Strategy for Creatives: Business Minus the Bullshit

Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell,  President of Kwedar & Co., a PR & marketing firm. She's here to demystify the world of PR and marketing for us. These two are like the yin and yang of business functions - different yet crucially connected. And who better to guide us through this maze than Lauren? Her insights on how marketing aids sales and PR bolsters management are invaluable.

We dive into the realm where PR and marketing meet. Ever wondered how to cozy up to Gen Z? Lauren shares her wisdom on that and more. Discover how to find your business niche and pitch to publications in a way that they can't resist. We even take a deep dive into the power of reputation in PR and marketing, and the many ways B2B enterprises can leverage PR for growth.

The second half of the episode is a gold mine! We discuss third-party endorsements and the incredible atmosphere they create for your marketing activities. Plus, Lauren also doles out actionable advice on a PR-focused task that can accelerate business growth. Whether you’re a business rookie or in the midst of change, don’t miss out on these strategies to authentically grow your brand.

Lauren is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop shop for strategic communications, we help entrepreneurs enjoy growing their businesses and feel confident in the direction they’re headed.

Lauren is also the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.

Visit www.kwedarco.com/book-consultation for a free consultation to see if Lauren can help your business scale and grow.

Episode Transcript

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      

Support the show

Part of the Boundless Audio Podcast Network

Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell,  President of Kwedar & Co., a PR & marketing firm. She's here to demystify the world of PR and marketing for us. These two are like the yin and yang of business functions - different yet crucially connected. And who better to guide us through this maze than Lauren? Her insights on how marketing aids sales and PR bolsters management are invaluable.

We dive into the realm where PR and marketing meet. Ever wondered how to cozy up to Gen Z? Lauren shares her wisdom on that and more. Discover how to find your business niche and pitch to publications in a way that they can't resist. We even take a deep dive into the power of reputation in PR and marketing, and the many ways B2B enterprises can leverage PR for growth.

The second half of the episode is a gold mine! We discuss third-party endorsements and the incredible atmosphere they create for your marketing activities. Plus, Lauren also doles out actionable advice on a PR-focused task that can accelerate business growth. Whether you’re a business rookie or in the midst of change, don’t miss out on these strategies to authentically grow your brand.

Lauren is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop shop for strategic communications, we help entrepreneurs enjoy growing their businesses and feel confident in the direction they’re headed.

Lauren is also the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.

Visit www.kwedarco.com/book-consultation for a free consultation to see if Lauren can help your business scale and grow.

Episode Transcript

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      

Support the show

Part of the Boundless Audio Podcast Network

What if you could harness the power of artificial intelligence to skyrocket your business and stay ahead of the curve in your industry? Today's episode offers a deep dive into the transformative impact of AI and emerging technologies on business operations and shares insights into how you can tap into these advancements. We unfold the dynamics of industry trends and discuss strategies to enhance your time management and marketing efforts and the promising capabilities of chatbots and exciting tools like ChatGPT, as well as social media scheduling tools that can automate tasks and magnify customer experiences.

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     

BetterHelp
Get 10% off your first month at betterhelp.com/strategy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network

What if you could harness the power of artificial intelligence to skyrocket your business and stay ahead of the curve in your industry? Today's episode offers a deep dive into the transformative impact of AI and emerging technologies on business operations and shares insights into how you can tap into these advancements. We unfold the dynamics of industry trends and discuss strategies to enhance your time management and marketing efforts and the promising capabilities of chatbots and exciting tools like ChatGPT, as well as social media scheduling tools that can automate tasks and magnify customer experiences.

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     

BetterHelp
Get 10% off your first month at betterhelp.com/strategy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network

Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership content, sales-centric content, and culture content, and how these four pillars interplay to create a transformative impact on your audience and brand.

I'm diving into the common mistakes you might be making in your content creation journey and offer concrete steps to help you steer clear of these pitfalls. We'll take you through the importance of a balanced mix in your content strategy and how it fuels business growth. Gain insight into how a well-thought-out content strategy can drive your brand forward and establish you as an industry expert.

Episode Transcript

BetterHelp
Get 10% off your first month at betterhelp.com/strategy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network

Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership content, sales-centric content, and culture content, and how these four pillars interplay to create a transformative impact on your audience and brand.

I'm diving into the common mistakes you might be making in your content creation journey and offer concrete steps to help you steer clear of these pitfalls. We'll take you through the importance of a balanced mix in your content strategy and how it fuels business growth. Gain insight into how a well-thought-out content strategy can drive your brand forward and establish you as an industry expert.

Episode Transcript

BetterHelp
Get 10% off your first month at betterhelp.com/strategy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network

Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with valuable tips to safeguard your mental health while achieving entrepreneurial growth.

Peel back the layers of your daily routine and let's implement systems that genuinely serve you. I'll share my journey of using Google Calendar and a trusty planner to manage appointments, reducing stress and enhancing productivity. Not only that, we'll dive into creating communication structures that add consistency to your business conversations. Brace yourself for a candid exploration of authenticity, trust, and the importance of self-care in the journey toward business success. Trust me, by the end, you'll be armed with the strategies needed to construct your boundaries and systems, leading to an efficiently run and profitable business. Tune in and let's navigate this path together.

BetterHelp
Get 10% off your first month at betterhelp.com/strategy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network

Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with valuable tips to safeguard your mental health while achieving entrepreneurial growth.

Peel back the layers of your daily routine and let's implement systems that genuinely serve you. I'll share my journey of using Google Calendar and a trusty planner to manage appointments, reducing stress and enhancing productivity. Not only that, we'll dive into creating communication structures that add consistency to your business conversations. Brace yourself for a candid exploration of authenticity, trust, and the importance of self-care in the journey toward business success. Trust me, by the end, you'll be armed with the strategies needed to construct your boundaries and systems, leading to an efficiently run and profitable business. Tune in and let's navigate this path together.

BetterHelp
Get 10% off your first month at betterhelp.com/strategy

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Part of the Boundless Audio Podcast Network

Are you struggling to create social media content that truly connects with your audience? Join me for a candid conversation with Mandy Emerson, founder of the Fierce Social Society and host of the Fierce Social Podcast, as we delve into the art of crafting powerful messaging that resonates with your target market and evokes emotion.

We also explore the different seasons of business and how to create content that serves your audience for maximum impact. Learn the importance of maintenance season, growth season, and sales season, and how to focus on getting your business in front of the most eyeballs during the growth season. Finally, we touch on the buyer's journey and how understanding your ideal customers' needs is key to creating content that truly connects.

Mandy is the Founder of the Fierce Social Society & host of the Fierce Social Podcast. Her mission is to teach female business owners how to use social media to grow their businesses using effective & efficient strategies. Mandy's proven framework has helped 300+ clients approach social media in a way that is specific to their business all while ditching the overwhelm & frustration!

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   

BetterHelp
Get 10% off your first month at betterhelp.com/strategy

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Part of the Boundless Audio Podcast Network

Are you struggling to create social media content that truly connects with your audience? Join me for a candid conversation with Mandy Emerson, founder of the Fierce Social Society and host of the Fierce Social Podcast, as we delve into the art of crafting powerful messaging that resonates with your target market and evokes emotion.

We also explore the different seasons of business and how to create content that serves your audience for maximum impact. Learn the importance of maintenance season, growth season, and sales season, and how to focus on getting your business in front of the most eyeballs during the growth season. Finally, we touch on the buyer's journey and how understanding your ideal customers' needs is key to creating content that truly connects.

Mandy is the Founder of the Fierce Social Society & host of the Fierce Social Podcast. Her mission is to teach female business owners how to use social media to grow their businesses using effective & efficient strategies. Mandy's proven framework has helped 300+ clients approach social media in a way that is specific to their business all while ditching the overwhelm & frustration!

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   

BetterHelp
Get 10% off your first month at betterhelp.com/strategy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network