospective client reacts.
• Value your work as a freelancer and confidently, authentically engage with your prospective clients.
• Discovery calls can range from 30 minutes to an hour. Customer service, providing results, and engaging with prospective clients will get you closer to your IDEAL client.
• Using an expert statement, confident money question, and the initial segue from the chit chat will show to your client that you can take control and deliver on your promises. 

Connect with Amy Posner

• Website- https://amyposner.com/
• No Sweat Sales Calls (Discover how to position yourself as the go-to expert your clients want to hire in your very next call)

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

• Website: https://tomgaddis.com/
• LinkedIn: linkedin.com/in/tomgaddis/
• Facebook: https://www.facebook.com/tomgbiz/
• Instagram: https://www.instagram.com/gaddistom/

Brian Gregory joins Tom on the podcast to deep dive into emotional marketing. Emotional marketing targets the subconscious mind, emotions, and feelings that truly drive buyers to make their purchases. While working with small businesses, Brian realized there was a niche for helping them create emotion-driven advertising packages of agency quality, without the agency price tag. Admanity is the owner’s manual for  advertising and marketing your small business. 

“The subconscious mind is the mind of emotion, feeling, goals, fears and phobias. This part of the mind has purchased anything you’ve ever bought.”

-Brian Gregory

In This Episode:

• The subconscious mind and emotions and feelings (primal emotions) are what drives purchasing decisions.
• Average small business owners lack the money to hire high-profile ad agencies, so Brian created Admanity to help them go from zero to hero
• The admanity protocol searches for the most primal emotions that make your business work and make the consumer say “I’ll take it!”
• The emotional archetype are the traits most likely to move the needle for your business, like affinity, approval, fascination, and admiration.
• 15 Primal emotions-- not all of them will apply to you and your business!
• Admanity test doesn’t ask for numbers, or what you really do! It gets to the true emotions of your business and what will move your brand.
• Advertising agencies usually charge upwards of 15k for this kind of analysis-- Admanity offers the same brand analysis for a fraction of the price.

Connect with Brian Gregory:

• Admanity Free Report for Listeners: https://admanity.com/wts/
• Linkedin: https://www.linkedin.com/in/briangregoryadmanity/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

• Website: https://tomgaddis.com/
• LinkedIn: linkedin.com/in/tomgaddis/
• Facebook: https://www.facebook.com/tomgbiz/
• Instagram: https://www.instagram.com/gaddistom/

In today’s episode, guest Taylor Morgan breaks down the keys to finding happiness and fulfillment in an entrepreneurial career. As a former Marine, Morgan offers an interesting perspective on nutrition, sleep, and stress as a businessman and entrepreneur. For Morgan, finding happiness meant redefining what success meant to him without the fear of losing money or job security. Success means something different to everyone, what does it mean to you? 

“Jump and grow wings on your way down.”

-Taylor Morgan

In This Episode:

• Redefine what success means to you. As long as you are putting work into yourself and your business, the money will come.
• Morgan talks about the stress of being a machine-gunner in the Marines and how it equipped him to handle the stress of being an entrepreneur. 
• Putting sleep and nutrition as the main priorities in your life makes all of your other issues melt away while increasing your productivity and overall quality of life.
• Something is always better than nothing. We all have to start somewhere. Get specific with your goals and get going.
• Morgan breaks down his 4-3-2-1-30 Method to getting better quality sleep at night.

Connect with Taylor Morgan: 4-3-2-1-30 Method: Download the FREE PDF

• Website: https://www.thecaptainslifestyle.com/
• LinkedIn: https://www.linkedin.com/in/taylor-morgan-487933141/
• Instagram: https://www.instagram.com/thecaptainslifestyle/
• Podcast: https://podcasts.apple.com/us/podcast/the-captains-lifestyle-podcast/id1458194899
• YouTube: https://www.youtube.com/channel/UCWaLLCQfG2JGWUh2L8kWKaQ

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

• Website: https://tomgaddis.com/
• LinkedIn: linkedin.com/in/tomgaddis/
• Facebook: https://www.facebook.com/tomgbiz/
• Instagram: https://www.instagram.com/gaddistom/

Online course creation can be one of the most effective ways to get your knowledge and skills out into the world. Guest Molly Wendell breaks down key strategies in creating a successful and effective online course. Tom and Molly discuss the importance of getting specific, knowing your audience, crafting an accurate course promise, and picking the right platforms for course creation. Molly also breaks down the best way to present your content online in order to capture attention and ensure satisfaction. 

“When you’re all things to all people, you are nothing to no one.”

-Molly Wendell

In This Episode:

• The more specific you are about who you serve, and what result they are going to get, the more likely people are to buy.
• Think about whatever pain your audience finds themselves in. How can your online course alleviate their pain and frustration? Knowing the audience will take care of what you need to talk about in your course.
• Implementing a course promise is an effective way to guide your content towards getting results from your clients. Having a crystal clear course promise reduces your number of refunds by providing concrete results. 
• The biggest mistake made when creating a course is forgetting that it should be 25% teaching, 75% clients doing the work. They should be able to get to the end result WITHOUT you. Sometimes 1:1 time won’t scale once your business starts to grow.

Resources:

• MILK It Method E-Guide- https://tom-gaddis.ck.page/27bf4f9a44

Connect with Molly Wendell:

• Website- https://www.gostudioc.com/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

• Website: https://tomgaddis.com/
• LinkedIn: linkedin.com/in/tomgaddis/
• Facebook: https://www.facebook.com/tomgbiz/
• Instagram: https://www.instagram.com/gaddistom/

What do we do when the unexpected happens? Being an entrepreneur comes with high stress, where we spend a lot of our time not knowing if things are going to work out. It’s important for successful entrepreneurs to stay grounded and know how to handle these unexpected hurdles, especially in the business world. But how do we handle when these unexpected things come at you from the outside world? Today, Tom shares three major strategies for handling the occasional curve-ball life throws at you: create and stick to your routines, exercise regularly, and lean on your trusted support network for guidance through a tough time.

“There is nothing wrong with asking for help in our personal lives when unexpected things happen.”

-Tom Gaddis

In This Episode:

• Sometimes life will throw you curveballs. It’s okay to feel your feelings and honor them for a time. If you’re really struggling with something unexpected, reach out for help. There is nothing wrong with asking for help in our personal lives when something unexpected happens. 
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• Tom relays three pivotal strategies for handling whatever unexpected stuff life throws at you. Coordinate and stick to a routine. Whether that is in the morning, in the evening, or before you start working-- create a routine, double down, and do it all the time, even, and ESPECIALLY when you don’t want to.
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• Exercise! You don’t need to be a bodybuilder to exercise. Even quick daily walks to get your body moving and blood flowing will go a long way in handling the unexpected.
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• Find people you can trust that have been through what you’re going through and turn to them for support. Cultivate a support network of trusted friends, mentors, colleagues, or professionals that you can turn to when life throws you those curve-balls.

Resources:

• FREE M.I.L.K IT Method- https://tom-gaddis.ck.page/27bf4f9a44

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

• Website: https://tomgaddis.com/
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• LinkedIn: linkedin.com/in/tomgaddis/
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• Facebook: https://www.facebook.com/tomgbiz/
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• Instagram: https://www.instagram.com/gaddistom/

 In these trying times, we all could use a little optimism. Ultimately, it comes down to this: Your business could fail tomorrow, but YOU are the captain of the ship. That may sound harsh, but if you keep this in mind, you’ll only increase your chances for success. In this new episode, Tom sits down with serial entrepreneur, veteran, and tech innovator, Maceo Jourdan, to dive into how Maceo has navigated numerous industries with roaring success even though his life didn’t start out that way. They discuss why you SHOULD NOT try to build the “next Facebook'', what it ACTUALLY means to build and maintain a business for the long term, and the PARADIGM-SHIFTING lesson that Maceo learned from a hypnotist about life.

“Your mindset as an entrepreneur is going to be FAR more impactful than the latest Facebook trick or Instagram hack.”

- Maceo Jourdan

In This Episode:

• What LIFE-CHANGING lesson Maceo learned from a hypnotist about the power of the mind, all while living in extreme poverty.
• Want to build the next Facebook? DON’T. Once you understand how NEARLY ALL businesses actually succeed, you’ll stop obsessing over getting that “lightning in a bottle”.
• Yes, now IS a good time to start a business! However, it’s not that simple, so before you jump in, listen to Maceo’s MANY “What if”s to help you prepare for the difficult but rewarding road ahead.
• We live in an era of instant gratification and overnight results, but the truth? Maceo lays out what it REALLY means to build a long-lasting business, and the latest “YouTube secret” or constantly shifting algorithms aren’t gonna cut it.

Connect with Maceo Jourdan:

• Website: http://maceojourdan.com/ 
• LinkedIn: https://www.linkedin.com/in/maceojourdan/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

• Website: https://tomgaddis.com/
• LinkedIn: linkedin.com/in/tomgaddis/
• Facebook: https://www.facebook.com/tomgbiz/
• Instagram: https://www.instagram.com/gaddistom/

Let’s get real here: The internet is overflowing with “get rich quick” formulas and endless motivational posts. Those temporary bursts of inspiration can be powerful, but to achieve long-term success, you need more than one day of feeling good. On this one year anniversary of the podcast, Tom shares the most meaningful insights on success that he’s learned over this year. He reminds us how to achieve REAL progress in your business, the importance of accountability over the long haul, and the readily available tools that will keep you feeling supported and free to pursue your dreams, no matter the time frame.

"Success is not an event. It’s the compounding of all the little things you do every day." 

- Tom Gaddis

In This Episode:

• No one gets fit from working out for six hours…once. Once Tom learned THIS fundamental truth about building anything, he began to see REAL progress in his business AND life.
• Is motivation enough to make progress in life? Nope. For Tom and most other people, it takes setting THESE consistently so that you never stagnate and lose steam.
• Ever felt like a single decision would decide your fate forever? So has Tom, but realizing WHY a single decision doesn’t mean the end empowered Tom to push through fear and take those all-important first steps to pursue his passions.
• Rome wasn’t built in a day, and neither was it built alone. Investing time and money into THIS will, without fail, help your long term success.

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

• Website: https://tomgaddis.com/
• LinkedIn: linkedin.com/in/tomgaddis/
• Facebook: https://www.facebook.com/tomgbiz/
• Instagram: https://www.instagram.com/gaddistom/

With so many platforms and endless ideas, how do you go from imagining that business to seeing it soar? It’s so easy to overthink a strategy and get overwhelmed by the possibilities, but progress is closer than you think. In this new episode, Tom sits down with Liana Ling, the founder of Power Up Strategy, a marketing and advertising firm that helps B2B business owners expand their online presence and accelerate their client growth. Liana breaks down her eerily simple approach to finding the ideas that work, the KEY questions to ask yourself before you implement ANY idea, and Liana’s game-changing “Omni Channel Marketing” strategy that creates weeks of ROI from just 15 seconds a day.

“Where can you get leverage and what is the most likely place you’re gonna get clients? I make sure that I spend my time there every single day because consistency will ALWAYS win out over volume.”

- Liana Ling

In This Episode:

• Running low on ideas to bring to the table? By combining personal passion with THIS easy strategy, Liana now has more ideas than she knows what to do with everyday.
• When you hear the advice, “Focus on one thing,” tread carefully! If you want to build success that’s here to stay, then Liana’s “Omni Channel Marketing” is THE secret to creating an online presence from only 15 seconds a day.
• Want to plan your content for the next quarter? Of course! Ultimately, implementing your ideas comes down to asking only A COUPLE of key questions, then stop thinking and move forward from there.
• Once Liana learned this CRUCIAL fact from a top CEO, she now vets every idea through this quick but rigorous TEST to figure out if an idea is worth your time.

Resources

• Canva: https://www.canva.com
• Facebook Creator Studio: https://business.facebook.com/creatorstudio/home   
• Later: https://later.com
• Clubhouse: https://www.joinclubhouse.com 

Connect with Liana Ling

• Website: https://powerupstrategy.com/
• Instagram: https://www.instagram.com/theleadgenqueen/ 
• LinkedIn: https://www.linkedin.com/company/powerupstrategy/    
• Facebook: https://www.facebook.com/powerupstrategy/ 
• Twitter:https://twitter.com/powerupstrategy 

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

• Website: https://tomgaddis.com/
• LinkedIn: linkedin.com/in/tomgaddis/
• Facebook: https://www.facebook.com/tomgbiz/
• Instagram:

So, what’s the secret behind great copywriting? So many businesses would benefit IMMENSELY by implementing copy and email lists, but by listening to the “rules” of copywriting, the writing becomes dull and corporate. But, why does it have to be? In this new episode, Tom talks with Australia’s Best Copywriter—aka Daniel Throssell—who dismissed those old rules and found TREMENDOUS success just by writing like himself, not like another copywriter. They discuss HOW businesses could find FAST growth just by using an email list, how “writing like yourself” helped Daniel work with world-class marketers, and Daniel’s revolutionary “Parallel Welcome Email Sequence” that allows his READERS to control the flow and transforms a standard email sequence into something fun and unique.

“If you show your readers that you’re a person, they get to know you and love that. You want the people who trust you because they KNOW you.”  

- Daniel Throssell

In This Episode:

• In 2021, isn’t email dead by now? Not at all! If you’re thinking about starting that business, this is WHY you NEED to invest in copywriting skills AND a SUPERB email list. Compared to email, social media is crumbs.
• Let’s say that you’ve started an email list with 0 followers. Great! Now what? Understand the SUPER simple formula on how to get people hooked to emails, and you’ll wonder why you ever stressed about it. (Remember: Give people what they want, even if they don’t know about it yet.)
• Know the feeling of wanting to see next week’s episode, today? The same feeling applies with emails when the writer promises some ACTIONABLE info coming…later. Instead of leaving your readers high and dry, listen to how Daniel’s “Parallel Welcome Email Sequence” SKIPS over that anticipation and helps his readers feel listened to.
• New copywriters are told tips like “trim the fat” and “sound professional”. But, what if those don’t work for you? If you’re like Daniel, you’ll soon figure out that THIS fundamental truth about most people is WHY you need to incorporate WAY MORE of THIS into your writing.

Connect with Daniel Throssell:

Subscribe to his groundbreaking email list here:

https://persuasivepage.com/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

• Website: https://tomgaddis.com/
• LinkedIn: linkedin.com/in/tomgaddis/
• Facebook: https://www.facebook.com/tomgbiz/
• Instagram: https://www.instagram.com/gaddistom/