Women in Influencer Marketing

Today we’re speaking with Brooks Miller of Edelman.

Connect with her:

https://linkedin.com/in/brooksdennardmiller/

https://instagram.com/brooksied

https://twitter.com/brooksied

Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with the internet's top influencers and artists to make best-in-class content for Twitter's advertisers. Before her life was peppered with #sponsored and #ad, she was an account manager at creative agencies like Barrett Hofherr (fka barrettSF) and 72andSunny. Brooks has won multiple Shorty awards and her work has been featured in AdWeek and AdAge.

[03:53] Launching a membership for creators.

[09:16] Elon Musk's children's names.

[11:30] Moving back to New York.

[14:04] Layoffs and company acquisition.

[17:37] Keeping work and personal separate.

[20:47] Longevity in the workplace.

[25:10] Using your Rolodex.

[26:37] Taking a Beat

[29:28] Limitations of working with influencers.

[33:44] Concerns about influencer partnerships.

[36:37] Understanding the value of influencers.

[40:15] Censoring and authenticity in branding.

[41:59] Vetting process and brand sensitivity.

[44:23] Utilizing influencers for consultation.

[47:38] Influencers as trusted advisors.

[51:57] Creating camaraderie in the industry.

[53:14] Sharing stories of resilience.

[57:27] Tune in next week.

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Today we’re speaking with Lindsay Pierce of Estate Five. Connect with her: Instagram: @lindsaypierce_, @estatefive LinkedIn: https://www.linkedin.com/company/estate-five-media/ Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart's media brands to orchestrating celebrity collaborations for L'Oreal Paris with global icons like Viola Davis, Celine Dion, and Camila Cabello, Lindsay's visionary approach has helped reshape the talent landscape. A graduate of the University of Missouri School of Journalism, her career is punctuated by a relentless pursuit of innovation and a laser-focused dedication to driving brand revenue. As the Vice President of Talent Management at Estate Five Media, Lindsay spearheads a growing talent team, propelling 120 creators to new heights of success while transforming their digital platforms for sustained profitability. [01:18] Holiday merch and gift lists. [06:36] Career trajectory in influencer marketing. [07:15] Martha Stewart and talent management. [13:04] Emotional intelligence in influencer marketing. [14:31] Kindness and human connection. [18:44] Passive income in affiliate marketing. [22:30] Creator versus influencer distinction. [27:10] Elements of campaign strategy. [29:16] Influencers and brand partnerships. [34:34] Misrepresentation in talent management. [37:24] Establishing business friendships. [41:01] The pressure of management. [46:44] Burnout and mental health. [47:12] Burnout in the industry. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this episode, we discuss the art of negotiating and the importance of approaching it with humanity. Whether you're swamped with work or finding it hard to connect with clients during ta busy Q4, join me as we discuss valuable insights on being a better negotiator.

[05:39] Negotiating influencer brand partnerships.

[08:07] Exclusivity and product categories.

[11:44] Infusing humanity into negotiations.

[15:45] Joining our collective.

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Hey there, Wonderful listeners! I've got some exciting news to share! I'm beyond thrilled and wanted to express my happiness and excitement to all of you. Join me in this episode filled with joy, love, and a personal touch as I share this exciting chapter in my life. Thanks for being part of this journey with me! With no further a do here are 6 Suggestions on how to end the year right.

[00:29] The News!

[05:40] Investing in the stock market.

[10:20] Opening up and being yourself.

[13:09] Spending time with animals.

[18:45] Eliminating stuff from your life.

[21:12] Eliminating clutter for positive change.

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In this podcast, the host Jessy Grossman interviews Dylan Huey and Julia Conoscenti of Reach.

Reach is the first and only social media club that started at USC and is now part of over 50 universities around the country. But they're more than just social media. At Reach, they've created a community for content creators, digital marketers, influencers, actors, and anyone interested in entertainment and social media. They host creator workshops, influencer content days, student socials, guest speakers, and more.

They give creation-focused students insight into the growing entertainment and social media worlds and the world of content creation.
At just 21, Dylan Huey has become a successful content creator, musician, entrepreneur, host, speaker, innovator, and leader in the entertainment, social media, and technology industries. As a creator, he has garnered over a million cumulative followers on social media under his moniker and stage name, Rodin’ Flash. In addition, he has previously managed other creators with followings over 100M. Currently, he is a University of Southern California student studying business administration and minoring in the music industry. At USC, he runs the first and only content creator club at any university, REACH, which has since expanded to 50+ campuses, including UCLA and Duke University.

Julia Conoscenti, born in Thousand Oaks, California, faced early challenges including anxiety and her parent's divorce but found solace and strength through her passion for acting. Introduced to the craft at a young camp, she blossomed into roles from musicals to commercials, eventually starring in a Nickelodeon Special and FOX's Rosewood. Transitioning to the academic world, Conoscenti pursued Journalism and Cinematic Arts at the University of Southern California, where she embraced writing, working on her introspective novel, "Behind the Scenes." Drawing from her life in entertainment, she aspires to delve into behind-the-scenes roles while highlighting the value of self-compassion."

[01:54] Reach organization's success.

[04:32] Intimate gatherings and connections.

[08:45] State of the Union event.

[14:44] Finding a sense of belonging.

[17:29] Reach demographic and growth.

[20:01] Unique pitch challenges.

[23:19] Growing on Instagram vs TikTok.

[28:38] The mental health aspect.

[31:15] Impact of social media.

[34:11] Creative burnout and self-happiness.

[37:55] Active members and their achievements.

[43:47] Growing and reaching more students.

[45:30] Expanding collaborations with universities.

[49:27] Getting involved with Reach.

[51:22] Sharing the podcast.

Connect with REACH:

Website: https://www.uscreach.com/USC REACH Instagram: https://www.instagram.com/uscreach/REACH NATIONAL Instagram: https://www.instagram.com/reachnatl/

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In this podcast, I challenge the conventional term "networking," finding it outdated and anxiety-inducing. I propose alternatives like "community" or "partnerships" for a more positive vibe. I emphasize the significance of getting personal, sharing aspects of one's life to foster genuine connections. I advocate for a mindset shift towards asking how I can help the other person, promoting a mutually beneficial approach. Lastly, I highlight the often overlooked practice of following up with personalized gestures to stand out in professional relationships, all while stressing the value of building authentic connections over time.[01:00] Redefining Networking

[02:00] Getting Personal for Authentic Connections

[05:00] Mindset Shift: How Can I Help?

[09:00] The Power of Following Up

[13:00] Rebranding Networking: Seeking Suggestions

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Today Jessy is sharing another update about her journey to motherhood. There are a lot of ups and downs but the hope is that if you are also on the journey, or decide to explore fertility treatments in the future, you feel less alone and more informed. Connect with her: http://www.instagram.com/jessygrossman Want to join WIIM's Membership? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim

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Today we’re speaking with Gordon Glenister of Gordon Glenister Ltd.

Connect with him through: https://www.instagram.com/gordon.glenister/ twitter.com/gordonglenister Or visit https://gordonglenister.com/ In this episode, Jessy introduces Gordon Glenister, an international influencer marketing expert and founder of the influencer division at the Branded Content Marketing Association. Gordon shares his journey in the industry, from setting up the influencer division to writing a best-selling book on influencer marketing strategy. He emphasizes the importance of professionalism and best practices in influencer marketing, including clear communication, proper briefs, and timely responses. Gordon also discusses the future of influencer marketing, highlighting the rise of social commerce and the potential for influencers to become entrepreneurs and creative agencies.

[05:33] Men in influencer marketing. [10:08] Influencer marketing's unregulated nature. [13:14] The power of influencer marketing. [17:18] Representation and age diversity. [20:09] Payment terms and fairness. [24:32] Influencer campaigns and success. [29:06] Using influencers for product research. [31:15] Influencers as creative agencies. [36:03] Influencers at One Billion Summit. [39:31] Pet peeves in influencer marketing. [43:09] Developing a strong personal brand. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim Join Our Upcoming Event: http://iamwiim.com/tech Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

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In this solo episode of the Women in Influencer Marketing Podcast, we discuss the importance of prioritizing personal branding and positioning oneself as a thought leader. Jessy shares how she started her journey as an influencer and how she overcomes her fear of video recording by sharing her thoughts and ideas through various platforms such as podcasts, social media, and speaking engagements. Tune in to gain insights on personal branding in the influencer marketing industry.

[01:43] Overcoming stage fright.

[05:01] Comfort on stage and camera.

[09:27] Women supporting each other.

[12:00] Stellar panel moderators.

[17:01] Engaging the audience.

[22:25] Taking your space on panels.

[26:07] Prioritizing personal brand and thoughts.

[28:00] Influencer marketing and technology.

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In this episode of The WIIM Podcast, we tackle a common question: How to land a first job in influencer marketing? Here’s some advice and observations based on Jessy’s experience in the industry. Tune in to learn valuable tips on standing out as a candidate, marketing yourself effectively, and breaking into the creator economy.

[01:14] Getting your first job.

[06:05] Networking and career advancement.

[11:01] Slow year for recruiting.

[14:59] Selling yourself in the market.

[17:01] Persistence pays off.

[21:41] Keeping up with industry trends.

Want to join WIIM's Membership?

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