Women in Influencer Marketing

Today we’re speaking with Katie Stoller.

Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin).

She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams.

In 2023, she transitioned to being an independent marketing consultant for businesses and talent.

She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry.

Katie is a member and mentor with WIIM as well as a mentor for DePaul University students.

Connect with her:

Linkedin : https://www.linkedin.com/in/katiestoller/

Instagram : https://www.instagram.com/katiestoller_/

Past interviews with her:

https://podcasts.apple.com/us/podcast/i-think-im-a-recovering-agency-girl-with-katie/id1442440865?i=1000576244098

https://podcasts.apple.com/us/podcast/79-your-voice-matters-with-katie-stoller-of/id1442440865?i=1000509299884

Timestamps

00:00:00 Katie Stoller on Going Freelance

00:02:27 Pushing the Corporate Life Out of My Career

00:06:28 "The Grass Is Not Always Greener..."

00:07:08 The Secret to Working As an Independent

00:09:15 Adam Levine on Agency Culture

00:10:32 "My Love Language Is Words of Affirmation"

00:11:17 The Importance of Personal Brand

00:17:13 Do Disc profiles Fill You Up or Exhaust You?

00:18:41 What is the term, "Thief?"?

00:22:16 Freelancer vs Consultant: What's The Difference?

00:26:20 Freelancing and Consulting: The First Year

00:32:25 Startups: A Year in the Life

00:38:24 Freelance Salary Comparison

00:42:58 Want to Work 40 Hours a Week?

00:49:12 Have You Niched Down Your Career?

00:53:41 How Do You Manage Your Day as a Parent and Freel?

00:59:28 On the Work From Home Policy

01:03:01 Katie O'Reilly's Influencer Marketing Book

01:08:42 How to Connect with Influencers on LinkedIn?

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Today we’re speaking with Stephanie Stabulis of McCann Content Studio.

Stephanie is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in develop influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers.

Stephanie's mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose.

Connect with her:

Instagram: https://www.instagram.com/therealstephstabulis/

Timestamps

[00:01:11] Women connecting at events.

[00:06:31] Moving and organizing a new space.

[00:11:33] Influencer marketing and cool products.

[00:15:03] Influencer marketing origins.

[00:16:49] Influencer marketing origins.

[00:21:22] Freelancing vs. Agency Life.

[00:25:49] Work-life balance at agencies.

[00:28:46] Self-care during tough times.

[00:31:13] Self-care and energy management.

[00:36:41] Avoiding judgment from others.

[00:40:17] Influencer campaign challenges.

[00:44:24] Evolution of influencer marketing.

[00:45:43] Personality tests and compatibility.

[00:52:26] Psychic readings and reality TV.

[00:54:05] Reality TV influencers and careers.

[00:58:36] The goalpost in life.

[01:01:34] Gratitude and anxiety relief.

[01:04:42] Mutual value in influencer marketing.

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Today we’re speaking with Nycole Hampton of GoodRx.

Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house.

At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers.

She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events.

Connect with her:

Instagram: https://www.instagram.com/nycolehampton/

Threads: https://www.threads.net/@nycolehampton

Business Insider:

https://www.businessinsider.com/influencers-brand-deals-ugc-slack-user-generated-content-2024-2

Timestamps

[00:02:10] Valentine's Day acknowledgment.

[00:06:38] GoodRx using influencers.

[00:08:08] Consumer and healthcare provider programs.

[00:11:22] Impactful brand storytelling.

[00:16:42] Evergreen content strategy.

[00:18:32] Negotiating usage and compensation.

[00:22:09] Approaching content creation uniquely.

[00:25:32] Building meaningful relationships.

[00:32:03] Pressure on content performance.

[00:33:05] Pushing content across multiple channels.

[00:36:29] Challenges in influencer marketing.

[00:41:08] Career goals and leadership roles.

[00:44:10] Being intentional in a room.

[00:49:31] Women talking about money.

[00:52:23] Challenges that creators are facing.

[00:55:14] The creator economy and influencer marketing.

Want to join WIIM's Membership?

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Today we’re speaking with Dixie Roberts of HangarFour.

As Executive Vice President of Integrated Creative Strategy, Dixie has spent the last 8 years at HangarFour overseeing digital content, campaign and influencer strategy for a wide range of clients including National Geographic, Indeed, BRAGG Live Foods, Princess Cruises and Oracle. Notable career mentions include launching the L’Oreal League, a premier influencer program for L’Oréal Paris, launching eyewear brand, Zenni into the Esports arena, helming the digital rebrand of ‘90s darling, Caboodles, and building the award-winning “Soundtrack of Empathy” campaign with pop superstar, MIKA.

Before joining HangarFour, Dixie spent 3 years as a copywriter at Warby Parker – her time coincided with the brand’s rise to become one of the country’s best recognized retail startups, propelled in no small part by its creative approach to the digital space.

Past interview with her :https://open.spotify.com/episode/0nT1dOSCeoyLgDQQXetu36?si=1a2ad04b62054f8a

Connect with her:Instagram: https://www.instagram.com/dixieinnewyork/

LinkedIn:https://www.linkedin.com/in/dixie/

Timestamps

[00:01:21] Dixie's incredible nail art.

[00:07:16] Beautiful nails.

[00:08:14] Heirloom corn kernels.

[00:12:18] Networking and career opportunities.

[00:16:28] Balancing work and parenting.

[00:21:47] Millennials and Gen Z differences.

[00:24:00] Partners in parenting.

[00:28:39] Age and achievement pressure.

[00:32:16] Embracing personal journey and accomplishments.

[00:35:35] Climbing the corporate ladder.

[00:41:16] Work with creators differently.

[00:45:01] Stretching limited influencer budget.

[00:48:42] Influencer marketing strategies.

[00:53:37] Influencers and conversions.

[00:57:48] Building executive profiles.

[00:59:20] Employee agreements and content creation.

[01:03:35] Influencers and brand partnerships.

[01:07:44] Shameless plug for networking events.

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Today we’re speaking with Amanda Mizrahi of Edelman.
Amanda is a nine-year Edelman veteran on Edelman’s digital team. During her time at the company, Amanda has had the chance to work with a wide variety of clients and industries from technology to retail. Amanda has extensive digital account experience working on some of Edelman’s biggest integrated accounts such as Adobe doing work to create fully integrated campaigns aimed at bringing earned, owned, influencer, and paid media together to tell one holistic story.

Amanda leads the TJX Influencer team and has nine-plus years in the influencer marketing space. Amanda works with her clients to create fully integrated campaigns that bring earned, owned, and influencer programs. Her clients have included Samsung, HP, PayPal, Microsoft, Starbucks, Nestle, Barilla, Wacom, Adobe, and more.

Before her time at Edelman, Amanda worked for the fashion company HMX where she started the brand's social media channels and dipped her toe into merchandising and planning/ allocation. Amanda has a Bachelor's in Business Administration and a minor in communication from the George Washington University School of Business

Connect with her:

https://www.instagram.com/amandaemizrahi/

https://www.linkedin.com/in/mizrahiamanda/

Timestamps

[00:00:23] Podcast event expansion and ambassadors.

[00:06:19] Young Amanda's aspirations.

[00:09:46] Women in male-dominated industries.

[00:14:38] Resetting work-life balance.

[00:18:30] Working across different time zones.

[00:21:17] Job search and networking advice.

[00:25:23] Women leaning into opportunities.

[00:28:06] Trying different roles at agencies.

[00:34:21] Working with big brands.

[00:38:26] Getting on their radar.

[00:41:29] Reputation and recommendations.

[00:45:24] Pitching outside the box.

[00:47:28] Thinking beyond sponsored posts.

[00:50:57] AI-driven tools in influencer marketing.

[00:55:05] Artists as influencers.

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Today we’re speaking with Tyler Chou, The Creators Attorney.

Tyler Chou, known as "The Creators Attorney," articulates her life’s calling to protect and support creators. From a 15-year career as an entertainment and transactional attorney in Hollywood to founding Tyler Chou Law for Creators.

This episode directly addresses YouTube creators, acknowledging their role in a movement for positive change. Creators are prompted to think beyond view and subscriber counts, focusing on building 7-figure businesses through diversified revenue streams.

Tyler shares insights gained from assisting clients in creating 6 and 7-figure courses, underscoring the potential for creators to move beyond traditional income sources. The article resonates with the ethos of empowering creators to transition from reliance on AdSense and brand deals to more expansive business models.

The personal journey recounted by Tyler emphasizes the alignment of her work with her values and her commitment to protecting those creators who, in their pursuit of beauty, creation, and education, create without the promise of fame or fortune.

This episode weaves in a broader societal perspective, imagining a future where creators are compensated for their work in a way that aligns with their values. It highlights the Creator Economy's current and projected value, challenging traditional media to recognize the significance of creators in shaping the cultural landscape.

Tyler Chou positions herself not only as an attorney but also as a confidante, coach, and cheerleader for creators which draws a parallel between creators and the soul of humanity, emphasizing their need for protection and support.

Connect with her:

https://www.youtube.com/@TheCreatorsAttorney

https://www.instagram.com/thecreatorsattorney/

https://www.linkedin.com/in/thecreatorsattorney/

Timestamps

[00:02:23] Humanizing the job board.

[00:05:23] The creator economy and law.

[00:08:01] Listener recommendations and interview opportunities.

[00:13:22] Pursuing a practical career.

[00:16:00] Starting a YouTube channel.

[00:19:10] The power of YouTube channels.

[00:24:26] Starting a YouTube channel.

[00:26:52] Protecting and supporting creators.

[00:30:24] Giving away valuable knowledge.

[00:34:56] Taking creators to the next level.

[00:37:23] Monetizing through courses and membership.[00:41:06] Working with multiple creators.

[00:44:18] Incorporating and employment contracts.

[00:48:10] Hiring an assistant

[00:53:06] Firing difficult clients.

[00:54:36] Contracts and management issues.

[00:58:10] Termination provisions and pitfalls.

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Today we’re speaking with Elizabete Ludborza of Kaveat.

Head here and mention Jessy at WIIM to get a free trial.

https://calendly.com/elizabete-ludborza/meet-kaveat?month=2024-01

Kaveat is an AI-powered contracting platform that simplifies and automates the contract lifecycle for media & entertainment companies, empowering businesses to efficiently process contracts and gain a competitive edge through data-driven insights, industry benchmarks, and automatic AI-redlined contracts. Their clients include an Endeavor group company and other leading talent management agencies.

Connect with her and Kaveat

www.kaveatapp.com

www.linkedin.com/company/kaveatapp/

www.instagram.com/kaveatapp/

www.tiktok.com/@kaveatapp

Elizabete Ludborza

https://www.linkedin.com/in/elizabeteludborza/

https://www.instagram.com/elizabetel/

https://www.tiktok.com/@elizabetel

Timestamps

[00:02:06] AI-driven contract review tool.

[00:10:35] The creator economy and influencers.

[00:11:48] Missed opportunity in Latvia.

[00:15:30] Predatory contracts in modeling.

[00:19:20] Female domination in the creator economy.

[00:23:09] The challenges of immigrating.

[00:26:03] Importance of resilience

[00:30:37] Gender gap in VC funding.

[00:34:23] Building a supportive community.

[00:37:59] Female founder communities.

[00:41:37] Signing incredible customers.

[00:46:49] Building in the creator economy.

[00:49:05] Pivoting in your business.

[00:53:40-00:53:51] A special offer for listeners.

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Today we’re speaking with Blagica Bottigliero of Zlato and Bottles Nation. Connect with her: Instagram: http://www.instagram.com/Blagica X: http://www.twitter.com/@Blagica Threads: https://www.threads.net/@blagica Blagica Bottigliero, is an Emmy-winning digital marketing expert with over 25 years of experience in the industry, beginning with her early work of helping Maytag transition online. Her career has been defined by leading digital transformations across various sectors. Currently, as the Founder and Principal of Zlato, she specializes in providing strategic digital and affiliate marketing guidance. She engages deeply with client teams, offering not only training but also hands-on execution support. In this role, she integrates herself into the team, applying her expertise to drive success in digital communications strategies and affiliate marketing initiatives. She served as the Director of Affiliate Marketing at JEB Commerce. There, she implemented a comprehensive strategy that merged Public Relations, Digital Marketing, Content Creation, and Commerce. This role was pivotal in reshaping the agency's approach and offerings, demonstrating her ability to drive innovative and effective marketing solutions. As Head of Marketing & Partnerships at Bottles Nation, she led a significant digital transformation, managing over 1,000 virtual events and generating $1M in revenue within a year. Her global expertise was further expanded at ModSquad and Motorola Mobility, where she managed international teams and navigated complex global communication challenges. Additionally, her tenure at Orbitz contributed significantly to their online marketing strategies, enhancing her experience in the travel and e-commerce sectors. At Edelman Digital, she played a key role in integrating digital marketing with traditional PR, establishing new industry standards. This experience sharpened her ability to merge cutting-edge digital strategies with traditional marketing practices. Her broad experience, spanning from startups to multinational corporations, enables her to skillfully manage complex marketing environments. As a seasoned keynote speaker, she's shared insights at forums like TEDx, SxSW, and AllWeb. Passionate about continuous learning, she actively explores new trends, such as AI, to stay at the forefront of marketing innovation. She welcomes and embraces change, constantly seeking to shape the digital narrative of brands. She is an avid volunteer in her community. She is also an advocate for green technologies and electric vehicles. A born and bred metro-Detroiter, she has the pulse and grit of the Midwest , mixed in with international experience and knowledge. [00:00:00] Resurgence of affiliate marketing. [00:04:18] Planning for the new year. [00:07:01] Affiliate marketing origins and evolution. [00:10:18] The rise of affiliate marketing. [00:13:50] Affiliate marketing and BuzzFeed. [00:14:47] Privacy concerns and affiliate marketing. [00:18:15] The evolution of influencers. [00:22:07] Influencer concerns on affiliate marketing. [00:22:47] Patience in affiliate marketing. [00:28:02] Different affiliate marketing networks. [00:28:13] Affiliate marketing networks. [00:33:22] Pressure and Expectations in Influencer Marketing. [00:35:52] Scaling in digital marketing. [00:40:43] Mistrust in influencer partnerships. [00:42:42] Influencer marketing trends. [00:47:27] Influencers exploring affiliate marketing. [00:50:22] Balancing motherhood and career. [00:53:58] Women in the digital technology space. [00:58:10] Teaching the importance of self-care. [01:00:53] Balancing work and motherhood. [01:04:01] Parenthood and motherhood challenges. [01:08:28] Looking forward in my career. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

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Today we’re speaking with Georgina Whalen of One Medical.

Connect with her:

[email protected]

https://www.linkedin.com/in/georginawhalen/

Georgina brings over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, startup consultant, and media maven, and now drives the influencer program at Amazon-owned One Medical. Having gotten her start as a creator herself, Georgina leads each program with intention and empathy, using her innate abilities to draw out impactful stories that allow brands to connect in a meaningful way. Georgina serves as a guest lecturer at Tisch and NYU, founded and leads The Influencer Marketing Masterclass; a guided cohort for those wishing to plan, execute, and analyze successful influencer campaigns, and has served as an industry advisor for The Clorox Company, Localeur, and Petal. Throughout her tenure, Georgina has worked with clients and strategic partners like Procter & Gamble, Kraft Heinz, Nike, Reebok, Land Rover-Jaguar, LEGO, Hilton, Google, Whole Foods, Lexus, Verizon, HelloFresh, Apartment Therapy, Ford, BEHR, Albertsons, Dyson, and more.

[00:05:34] Working with long-term creators.

[00:08:51] Increased budget and opportunities.

[00:10:49] Experimentation in influencer marketing.

[00:12:31] Challenges in campaign coordination.

[00:15:54] Evaluating successful content.

[00:20:11] Creator Onboarding and Relationship Building.

[00:24:15] Personal and impactful content.

[00:26:11] Shifting strategy and KPIs.

[00:31:26] The power of social sharing.

[00:33:33] Shifting creator landscape and support.

[00:38:36] Starting the Change Process.

[00:43:26] Working with a spouse.

[00:46:23] Niche cookbook for couples.

[00:49:53] A wonderful book coming out.

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Today we’re speaking with Cheyenne Brink of Brink Talent Management.

Connect with her:

https://www.linkedin.com/in/cheyennebrink

https://www.instagram.com/brinkmgmt/

https://www.instagram.com/cheyvenuti/

Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 years and currently resides in Philadelphia, PA.

[01:55] Launching a management company.

[07:13] Professional journey and career trajectory.

[11:48] Venturing into working with creators.

[14:52] Career transition and unexpected challenges.

[17:49] Acquisitions and career transitions.

[20:14] Emotional rollercoaster of job loss.

[24:31] Being vulnerable and finding support.

[26:25] Starting a management company.

[00:29:46] Starting a new business.

[32:50] Outsourcing and growing the business.

[36:39] Soft skills and relationship building.

[41:07] Branding and personal style.

[45:39] Hiring and expanding the roster.

[48:50] Women using intuition in business.

[53:27] Influencer economy and decorating

Want to join WIIM's Membership?

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Don't forget to follow us on Instagramhttp://www.instagram.com/iamwiim

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