Women in Influencer Marketing
by Women in Influencer MarketingWe are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com. Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
Copyright: Women in Influencer Marketing
Episodes
How AI Can Scale Your Business
51m · PublishedToday we’re speaking with Dawn Andrews of Free Range Thinking.
We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company
Timestamps:
00:00 Navigating Layoffs and Career Transitions
00:34 Welcome to the Women Influencer Marketing Podcast
01:11 Exploring AI in Business and Personal Growth
03:05 Introducing Dawn Andrews: A Trailblazer in Business Strategy
03:53 Deep Dive into AI: Transforming Business and Personal Efficiency
04:50 Upcoming Events and Community Engagements
09:49 Dawn Andrews on Entrepreneurship and AI Integration
14:39 AI as a Game Changer in Business Operations
20:57 Personalizing AI for Business Growth
23:49 AI's Role in Enhancing Team Productivity
25:06 Harnessing AI for Content Creation and Improvement
26:22 Navigating the Nuances of Tone with AI
28:27 Introducing Kavya: A Game-Changer for Contract Review
30:02 Exploring the Wide World of AI Tools for Business
32:25 Making AI Work for You: Practical Business Applications
36:40 AI in Decision Making: Guidance vs. Autonomy
38:23 Demystifying AI: Addressing Common Concerns and Future Prospects
45:10 Personalizing AI: From Business Strategy to Home Organization
48:08 Connecting and Learning More About AI Applications
WIIM Presents Best in Influencer Tech:
https://iamwiim.com/tech/
Tools mentioned in this episode:
https://chatgpt.com/
https://openart.ai/
https://claude.ai/
https://manychat.com/
https://zapier.com/
Dawn Andrews Free Resource:
https://dawnandrews.com/aistrategyframework
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/supportIs SAG-AFTRA the Answer?
1h 2m · PublishedToday we’re speaking with Shaine Griffin of SAG-AFTRA.
Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs.
Connect with her:
Timestamps:
00:00 Navigating Work Opportunities and Flexibility
00:36 Welcome Back to the Pod: Addressing Industry Challenges
02:13 Advocacy and Support for the Influencer Community
04:15 Exploring the Influencer Agreement with SAG-AFTRA
14:44 The Benefits of Joining SAG-AFTRA for Creators
21:04 Understanding Union Contracts and Creator Rights
26:00 Empowering Creators: The Influencer Agreement Explained
31:22 Building a Sustainable Future for Creators
33:42 Navigating Influencer Agreements and Community Feedback
34:05 Challenges and Solutions in Influencer Collaborations
35:57 Educational Initiatives for Creators and Influencers
37:26 Introducing Caveat: An AI-Powered Contracting Platform
38:56 The Predatory Nature of the Entertainment Industry
40:23 Empowering Creators Through Education and Union Membership
40:44 Understanding SAG-AFTRA's Role and Benefits for Creators
43:01 Navigating Union Membership and Talent Management
49:27 Demystifying the Transition to Union Membership for Creators
56:25 Resources and Support for Navigating the Creator Economy
01:01:07 Closing Thoughts and Encouragement for Engagement
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/supportGuilty?
15m · PublishedThis episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices.
Timestamps:
00:00 The Struggle with Late Payments in the Creator Economy
00:37 Introducing Women in Influencer Marketing (WIIM)
01:35 A Deep Dive into the Captivate Payment Controversy
11:13 The Power of Speaking Up and Advocacy
14:25 Closing Thoughts and Next Steps
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/supportSensitive Topic
17m · PublishedIn this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone mistakenly brought up her expected due date, unaware she had miscarried. This episode also highlights resources and communities like Women in Influencer Marketing (WIIM), encouraging open discussions about often-stigmatized issues. The host aims to foster a supportive environment where women can share and learn from each other's experiences.
Timestamps:
00:00 The Unexpected Journey of Pregnancy
00:39 Welcome to the Solo Episode & Sponsor Shoutout
02:12 The Emotional Rollercoaster of Fertility Treatments
03:45 Navigating Work Commitments While Pregnant
05:24 The Awkwardness of Pregnancy Assumptions
08:23 A PSA on Sensitivity Around Pregnancy
11:18 Exploring the Benefits of Caveat for Contracting
12:53 Sharing Personal Stories for Community Support
16:06 Closing Thoughts and Invitation to Join the Conversation
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/supportWhen Work is a Challenge
35m · PublishedToday we’re speaking with Samantha Boulos of Viral Nation.
With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals.
In my role, I manage the execution and quality of creative campaigns for global brands across various verticals. I oversee a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion.
Connect with her:
Instagram: https://www.instagram.com/samboulos/
Timestamps:
00:00 Unlocking Agency Success: The Power of White Glove Service
00:30 Welcome Back to the WIM Podcast: A Candid Conversation
01:02 Engaging with the Community: Listener Feedback and YouTube Growth
02:30 Introducing Samantha Boulos: A Deep Dive into Influencer Marketing
05:26 The Journey to Influencer Marketing: Samantha's Story
07:42 Viral Nation Insights: Behind the Scenes of a Leading Marketing Agency
09:19 Navigating the Job Market: Strategies for Success
10:00 Dealing with Layoffs: A Personal and Professional Perspective
14:52 Toxic Work Environments: Strategies for Survival
19:29 Client Management Mastery: Building Strong Relationships
31:35 Advocating for Women in the Workplace: Empowerment and Equality
34:06 Connecting with Samantha Boulos: Reach Out and Engage
35:17 Wrapping Up: A Look Forward and How to Get Involved
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/supportAI is a Game Changer (so why aren't we using it)?
1h 17m · PublishedToday we’re speaking with Steph Martin.
Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names.
Timestamps:
00:32: Introduction to the desire for more personal episodes and deeper conversations on timely topics.
01:42: Expressing uncertainty about listener interest in non-influencer marketing content.
06:14: Brief overview of the upcoming interview topics and discussion points.
07:04: Mention of various topics covered in the interview, including brand marketing, empowerment, and negotiation tactics.
24:51: Discussion on starting a brand marketing program from the ground up.
25:05: Reflecting on major takeaways and strategies for future implementations.
29:39: Importance of conveying brand messaging and mission to influencers for taboo topics.
31:11: Emphasizing the significance of storytelling and authenticity in brand strategies.
38:02: Advice on improving negotiation tactics for influencers and managers.
39:18: Highlighting the importance of authentic storytelling and avoiding scripted content for brand partnerships.
45:05: Encouraging open communication and goal alignment in partnerships.
55:23: Stressing the empowerment of managers in having open conversations.
56:39: Importance of active listening and mindful communication in navigating challenges.
59:15: Transitioning communication styles to facilitate better understanding and collaboration.
1:05:41: Benefits of automation tools for writing briefs and customer personas.
1:06:38: Use of tools for research, competitor analysis, and product launches.
1:16:24: Encouragement to follow up with experts for further insights and opportunities.
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/supportInfluencer Pricing
53m · PublishedToday we’re speaking with Jeanette Okwu of Beyondinfluence.
As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a strong track record of delivering impactful results and increasing brand awareness, engagement, and conversion. I am also at the forefront of marketing and organizational framework implementation of AI in B2B and B2C businesses.
Additionally, I service as a board member, advisor, mentor, lecturer, and speaker for various organizations and initiatives. I am passionate about driving digital transformation, leveraging emerging technologies, and empowering diverse and creative talent. My mission is to help brands and creators connect and collaborate at scale, and to shape the future of digital marketing and social media.
Connect with her:
Instagram: https://www.linkedin.com/in/jeanetteokwu
Timestamps
[00:00:30] Authenticity in makeup culture.
[00:06:07] Influencer marketing career journey.
[00:09:17] Former rhythmic gymnast discusses sports.
[00:14:41] A unique industry perspective.
[00:18:01] Pricing discrepancies in the industry.
[00:21:58] Influencer marketing ethics and pricing.
[00:26:14] Negotiating influencer collaborations.
[00:29:23] Pricing practices in influencer marketing.
[00:32:34] Influencer marketing strategies.
[00:36:56] International influencer marketing insights.
[00:41:08] Affiliate marketing trends.
[00:43:47] Creator marketplaces and personal storefronts.
[00:47:57] User experience in sales.
[00:52:11] Empowering women in advertising.
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/supportPitching Partnerships
59m · PublishedToday we’re speaking with Nicole Kasper of Odyssey Entertainment Group.
Odyssey Entertainment Group, a women-led Influencer and Artist management company in Nashville, TN, was co-founded by Nicole Kasper and Paige Kosinski in February 2021. The company has grown rapidly, now comprising nine full-time team members and managing 53 exclusive talents. With a focus on innovation and excellence, Odyssey has successfully executed over 2000 campaigns since its inception.
Nicole Kasper, as a co-founder and the Head of Management, brings a wealth of experience from the music and entertainment industry. Graduating from UCLA in 2014, her career has spanned various sectors including A&R, booking, and management, with roles at Universal Music Group, Live Nation, Clear Channel Radio, Creative Artists Agency, Big Machine Label Group, and Warehouse West Entertainment.
Prior to Odyssey, Kasper was the Creative Director at Warehouse West Entertainment in Nashville, where she provided comprehensive support to artists for music release, recording, and promotion, as well as fan base growth. Her expertise was instrumental in guiding artists in aspects ranging from management selection to brand strategy and tour booking. Kasper's past clients include renowned names such as Cheap Trick, Jennifer Nettles, Alana Springsteen, Delta Rae, and Hank Williams Jr.
Currently, Odyssey Entertainment Group’s roster boasts an impressive social media footprint, with over 50 million followers across platforms.
Connect with her:
Instagram: https://www.instagram.com/nicolekasper4
Timestamps
[00:02:01] TikTok legislation passed.
[00:07:41-00:07:52] Nashville's popularity rise.
[00:08:05] Nashville's appeal and growth.
[00:13:32-00:13:43] Nashville internship experience.
[00:15:07] Music industry careers.
[00:21:46-00:21:57] Social media's impact on music.
[00:23:53-00:24:04] Creator economy opportunities.
[00:28:37-00:28:48] Workplace Mental Health Focus
[00:32:17-00:33:24] Managing Mental Health.
[00:33:24] Business partner dynamics.
[00:39:52-00:40:02] Remote work challenges.
[00:42:12-00:42:22] Music industry expansion debate.
[00:44:54] Talent scouting process.
[00:48:12-00:48:23] Pitching success strategies.
[00:51:38-00:51:48] Building a creator's business.
[00:54:09] Social media platform instability.
[00:57:37] TikTok's potential disappearance.
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/supportStart Ups & Influencers
47m · PublishedToday we’re speaking with Lauren Roth.
Based in NYC, Lauren began her career in customer experience at Rent the Runway. After realizing she wanted to shift her focus towards Marketing, particularly within the Influencer Marketing and Community Engagement space. For over 6 years, Lauren has worked in-house with brands like Otherland & United Sodas. Working as a one-woman team, she has built & scaled Influencer & UGC Content Creator Programs, engaged via social as the brand voice, and teamed up on some fun influencer and co-branded activations.
Timestamps
[00:02:49-00:02:59] Influencer Marketing Insights.
[00:07:43-00:07:54] Influencer product impact.
[00:11:39-00:11:49] UGC content strategies.
[00:13:30] Defining UGC Content.
[00:17:27-00:17:37] Hosting Influencer Events
[00:20:07] Influencer marketing strategies.
[00:27:03-00:27:23] Affiliate program fairness.
[00:31:07-00:31:17] AI contract assistance.
[00:33:06] Animal Haven volunteer experience.
[00:36:55] Urban gardening exploration.
[00:40:14] True crime podcasts.
[00:44:45] Floral arranging event.
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/supportWhen Life is Life-ing
29m · PublishedIn this emotional solo episode of the Women in Influencer Marketing Podcast, host Jessy Grossman opens up about a difficult personal experience, hinting at a strained relationship with her family. She shares her vulnerability and struggles, expressing her fears and uncertainties about recording this episode. Despite the challenges, Jessy remains authentic and transparent with her audience, emphasizing the importance of being real. Tune in to hear Jessy's heartfelt reflections on the complexities of life and the importance of women supporting each other in the influencer marketing industry.
Timestamps
[00:01:21] Life's Complicated Last Few Months.
[00:06:12] Fertility treatments and experiences.
[00:10:38] Pregnancy and miscarriage experience.
[00:13:28] Fertility journey roller coaster.
[00:19:53] Family estrangement and tragedy.
[00:22:24] Grieving the loss of mother.
[00:28:05] Infertility and suicide stigma.
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/supportWomen in Influencer Marketing has 240 episodes in total of non- explicit content. Total playtime is 193:20:25. The language of the podcast is English. This podcast has been added on November 23rd 2022. It might contain more episodes than the ones shown here. It was last updated on May 9th, 2024 15:41.