Women in Influencer Marketing

During this week's episode, Jessy shares 9 little known facts about herself from fun-facts to personal shares. Connect with her: http://www.instagram.com/jessygrossmanhttp://www.tiktok.com/@iamwiim Want to join WIIM? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim

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Today we’re speaking with Samantha Merkin of FCB CHICAGO, Molly Tracy of VRAI DIGITAL, Aana Leech of Light Tricks, and Corinne Travis & Julian Greene of Flagship Connect with them: Samantha Merkin https://www.instagram.com/samantha.merkin/ Molly Tracy https://www.instagram.com/vraidigital/ Corinne Travis https://www.instagram.com/corinne.travis Julian Greene https://www.instagram.com/juliangreene Aana Leech https://www.instagram.com/ligthtricks In this episode of the WIIM Podcast, Here’s a view from the Chicago Live event as we discuss the current trend of scripted and heavily curated content in influencer marketing. questioning the effectiveness of the traditional face-to-face approach and exploring alternative ways to create engaging and authentic stories. We also give an update on recent events and interviews, emphasizing their commitment to providing valuable insights on influencer marketing and women in business. Tune in to hear their refreshing take on breaking free from the scripted narrative. Timestamps: [00:22] Breaking free from scripted content. [04:07] Personal branding and thought leadership. [09:32] Lollapalooza and professional memories. [11:08] F**K, Kill and Marry [15:18] Setting boundaries and being present. [19:29] Embracing imperfection and taking action. [21:21] The creator economy opportunities. [27:07] Combining Flat Fee with Affiliate. [29:30] Creator economy and starting out. [33:36] Test and learn period. [35:19] Influencers' valuable feedback. [40:32] KPIs in influencer marketing. [43:43] Influencers as OG influencers. [46:11] Influencer marketing as a strategy. [49:05] Influencers and product recommendations. [54:38] Lack of innovation for creators. [57:11] Brand pressure on returns. [59:11] Curated gift guides and consumer behavior. [01:04:24] Getting paid as creators. [01:08:04] Knowing your strengths as a creator. [01:10:16] Community-led commerce and trust. [01:14:09] Curated vs. Scale in Influencer Marketing. [01:17:36] Focusing on long-term brand relationships. [01:23:34] Killer YouTube commercials. [01:24:30] Validation of creators as businesses. Want to join WIIM's Collective? https://www.iamwiim.com/join Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: https://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today, we’re speaking with Lindsay Calabrese of The Arena Group.

Connect with her:

https://www.instagram.com/LindzeeeLee

https://www.linkedin.com/in/lindsaycalabrese/

Lindsay is a seasoned influencer marketing professional with a decade of experience in the field. They have successfully led award-winning influencer marketing strategies and long-term creator programs for some of the world's largest brands. In recognition of her expertise, she was named Social Media's Rising Star in the Events Industry by Event Solutions and one of the top 42 Most Passionate Business Women on Twitter by Huff Po.

In addition to Lindsay’s impressive career, she has a notable presence in public speaking. Over the years, she has participated in various industry events and conferences, sharing her knowledge and insights. In 2012, discussing and creating branding strategies using social media and translating social media efforts into sales. Her commitment to educating others about influencer marketing and social media. Join us, as Lindsay discusses how Job Hopping works in today's world.

[09:26] Lindsay's experience in the creator space.

[13:37] Job hopping is OK.

[16:11] Conflict of morals.

[19:11] Learning at an agency.

[23:09] Ageism in the influencer industry.

[29:08] Finding niche communities and subcultures.

[31:45] Understanding goals and objectives.

[35:14] User-generated content and UGC divisions.

[38:22] Salesmanship and the creator economy.

[43:29] Staying in the creator economy.

[47:43] Scaling relationships in creator economy.

[51:36] Partnering with creators.

[55:47] Creators at cultural intersections.

[58:26] Web3 and AI integration.

[01:15] AI-powered content creation.

[04:55] Get paid to learn.

[08:09] Multiple revenue streams.

Want to join WIIM's Collective?

www.iamwiim.com/join

Join our Creator Only Private Facebook Group:

www.facebook.com/groups/wiimcreators/

Follow us on Instagram:

www.instagram.com/iamwiim

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Today we’re speaking with Caitlyn Kumi of Miss EmpowHer. Connect with her: TikTok: https://www.tiktok.com/@caitlynkumi LinkedIn: https://www.linkedin.com/in/caitlynkumi/ Instagram: https://www.instagram.com/caitlynkumi/ Article: essence.com/news/money-career/black-creators-nielsen Caitlyn Kumi is an Associate Product Marketing Manager at Google and the Founder of Miss EmpowHer, a women empowerment brand. During her junior year at UNC-Chapel Hill, Caitlyn founded Miss EmpowHer to help women of all shades and shapes feel confident and empowered. With Miss EmpowHer, Caitlyn hopes to inspire women to become the best versions of themselves and encourage women to support other women. Caitlyn is a lifestyle and education content creator who shares advice and tips for Gen Z women on TikTok and LinkedIn. Caitlyn received features in Forbes, Business Insider, and Good Morning America. Rates for brand deals, Diversity in influencer marketing Timestamps: [06:24] Building a multifaceted career journey. [11:05] Choose your friends wisely. [20:46] Work-life harmony is key. [21:33] Balance and intentional outsourcing. [25:55] Invest in your favorite creators. [31:25] Embrace your multifaceted identity. [40:13] Long-term partnerships with audience. [41:49] Brands should prioritize diversity in influencer campaigns [46:20] Missed opportunities in influencer marketing. [54:24] Network is key for success. [56:16] Promote and support each other. Check out Oversubscribe: https://oversubscribe.co Connect with Jessy: LinkedIn: https://www.linkedin.com/in/jessygrossman Instagram: https://www.instagram.com/jessygrossman Want to join WIIM's Membership? Check out our website https://www.iamwiim.com/join More Events - https://members.iamwiim.com/events Don't forget to follow us on Instagram https://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Leslie Morgan of Morganglory Consulting/ The Candidly.

Connect with her:https://www.linkedin.com/in/leslie-morgan-4b48988/

Leslie Morgan joins us to discuss a wide range of topics. From LinkedIn and parenthood to growing a consultancy and affiliate marketing, Leslie is a Digital creative and business executive with over 15 years of experience working with brands, digital influencers, celebrities, and networks across multiple digital platforms to scale businesses, grow revenue, and build brands. GM and Founding Partner of The Candidly, a wellness brand for women who sort of hate wellness brands. Client highlights include Interim COO for Hank and John Green's Complexly, Operations Consultant for The Chosen, GM for Chad Wild Clay and Vy Quaint Spy Ninja Networks, and Consultant for Lightricks (SWOT analysis, partnerships, and overseeing editorial content strategy). Join the conversation as they delve into the world of influencer marketing and women in business.

Timestamps

[01:30] Affiliate marketing.

[06:48] Being a working mom.

[09:36] It takes a village to become a mom.

[11:23] Challenges of pregnancy and work.

[16:38] Struggles of motherhood and entrepreneurship.

[19:10] Enjoying the parenting journey.

[23:58] A wellness site for women who hate wellness.

[27:30] Acquiring first clients advice.

[30:29] Connecting and staying connected.

[36:40] Being true to yourself.

[39:12] Presence on LinkedIn

[43:22] Promoting oneself and self-confidence.

[46:30] Doing a video for yourself.

[49:13] The creator economy.

[52:48] Low barrier of entry.

[57:40] Optimizing influencer marketing relationships.

[01:01:36] Women's entrepreneurial success stories.

Connect with Jessy:LinkedIn: https://www.linkedin.com/in/jessygrossman

Instagram: https://www.instagram.com/jessygrossman

Chicago Meet Up - https://members.iamwiim.com/event/chicago

More Events - https://members.iamwiim.com/events

Want to join WIIM's Membership?

Check out our website https://www.iamwiim.com/join

Don't forget to follow us on Instagram https://www.instagram.com/iamwiim

--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Megan Frantz of Whalar.

Connect with her:

https://instagram.com/megsfrantz

Helping creators navigate representation they can trust, Megan Frantz is an enthusiastic senior leader who builds robust partnerships, talent relationships, and entertainment for the digital media landscape.

Currently, Megan serves as a Senior Talent Manager at Whalar, a full-service influencer marketing platform, brand agency, and management solution on a mission to Liberate the Creative Voice and make advertising more effective through the inclusion of all creative voices.

Previously, Megan led Creator Partnerships at Patreon, the top platform powering membership businesses for over 200,000 creators, podcasters, musicians, and artists. Founded by creator and musician Jack Conte in 2013, Patreon has paid out $2 billion to creators to date.

She also served as the Director of Talent Partnerships at Group Nine Media (the Discovery-backed parent media company of Thrillist, NowThis, The Dodo, and Seeker). Here, Megan operated as the sole talent leader within the sales organization, building and executing branded campaigns with influencer programming across the four digital publishers.

Prior to Group Nine, Megan was the head producer on the Shorty Awards, the premier award show honoring the best of social media, where she built hundreds of robust relationships with the creators, celebrities, and Academy members recognized in the show.

[06:29] Animals being mistreated.

[08:11] A mysterious conversation.

[12:34] Being more human in influencer marketing.

[18:28] Whalar's secret sauce.

[19:10] Unique team structure and resources.

[23:01] Discovering Pickleball during lockdown.

[27:11] Protecting creators' mental health.

[31:25] Bad manager experiences.

[34:44] Managing talent in the modern day.

[37:14] Teaching creators professionalization.

[40:20] Organic content vs. branding.

[43:51] Subscribers supporting creators financially.

[49:55] Tools for email tracking.

[52:30] Setting email response boundaries.

[55:58] Diversifying income for creators.

[57:10] Patreon and Super Fans.

[01:01:20] The yearbook of social media.

[01:05:51] Pay-to-play awards.

[01:07:15] Award ceremonies and acknowledgment.

Check out Oversubscribe: ⁠https://www.oversubscribe.co/

Connect with Jessy:LinkedIn: https://www.linkedin.com/in/jessygrossman

Instagram: https://www.instagram.com/jessygrossman

Chicago Meet Up - https://members.iamwiim.com/event/chicago

More Events - https://members.iamwiim.com/events

Want to join WIIM's Membership?

Check out our website https://www.iamwiim.com/join

Don't forget to follow us on Instagram https://www.instagram.com/iamwiim

--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this episode, we discuss the importance of slowing down in conversations and taking time before responding. I’m sharing my experiences of how pausing and not reacting immediately led to better outcomes. I also highlight the significance of considering the emotions of both parties involved and how energy can impact the conversation. Join me today as we talk about how to manage our emotions.

[09:39] Handling high-stakes emotions.

[11:34] Ghosting in the workplace.

[15:31] Slowing things down.

[20:26] Masked emotions beneath anger.

[25:05] Have a dialogue with your peers

[30:40] Therapy and finding support.

[34:34] Toxic positivity.

Check out Oversubscribe: ⁠https://www.oversubscribe.co/

Connect with Jessy:

LinkedIn: https://inkedin.com/in/jessygrossman

Instagram: https://instagram.com/jessygrossman

Chicago Meet Up - https://members.iamwiim.com/event/chicago

More Events - https://members.iamwiim.com/events

Want to join WIIM's Membership?

Check out our website https://www.iamwiim.com/join

Don't forget to follow us on Instagram https://www.instagram.com/iamwiim

--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Jessy Grossman of WIIM.

In this episode of the WIIM Podcast, Jessy Grossman discusses steps on how to host a successful live event. She reflects on her early days of trying to do everything herself and emphasizes the need to delegate tasks to others. Jessy shares her personal experience of organizing events and how she eventually realized the importance of seeking assistance. Tune in to learn more about the benefits of getting help and how it can contribute to the success of your events and businesses.

Timestamps:

[04:23] Leave additional time.

[05:02] Create repeatable systems.

[06:15] Account for mix-ups

[06:43] Get help with event planning.

[09:04] Create a run of the show

[12:15] Overcommunicate

[13:53] Organize yourself

[15:08] Personally invite guests

Connect with the guests:

Ayomi: LinkedIn

Taylar: LinkedIn

Christie: LinkedIn

Check out Oversubscribe ⁠

Connect with Jessy:

LinkedIn

Instagram

Chicago Meet Up

More Events -

Want to join WIIM's Membership? Check out our website

Don't forget to follow us on Instagram

--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Jessy Grossman of WIIM, Taylar Barrington-Booker of Agency Cliquish, Ayomi Samaraweera of Canopy, and Christie Childers of Best Day Ever

After spending 3.5 years working in the Creator Economy, first at TikTok as the Global Head of Internal Communications and then at Jellysmack as Chief of Staff to the President, Ayomi is now a full-time startup founder building Canopy – an anonymous-but-verified platform for creators to crowdsource information and spill the tea in a safe space. As a TikTok Creator herself she has experienced the lack of transparency in the Creator Economy and is on a mission to democratize access to information and create a level playing field for Creators. She has been featured 5x in Business Insider as both a Founder and Creator.

Christie Childers is an Influencer Marketing and Brand Partnerships consultant based in New York City (and sometimes beyond) under her company entity, Best Day Ever. She plays all sides of the space managing a roster of 12 influencers, strategizing campaign activations for brands, as well as building her own fitness studio capitalizing on influencer marketing to drive foot traffic and new clientele.

As an early adopter of the creator-focused vertical, Christie’s expertise has evolved specifically to focus on creative directorial strategies, negotiating and upselling content usage packages and licensing deals, and using campaign performance data to draw conclusions about audience behaviors. This has extended her many opportunities to work with world-leading companies offering industry education, specifically rooted in trend-focused strategies where brands are often missing the mark in activating influencers and creators.

She is a global agencies alumni, an in-progress debut author, and overall a multi-hyphenate pursuant of creative endeavors that make people feel good. Her work ethic is honest, tenacious, and detail-oriented, and her goal is to make sure clients always have the best day ever!

Taylar is the Founder and Head of Talent and Partnerships at Agency Cliquish, a talent development and management agency dedicated to world-class representation for Black digital talent founded in Chicago, IL.

Agency Cliquish’s roster of compelling personal brands boasts a daily reach of 7.5 million across digital platforms. Under Barrington-Booker’s leadership, the agency has penned contracts for influencer marketing partnerships with brands like LVMH, Givenchy, YSL, Amazon, ULTA, Lincoln, Nordstrom, Nike, L’Oreal, Fenty, Neutrogena, Netflix, and hundreds more.

The strategically curated talent being managed by Agency Cliquish’s team of diversely-skilled Black women can be found across global streaming platforms like Hulu, Netflix, and TEDx, and featured in national outlets including CNN, Buzzfeed, PopSugar, 21Nintey, ESSENCE, and more!

Taylar is also a fierce advocate of diversity and inclusion in influencer marketing, a co-author for the published diversity charge #CreatorsforEquality, and a member of the diversity committee for Women In Influencer Marketing.

Timestamps:

[06:16] Biggest hurdle building in the creator economy.

[08:42] Things you wish you knew from the beginning

[12:48] Changing/Solving a problem in the creator economy.

[21:39] Impact of person branding on business.

[25:32] White space primed in the creator economy.

[29:40] Smaller brands have a place at the table with influencers.

[31:35] Future of influencer marketing.

[33:37] Starting Business Ideas.

[36:43] Influencer marketing getting to a performance-driven channel.

[38:47] Structuring day.

Connect with the guests:

Ayomi: LinkedIn

Taylar: LinkedIn

Christie: LinkedIn

Check out Oversubscribe

Connect with Jessy:

LinkedIn

Instagram

Chicago Meet Up - September 14

More Events - members.iamwiim.com/events

Want to join WIIM's Membership?

Check out our website

Don't forget to follow us on Instagram

--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Jessy Grossman of WIIM.

In this episode, let’s talk about the challenges of being open and transparent both in my personal life and on the podcast. Tune in to hear this honest, candid, and heartfelt journey as I share my experience of becoming a stepmother and navigating a divorce during COVID, my upbringing, and how it has influenced my approach to parenthood.

TIMESTAMPS:

[04:24] Stepmotherhood can be challenging yet rewarding.

[09:57] Stepparenthood is a challenging role.

[19:29] Age and fertility challenges at 36.

[28:35] Infertility can be a mind[32:04] Exploring acupuncture.

Check out Oversubscribe

Connect with Jessy:

LinkedIn

Instagram

Chicago Meet Up - SEPT 14

More Events

Want to join WIIM's Membership? Join Us!

Check out our website: iamwiim.com

Don't forget to follow us on Instagram:

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