The Unshakable Company™ Podcast

In the first few episodes, I talked about what YOU want but what about what your clients want? Do they know what it is that you're selling? Are you marketing in a way that's compelling to your audience?

• What do you think Crest toothpaste is selling? You're probably answering that question with, toothpaste of course! But, they aren't selling toothpaste, they are selling fresh breath and a clean mouth!
• It's so easy to get this wrong in your marketing messaging by creating one-sided messaging. That means that you are talking about all you... but (#truthbomb) your audience doesn't care about you! The first thing they think about is, "What's in it for me?" What they are really buying is better versions of themselves!
• I explain the difference about features and benefits in detail. Features answer the question, "What is it?" and benefits answer the question, "What does it do?"

"If you want your dream clients to take action, you first have to get their attention!" -Kathryn Binkley #scaletoseven

• Sell what your clients want and give them what they need. I don't mean that to be manipulative... let's look at the Crest toothpaste for example. We need that tube of sodium fluoride to brush our teeth with but that's not what we want! We want fresh breath, clean and white teeth.

Let’s Connect

1. See all that Kathryn has to offer at kathrynbinkley.com
2. Connect more with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! 

We’d greatly appreciate a podcast rating and review so that we can reach more entrepreneurs like you!

• Search for the podcast in your podcast app (Scale to Seven®)
• Scroll down and click 5 stars
• Tap “Write a Review” & enter a brief review
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In the last episode, I talked about how to figure out what you want... but what about when you know what you want and feel like you have to ask for something in order to get it? Well, there are two things that I bet you're asking for in your business or you think you need to ask for that are holding you back!

• Are you waiting for permission to get what you want? I share a story about holding back from a massage that I needed because I felt guilty for allowing myself some self-care. This is something that so many of us struggle with in life and in business, and it's time to stop asking for permission for the things that we want!

"You don't need to ask for permission do to things differently." -Kathryn Binkley #scaletoseven

• The second thing you may feel you need to ask for in business is forgiveness! You don't need to ask for forgiveness for unintentionally offending someone on your email list. If they don't like something you've said, they can unsubscribe!

"You don't need to apologize for setting boundaries!" -Kathryn Binkley #scaletoseven

• Stop saying your sorry. Stop asking for forgiveness when you don't have to. Remember, you're the boss and YOU make the rules!

Let’s Connect

1. See all that Kathryn has to offer at kathrynbinkley.com
2. Connect more with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! 

We’d greatly appreciate a podcast rating and review so that we can reach more entrepreneurs like you!

• Search for the podcast in your podcast app (Scale to Seven®)
• Scroll down and click 5 stars
• Tap “Write a Review” & enter a brief review
• Press send

Do you really know what you want in life and business? Today, I am sharing five reasons why you need clarity around what you want!

1. You are more likely to get what you want when you actually know what you want!
2. You will make better decisions. When you know what you want, the decisions that you make are going to help you towards your goals.
3. You are going to save time, money, and energy!
4. It's going to narrow your focus.
5. It allows you to create a strategic plan.

• Now, how do figure out what it is that you actually want? Here are some questions that I've used with my clients to help them figure out what they want.
  • If you could do anything you wanted to do today, what would you do? Describe in great detail what your perfect day would look like.
  • What lights you up? What makes you happy?
  • What would you do if you knew you wouldn't fail?
  • What would you do with a billion dollars?
  • Make a list of things that you DON'T want! But wait, here is the trick. After you've made a list of things that you don't want, flip those around into a list of things that you do want.
  • Make a list of at least 30 things that you would spend money on.
  • Lastly, after making considering what you want, ask yourself this, "DO YOU REALLY WANT IT?"

Let’s Connect

1. See all that Kathryn has to offer at kathrynbinkley.com
2. Connect more with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! 

We’d greatly appreciate a podcast rating and review so that we can reach more entrepreneurs like you!

• Search for the podcast in your podcast app (Scale to Seven®)
• Scroll down and click 5 stars
• Tap “Write a Review” & enter a brief review
• Press send