Strategy for Creatives: Business Minus the Bullshit

Your business' financials tell a much bigger story than you probably realize. But you have to make sure you're capturing the correct data first. Figuring out what we should be measuring in our business (because it's more than just income and expenses) can help us find out which of our services has the most significant profit margin, how much we're really earning, and so much more. In this episode, I'm chatting with Profit Advisor Heather Zeitzwolfe about all the things that matter when it comes to money in our business.

Heather is a CPA, Profit Advisor, and Money Coach that helps female entrepreneurs achieve their financial goals in their business and personal life. She describes herself as down to earth, non-judgemental, and actually enjoys all this number stuff so you don’t have to. Heather is analytical and creative; she’s a bundle of positive energy, far from the “boring” accountant stereotype. Heather has a strong passion for veganism, standing up for civil rights, and saving the environment. Her guilty pleasures include binge-watching RuPaul’s Drag Race and scarfing down salted caramel cashew ice cream. When she’s not glued to her computer, she loves creating delicious food, hanging out with her hubby, cuddling her three cats, and serving as an officer for her Toastmasters’ club. 

Learn more about Heather and tackle your money mindset head-on with this FREE workbook: Shift Your Mindset to Achieve More Financial Abundance in Your Business. > https://www.getthebalancerightpodcast.com/mindset

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     

Support the show

Part of the Boundless Audio Podcast Network

Your business' financials tell a much bigger story than you probably realize. But you have to make sure you're capturing the correct data first. Figuring out what we should be measuring in our business (because it's more than just income and expenses) can help us find out which of our services has the most significant profit margin, how much we're really earning, and so much more. In this episode, I'm chatting with Profit Advisor Heather Zeitzwolfe about all the things that matter when it comes to money in our business.

Heather is a CPA, Profit Advisor, and Money Coach that helps female entrepreneurs achieve their financial goals in their business and personal life. She describes herself as down to earth, non-judgemental, and actually enjoys all this number stuff so you don’t have to. Heather is analytical and creative; she’s a bundle of positive energy, far from the “boring” accountant stereotype. Heather has a strong passion for veganism, standing up for civil rights, and saving the environment. Her guilty pleasures include binge-watching RuPaul’s Drag Race and scarfing down salted caramel cashew ice cream. When she’s not glued to her computer, she loves creating delicious food, hanging out with her hubby, cuddling her three cats, and serving as an officer for her Toastmasters’ club. 

Learn more about Heather and tackle your money mindset head-on with this FREE workbook: Shift Your Mindset to Achieve More Financial Abundance in Your Business. > https://www.getthebalancerightpodcast.com/mindset

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     

Support the show

Part of the Boundless Audio Podcast Network

One of the tenets of my own business is that you should find your people and create genuine connections. I'm a big believer in community building (that's why I have the Strategy for Creatives Facebook group!). Much of our business's success relies on who we know and the community we have around us. In this episode, I'm chatting with Inbal Claudio, founder of Like Minded Collective, on her journey building a social media platform to foster community among women business owners and what it was like to create in tech.

Inbal was born in Israel, and aside from a 4-year stint in North Carolina has spent the majority of her life in Southern California where she currently lives with her husband and 2 little daughters. As a candle maker turned tech founder, her passion for networking with women entrepreneurs led her to create Like Minded Collective, a social media platform for dreamers, creators, and female founders. Her mission is to make sure every single female founder, no matter what stage of business they’re in, knows how incredible they are! 

Join Like Minded Collective for free here > https://www.likemindedcollective.com/

 Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     

BetterHelp
Get 10% off your first month at betterhelp.com/strategy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network

One of the tenets of my own business is that you should find your people and create genuine connections. I'm a big believer in community building (that's why I have the Strategy for Creatives Facebook group!). Much of our business's success relies on who we know and the community we have around us. In this episode, I'm chatting with Inbal Claudio, founder of Like Minded Collective, on her journey building a social media platform to foster community among women business owners and what it was like to create in tech.

Inbal was born in Israel, and aside from a 4-year stint in North Carolina has spent the majority of her life in Southern California where she currently lives with her husband and 2 little daughters. As a candle maker turned tech founder, her passion for networking with women entrepreneurs led her to create Like Minded Collective, a social media platform for dreamers, creators, and female founders. Her mission is to make sure every single female founder, no matter what stage of business they’re in, knows how incredible they are! 

Join Like Minded Collective for free here > https://www.likemindedcollective.com/

 Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     

BetterHelp
Get 10% off your first month at betterhelp.com/strategy

Support the show

Part of the Boundless Audio Podcast Network

If you've been a listener for a while then you already know I have a love-hate relationship when it comes to showing up on video. The idea of dancing in a Reel or creating a video podcast just seems like SO MUCH WORK! But...I also know that video isn't going anywhere and that it should be an integral part of a successful business marketing strategy. In this episode, I'm chatting with India Brown, a video marketing specialist, about all the reasons why video matters when it comes to up-leveling your marketing game. 

 As a Video Marketing Strategist, India partners with visionary entrepreneurs to create authentic video content to show up as an authority in their niche and grow their business. Being a busy entrepreneur, her mission is to make video quick, simple, and impactful.

Download India's free guide: "23 Ways You Can Use Video Marketing to Get More Clients" here >  http://offers.indiabrown.co/23ways

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    

BetterHelp
Get 10% off your first month at betterhelp.com/strategy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network

If you've been a listener for a while then you already know I have a love-hate relationship when it comes to showing up on video. The idea of dancing in a Reel or creating a video podcast just seems like SO MUCH WORK! But...I also know that video isn't going anywhere and that it should be an integral part of a successful business marketing strategy. In this episode, I'm chatting with India Brown, a video marketing specialist, about all the reasons why video matters when it comes to up-leveling your marketing game. 

 As a Video Marketing Strategist, India partners with visionary entrepreneurs to create authentic video content to show up as an authority in their niche and grow their business. Being a busy entrepreneur, her mission is to make video quick, simple, and impactful.

Download India's free guide: "23 Ways You Can Use Video Marketing to Get More Clients" here >  http://offers.indiabrown.co/23ways

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    

BetterHelp
Get 10% off your first month at betterhelp.com/strategy

Support the show

Part of the Boundless Audio Podcast Network

Branding is so much more than a nice logo and a pretty typeface. Your brand encompasses everything your business stands for and how it shows up in the industry you're a part of. In this episode, I'm talking with  Tristan Thibodeau - “The Rebel Brand Strategist”, to learn more about what differentiates a brand from others and how to create a brand that stands with a purpose.

Tristan Thibodeau is the Founder of Wild Womn Haus where she and her team provide brand strategy and design services for entrepreneurs who identify as “industry rebels.” The people Tristan and her team work with aren’t afraid to operate outside the lines of tradition, but also recognize that there is a difference between creating noise, and creating real change.

Take the "Built to Scale Assessment” - a free tool to identify the aspect of your brand that you need to focus on the most in order to increase your influence, differentiate yourself, and reach your target audience.

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   

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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network

Branding is so much more than a nice logo and a pretty typeface. Your brand encompasses everything your business stands for and how it shows up in the industry you're a part of. In this episode, I'm talking with  Tristan Thibodeau - “The Rebel Brand Strategist”, to learn more about what differentiates a brand from others and how to create a brand that stands with a purpose.

Tristan Thibodeau is the Founder of Wild Womn Haus where she and her team provide brand strategy and design services for entrepreneurs who identify as “industry rebels.” The people Tristan and her team work with aren’t afraid to operate outside the lines of tradition, but also recognize that there is a difference between creating noise, and creating real change.

Take the "Built to Scale Assessment” - a free tool to identify the aspect of your brand that you need to focus on the most in order to increase your influence, differentiate yourself, and reach your target audience.

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Part of the Boundless Audio Podcast Network

When it comes to going full-time in your business, one of the scariest things (at least in the US) can be figuring out where to get health insurance. Because healthcare (for now, at least) is tied to employment, going full-time in business means navigating the often hard-to-understand world of insurance - or even forgoing it entirely and hoping for the best. In this episode, I'm talking to Dr. Noor of Noor healthcare about navigating the world of health insurance as an entrepreneur. 

Dr. Noor is a Bangladeshi-American medical doctor turned health insurance expert from NYC determined to turn the health insurance industry on its head. She has done this by redesigning the customer experience journey when it comes to purchasing health insurance.  She currently runs her own health insurance consulting practice out of Tampa, Florida offering strategy to entrepreneurs all over the nation. 

Dr. Noor offers all her consultations at no charge. She uses her clinical education and training from Bangladesh, experience in studying healthcare systems globally, and years of public health practice to offer services that place the consumer at the core.

Download Dr. Noor's Health Insurance Guide here or schedule a FREE 15-minute consultation here.

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.by-sasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  

 

Support the show

Part of the Boundless Audio Podcast Network

When it comes to going full-time in your business, one of the scariest things (at least in the US) can be figuring out where to get health insurance. Because healthcare (for now, at least) is tied to employment, going full-time in business means navigating the often hard-to-understand world of insurance - or even forgoing it entirely and hoping for the best. In this episode, I'm talking to Dr. Noor of Noor healthcare about navigating the world of health insurance as an entrepreneur. 

Dr. Noor is a Bangladeshi-American medical doctor turned health insurance expert from NYC determined to turn the health insurance industry on its head. She has done this by redesigning the customer experience journey when it comes to purchasing health insurance.  She currently runs her own health insurance consulting practice out of Tampa, Florida offering strategy to entrepreneurs all over the nation. 

Dr. Noor offers all her consultations at no charge. She uses her clinical education and training from Bangladesh, experience in studying healthcare systems globally, and years of public health practice to offer services that place the consumer at the core.

Download Dr. Noor's Health Insurance Guide here or schedule a FREE 15-minute consultation here.

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.by-sasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  

 

Support the show

Part of the Boundless Audio Podcast Network