Strategy for Creatives: Business Minus the Bullshit

Did you know that there's a difference between a copywriter and a copy editor? In this episode, I had a conversation with Jasmine "Jae Herman", a strategic brand and marketing consultant and a copy editor with over 20 years of digital marketing experience. We talked about the difference between a copywriter and a copy editor and how a copy editor can add value to your business.

Jasmine "Jae" Hermann has helped hundreds of small businesses, authors, entertainers, and nonprofit organizations create engaging content in blogs, marketing campaigns, books, and podcasts. She is passionate about environmental sustainability and helping creative professionals share engaging (and grammatically sound) content. Jae is proud of her work with B is for Black Brilliance, Ford Foundation, and PBS Kids and features in Block (formerly Square), Forbes, and Fast Company. When she's not working, you can find Jae watching sci-fi action movies, playing Scrabble™ with her boo, or solving NYT Wordle puzzles.

Visit Jae's website at  www.bosscopyediting.com and learn more about the difference between copywriters and editors in her blog post "How to Differentiate Between Copywriters, Content Writers, & Copy Editors". 

Get her FREE writing hacks guide: Top 10 Writing Hacks Editors Wish You Knew (But Won't Tell You) here.

Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelrator

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    

BetterHelp
Get 10% off your first month at betterhelp.com/strategy

Support the show

Part of the Boundless Audio Podcast Network

Did you know that there's a difference between a copywriter and a copy editor? In this episode, I had a conversation with Jasmine "Jae Herman", a strategic brand and marketing consultant and a copy editor with over 20 years of digital marketing experience. We talked about the difference between a copywriter and a copy editor and how a copy editor can add value to your business.

Jasmine "Jae" Hermann has helped hundreds of small businesses, authors, entertainers, and nonprofit organizations create engaging content in blogs, marketing campaigns, books, and podcasts. She is passionate about environmental sustainability and helping creative professionals share engaging (and grammatically sound) content. Jae is proud of her work with B is for Black Brilliance, Ford Foundation, and PBS Kids and features in Block (formerly Square), Forbes, and Fast Company. When she's not working, you can find Jae watching sci-fi action movies, playing Scrabble™ with her boo, or solving NYT Wordle puzzles.

Visit Jae's website at  www.bosscopyediting.com and learn more about the difference between copywriters and editors in her blog post "How to Differentiate Between Copywriters, Content Writers, & Copy Editors". 

Get her FREE writing hacks guide: Top 10 Writing Hacks Editors Wish You Knew (But Won't Tell You) here.

Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelrator

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    

BetterHelp
Get 10% off your first month at betterhelp.com/strategy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network

The way that you onboard clients into your business can dramatically change how they experience working with you. In this episode, I'm exploring the critical topic of client onboarding and how it can make or break your business. I delve into the key elements of effective client onboarding, including understanding client needs and goals, clear communication and expectations, timely delivery of services, setting up feedback loops, and building strong relationships and trust. I also discuss how to create a seamless onboarding process by mapping the client journey, developing onboarding materials and tools, leveraging technology, training and empowering staff, and measuring success. And I'm even dishing out best practices for ensuring client satisfaction and retention. After listening to this episode, you'll have actionable insights to improve your client onboarding process and ensure that your clients have a positive experience that keeps them coming back for more.

Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelrator

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     

BetterHelp
Get 10% off your first month at betterhelp.com/strategy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network

The way that you onboard clients into your business can dramatically change how they experience working with you. In this episode, I'm exploring the critical topic of client onboarding and how it can make or break your business. I delve into the key elements of effective client onboarding, including understanding client needs and goals, clear communication and expectations, timely delivery of services, setting up feedback loops, and building strong relationships and trust. I also discuss how to create a seamless onboarding process by mapping the client journey, developing onboarding materials and tools, leveraging technology, training and empowering staff, and measuring success. And I'm even dishing out best practices for ensuring client satisfaction and retention. After listening to this episode, you'll have actionable insights to improve your client onboarding process and ensure that your clients have a positive experience that keeps them coming back for more.

Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelrator

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     

BetterHelp
Get 10% off your first month at betterhelp.com/strategy

Support the show

Part of the Boundless Audio Podcast Network

It's been a goal of mine to grow the Strategy for Creatives Facebook group for the past two years. Facebook groups can be a powerful tool for connecting with like-minded people and turning them into clients. 

To help me explore this topic further, I invited Kim Dang, the founder, and CEO of Group Convert software, to share her expertise on how to collect emails from Facebook groups and monetize them effectively. Kim shared tips for turning dead groups into thriving ones and how to convert potential clients by going live for an hour a day and giving value that conditions group members into ready-to-buy clients.

Learn more about Kim at groupconvertignite.com/price

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  

BetterHelp
Get 10% off your first month at betterhelp.com/strategy

Support the show

Part of the Boundless Audio Podcast Network

It's been a goal of mine to grow the Strategy for Creatives Facebook group for the past two years. Facebook groups can be a powerful tool for connecting with like-minded people and turning them into clients. 

To help me explore this topic further, I invited Kim Dang, the founder, and CEO of Group Convert software, to share her expertise on how to collect emails from Facebook groups and monetize them effectively. Kim shared tips for turning dead groups into thriving ones and how to convert potential clients by going live for an hour a day and giving value that conditions group members into ready-to-buy clients.

Learn more about Kim at groupconvertignite.com/price

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  

BetterHelp
Get 10% off your first month at betterhelp.com/strategy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network

In this episode I'm chatting with Dorothy Kolb, an operations and finance executive that made the transition from corporate life to running her business full-time. We know that making that leap can be scary! Dorothy talks about how she became an entrepreneur due to necessity when she was laid off and wanted to spend more time with her children. We're talking everything from how to figure out how much you should have in the bank to the importance of educating oneself, seeking legal advice, and joining communities and courses to gain more knowledge and confidence.

Dorothy, CPA, SHRM-SCP, is an operations and finance executive with over 20 years experience in the sports, media and creative agency spaces including production, operations, and finance roles at CBS Sports, FOX Sports, NBC, Scripps Networks and CBS Radio as well as a foundational accounting start with Deloitte in NYC.

Dorothy is a proud member of the National Association of Women Business Owners, The Upside, Dreamers & Doers®, the Society of Human Resource Management and a Founding Founder of the Female Founder Collective’s 10th House.  She is a mentor with the NASDAQ Mentor Makers program offering mentorship to entrepreneurs on the topics of business modeling, M&A, pricing, budgeting and cash flows.

Knowing your numbers and owning your financials are so important. Learn more about Dorothy's course at https://www.dkeast.com/courses

BetterHelp
Get 10% off your first month at betterhelp.com/strategy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Part of the Boundless Audio Podcast Network

In this episode I'm chatting with Dorothy Kolb, an operations and finance executive that made the transition from corporate life to running her business full-time. We know that making that leap can be scary! Dorothy talks about how she became an entrepreneur due to necessity when she was laid off and wanted to spend more time with her children. We're talking everything from how to figure out how much you should have in the bank to the importance of educating oneself, seeking legal advice, and joining communities and courses to gain more knowledge and confidence.

Dorothy, CPA, SHRM-SCP, is an operations and finance executive with over 20 years experience in the sports, media and creative agency spaces including production, operations, and finance roles at CBS Sports, FOX Sports, NBC, Scripps Networks and CBS Radio as well as a foundational accounting start with Deloitte in NYC.

Dorothy is a proud member of the National Association of Women Business Owners, The Upside, Dreamers & Doers®, the Society of Human Resource Management and a Founding Founder of the Female Founder Collective’s 10th House.  She is a mentor with the NASDAQ Mentor Makers program offering mentorship to entrepreneurs on the topics of business modeling, M&A, pricing, budgeting and cash flows.

Knowing your numbers and owning your financials are so important. Learn more about Dorothy's course at https://www.dkeast.com/courses

BetterHelp
Get 10% off your first month at betterhelp.com/strategy

Support the show

Part of the Boundless Audio Podcast Network

Do you want to build a successful business that aligns with your mindset and values? It can be hard to reconcile what we hold close to our hearts with that bottom line in business. In this episode, I'm talking with Courtney Lorenz, the founder of Northern Michigan's first kombucha tea brewery, about how she built an intentional business aligned with her mindset and values.  

As a certified Culinarian, Reiki Master, certified meditation facilitator, and NASM nutritionist, Courtney provides valuable insights into how to build a business that aligns with your values and mindset. She discusses the unique nutritional needs of each individual body and how that plays a role in building a successful wellness business.

Courtney is a lifelong food and beverage entrepreneur who creates value in the health and wellness industry. Her background in nutrition and culinary arts fosters wellness within the community through education, agronomy, and functional nutrition. Courtney has supported multiple businesses through their growth phases and enjoys supporting her business through its own growth. Courtney is a Certified Culinarian through the American Culinary Federation, Reiki Master, a certified meditation facilitator, and NASM nutritionist. She has been published in Forbes, received three 40 Under 40 awards, and is Great Lakes Culinary Institute's Alumni of the Year 2019. Courtney holds multiple businesses with her most current holding a top 3 nomination for Small Business of the Year in Traverse City, Michigan.

Learn more about  Cultured Kombucha Co. at www.drinkcultured.com

Support the show

Part of the Boundless Audio Podcast Network

Do you want to build a successful business that aligns with your mindset and values? It can be hard to reconcile what we hold close to our hearts with that bottom line in business. In this episode, I'm talking with Courtney Lorenz, the founder of Northern Michigan's first kombucha tea brewery, about how she built an intentional business aligned with her mindset and values.  

As a certified Culinarian, Reiki Master, certified meditation facilitator, and NASM nutritionist, Courtney provides valuable insights into how to build a business that aligns with your values and mindset. She discusses the unique nutritional needs of each individual body and how that plays a role in building a successful wellness business.

Courtney is a lifelong food and beverage entrepreneur who creates value in the health and wellness industry. Her background in nutrition and culinary arts fosters wellness within the community through education, agronomy, and functional nutrition. Courtney has supported multiple businesses through their growth phases and enjoys supporting her business through its own growth. Courtney is a Certified Culinarian through the American Culinary Federation, Reiki Master, a certified meditation facilitator, and NASM nutritionist. She has been published in Forbes, received three 40 Under 40 awards, and is Great Lakes Culinary Institute's Alumni of the Year 2019. Courtney holds multiple businesses with her most current holding a top 3 nomination for Small Business of the Year in Traverse City, Michigan.

Learn more about  Cultured Kombucha Co. at www.drinkcultured.com

Support the show

Part of the Boundless Audio Podcast Network