Educated Artistry

Welcome to this weeks episode of Educated Artistry!

Today I am joined by Sydnee McGee, the owner of Pacific Beauty Cove and Xalura Lash. She has been a lash artist since 2017 and now teaches students how to do Classic lashes all the way to Mega Volume lashes. She specializes in corrective Mapping and loves educating business owners on financial organization, marketing, branding and social media.

Today we are covering:

• Sydnee's journey into becoming a lash trainer
• How to build out a manual, kit and ciriculum
• How to market your lash trainings
• Why you SHOULDN'T become a lash trainer
• Red Flags in Trainers

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This week we cover

• 4 ways to automate tasks in your beauty business
• Why automation saves your business time and money
• The 100th episode celebration

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Manychat

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This weeks episode we are covering:

• The newest service in the beauty industry (;
• Premade Fan Retention Tips
• Innovation of new products
• Collaborating with brands
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Welcome to this weeks episode of Educated Artistry!

Today we are joined by Erica Schamm, the host Lash Biz Babes Podcast + Conference, a beauty business coach, lash educator, and lash artist since 2014. She strives to help beauty business owners to build full clienteles, create thriving beauty businesses, and live lives that they love. As a mom of 3, she especially loves supporting moms in the industry to be able to grow their businesses while being present moms.

From being in the lash industry, she's been able to be the kind of mom she wants to be, find her confidence and purpose, and create a life that she really loves. Her goal with her business coaching and Lash Biz Babes is to help others do the same.

Today we are going to be talking to Erica about building your clientele as a solo artist. She shares her journey of building a clientle in a brand new state, her strategies in 2014 compared to how she coaches her students to build clientele today. This epsiode has so many gems I wish I had as a solo artist in the beginning of my lash career. We are also going to chat about her upcoming virtual conference Lash Biz Babes!

Join the Lash Biz Babes Virtual Conference on May 26th + 27th for only $199 (regular price $399) with this link

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Hello and welcome to this weeks episode of Educated Artistry!

Today I am coming to you solo and I am sharing a few updates on business that have been happening lately. I'll also be sharing why I think you need to stop sleeping on Tik Tok for marketing and growing your beauty business!

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TRIGGER WARNING!

In todays epsidoe we discuss topics around alcoholism, suicidal thoughts and self harm.

Kamryn started her PMU career in 2016 and has since then opened two locations and started training other women. During Covid, like many of us, she was forced to shut down and started to struggle with alcohol consumption and depression. After numerous attempts at quitting, In 2021 she quit drinking for good. This led her to creating Lucid Lush, a beverage company that specializes in making craft/NA cocktails.

I was first introduced to Lucid Lush by a Tik Tok account as I have been on a sober journey and on the search for yummy mocktails. I ordered a mixed pack of Lucid Lush and shared my thoughts on my Instagram story, side note: I loved it! Kamryn and I started chatting and she shared with me how she was also in the beauty industry and Lucid Lush is her new business she started.

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Welcome to this week's episode of Educated Artistry! Today we are joined by Catie DiMaggio. Catie is wife, mom, owner of two beauty salons and has been a licensed esthetician for 5 years. We talk about the evolution of her business once she became a mom. Catie shares her transparent journey on how to find a balance for each season of life you’re in and how to set realistic expectations for yourself and your business. She is taking us alongside the evolution of starting her business as a single woman that worked her way up in retail, meeting her husband, having their first child in the midst of COVID closures, expanding her team, opening a second location, becoming homeowners and welcoming their second child.

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Have you ever wondered if your service menu is over complicated? Is it hard for clients to know which service to book? Are you constantly having to readjust appointments because they booked the wrong service? Are you offering multiple sets and weekly fills? Do you have someone book a service because it was cheaper but did not align with the desired look they were wanting to achieve?

If you answered yes to any of those questions you are probably over complicating your service menu and making it way harder for yourself and the client.

In todays episode Imgoing to break down from a lash artist perspective ways you’re over complicated your menu, why I don't offer multiple set services (ex classic, hybrid, volume, mega) why I don't offer weekly fills and how to simplify my menu and communicate the changes with clients.

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Todays episode is sponsored by The Lash Co

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Welcome to this weeks episode of Educated Artistry where we are joined by Kelsey the owner of Kuma Lash studio. Kelsey transitioned her business a few times within the states but the transition from Florida to Valencia Spain was a whole new experience. Kelsey shares the transparent journey from closing her lash bsuiness in the US to the ups and downs that came with opening her business in Spain. Kelsey shares the differences in the lash culture, licesning, requirments, building her clientele and leanring a new language.

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Welcome back to Educated Artistry! I am excited to be back from break and bringing you new episodes for 2023. In this weeks episode we are finally announcing the #1 downloaded episode of 2022! I want to give a huge THANK YOU to all the guests that came on the podcast to share their stories, teach and inspire us.

I told myself in the beginning of 2022 that I would take a 2 week vacation. I have never in my lash artist career taken a vacation that long before. That is almost 8 years… As a solo lash artist it can kinda seem impossible to take off that much time from clients. I had the bright idea to take my vacation on New Years Day. Lash clients are still my main income source currently so I wanted to plan to prepare my budget, my clients and myself for taking this much time off. Even if you have income streams that don’t come only from clients it still takes planning and work to prepare for a long chunk of time off from your business and to truly disconnect. I’ll be covering:

How the month break has been and my vacation recap

How I planned and prepped for stepping away from my business for two weeks as a solo artist

My biggest takeaways

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