Digital Public Relations

In this episode of the Digital PR podcast we are entering the sports world into the NHL. We will be talking about Connor Bedard and his meteoric rise to stardom, and explore how the NHL has capitalized on this. Connor Bedard is a polarizing figure and has brought a lot of eyes to the NHL. The NHL and the Blackhawks social teams have done a wonderful job promoting Bedard and creating hype about his arrival.

Welcome to "Swifty Strategized," where Veteran Swiftie Jocy and New Swiftie Katie dive into the enchanting world of Taylor Swift's ingenious PR strategies that have shaped Swift’s iconic career. Join us as we unravel the carefully crafted moves behind the music industry powerhouse, exploring the artistry of her public image, media interactions, and the strategic decisions that have solidified her status as a global pop sensation. Where were you on National Snake Day? In this episode, Katie and Jocy recount the infamous feud between Taylor Swift and Kanye that led to Taylor Swift’s social media blackout. This feud ultimately changed Swift’s use of social media. Listen to find out if it was for better or worse. In this episode, we cover: - National Snake Day (1:06) - The feud between Taylor Swift and Kayne West (2:10) - Taylor Swift’s year hiding from the public (6:43) - Taylor Swift’s social media blackout (7:05) - Release of Reputation (7:15) - How Taylor Swift used social media before the blackout (8:12) - Cat scratch photo (8:33) - Posts with Austin and Lorde (9:01) - Taylor Swift’s Tumblr presence(9:44) - Taylurking (9:53) - Secret Sessions (10:16) - How Taylor Swift used social media now (11:00) - Easter Eggs (12:34) - How much should we share on social media? (14:00) - Pros of oversharing (14:25) - Cons of oversharing (15:15) - Cons of having a private social media presence (15:49) - How a social media presence can contribute to misinformation (16:33) - The impact and importance of Taylor Swift’s strategic social media plan (17:13) To learn more about Taylor Swift’s old Instagram, check out this account that recreated all the old posts. https://www.instagram.com/taylorswift_insta13/ Check out some of our old Taylor Swift posts, including the new family drama series and Meredith owing Taylor 40 million dollars. And check out our not-so-favorite tweet from Kim Kardashian about National Snake Day. - Family Drama Series: https://www.instagram.com/p/CYmIPBCODXg/?utm_source=ig_web_copy_link - Meredith: https://www.instagram.com/p/CSZ5Nkvn8QF/?utm_source=ig_web_copy_link - Kim Kardashian's tweet https://twitter.com/KimKardashian/status/754818471465287680?lang=en Connect with Jocy and Katie on socials! Jocy: Instagram (holtsberry.jocy) & Tiktok (jocyholtsberry) Katie: Instagram (katiemasko) We want to hear from you! Message us your thoughts on the episode and share your favorite old Taylor Swift social media memory.

"College Culture" is your go-to podcast for college experiences tailored to young women, offering insightful discussions on topics like navigating challenging roommates and building a strong personal brand during your college years. Hosted by Jill and Emily, this podcast shares practical advice, relatable stories, and insights to empower you on your personal journey. Whether you're just starting out in college or preparing for graduation, "College Culture" is your trusted companion for all things college, helping you develop the skills and confidence to thrive personally, and setting you on a path to future success. Tune in and embrace the "College Culture" designed exclusively for the remarkable women shaping their college experiences and future careers. Podcast Show Notes: 0:35 - Episode Intro 1:34 - Personal Branding 3:26 - Personal Obstacles, COVID, Bad Roommates 7:05 - Self-Reflection 8:23 - Female Obstacles 9:20 - PR Crisis 10:24 - Finding Yourself 11:45 Digital PR & Social Media 13:00 - Online Presence 17:45 - Episode Conclusion Check out some articles and videos to learn more about personal branding: - https://www.forbes.com/sites/goldiechan/2023/04/05/5-reasons-to-start-building-your-personal-brand-in-college/?sh=6ab0301a4c96 - https://blog.hubspot.com/sales/the-ultimate-guide-to-personal-branding - https://www.linkedin.com/pulse/building-personal-brand-women-seema-chokshi/

When it comes to staying up to date with celebrities, we have seen a movement from tabloid news to social media since 2016. Since then, celebrities have begun to share their news on social media rather than relying on news organizations to always disperse news for them. In this episode, Taylor Cook and Eduardo Strobel dissect celebrities’ public relations tactics on social media. Celebrity Tea comments on the shift in how celebrity public relations function and provides positive and negative instances of their public relations on social media. Ashton Kutcher and Mila Kunis’s apology video after showing support for the harassment case against Danny Masterson caused serious backlash on social media. We take a deep dive into other PR tactics they could have employed to handle the situation. We also compare social media accounts of other celebrities, such as Taylor Swift and Nina Dobrev. Looking at the differences between these celebrities’ posts and their engagement with the public. Our goal is to examine each celebrities use of online listening, organic social media, and overall PR knowledge to leverage their social media platforms in their favor. Tune in to Celebrity Tea to learn more about celebrities’ public relations and what works to create a bond with their followers. Vanity Fair article: https://www.vanityfair.com/style/2016/12/celebrity-social-media-replacing-pr-publicists Ashton Kutcher and Mila Kunis’s apology video: https://www.instagram.com/reel/Cw-6kG2PusA/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== PR tactic by Molly McPherson: https://vm.tiktok.com/ZMjbosNp4/ Taylor Swift’s Instagram account: https://www.instagram.com/taylorswift/?hl=en Nina Dobrev’s Instagram account: https://www.instagram.com/nina/?hl=en Nina Dobrev’s TikTok account: https://www.tiktok.com/@nina?lang=en

Do you remember the last time you wore your low rise jeans? Get them out of your closet; Y2K style is back! Flip your cassette tape to the 2000s to rekindle your romance with fashion nostalgia. In this episode of Fashion Rewind, Shubhangi Pandya and Jamie Brian discuss the role that social media has played in reviving Y2K fashion trends. We take a thrilling trip down memory lane, exploring the resurgence of Y2K trends, reimagined for the digital age. Learn how the digital realm breathes new life into these iconic styles as we dive into the world of fashion influencers. We'll introduce you to Gabi’s Vintage, a curator of vintage authenticity and Komal Pandey, an Indian fashion sensation weaving cultures into her unique ensembles. On the corporate PR side, Levi’s has leaned into fashion nostalgia trends to keep their brand a household name. We discuss how their celebrity partnerships and social media strategy have built relationships with Gen Z audiences. As we draw the curtains on this episode, we'll connect the dots between fashion nostalgia and the digital realm's PR landscape. Find out how this age-old yearning weaves its magic across generations and shapes the world of fashion. Tune in and let Fashion Rewind guide you through the timeless voyage of fashion, where the past meets the present and influences the future. Gabi's Vintage: https://www.instagram.com/gabis_vintage/ Komal Pandey: https://www.instagram.com/komalpandeyofficial/ Levi’s: https://www.instagram.com/levis/ https://www.tiktok.com/@levis

In this episode, Jordan & Mateo explore the importance of digital marketing in the film industry and how it can make or break a movie's success. We begin by discussing what makes a good digital campaigns for movies, which includes having a clear and concise message, using targeted advertising to reach the right audience, and creating engaging video content that build anticipation. Next, we discuss how campaign for the upcoming Super Mario movie has done a great job of doing so. We discuss the various tactics used in the campaign, such as consistent video creation, using outside-of-the-box digital tactics, and partnering with popular influencers and brands. Finally, we look back at the 1993 Super Mario movie and how it could have been more successful if it could have had a strong digital marketing campaign. We discuss the missed opportunities and how a more targeted and creative digital campaign could have helped the movie reach a wider audience and generate more interest. Check out the trailer for the Super Mario Bros movie: https://www.youtube.com/watch?v=TnGl01FkMMo

Maddie Goerl and Alex Zito discuss the public relations nightmare that was the Kendall Jenner Pepsi commercial. Although Jenner and Pepsi had good intentions, the commercial seemingly used the Black Lives Matter movement as a secondary element that was inappropriately used. In this episode, Maddie discusses how celebrities and large corporations float above the rules and the backlash of a crisis like this. She also talks about the importance of research in public relations and how it can affect a company's campaign. Additionally, Alex talks about comparable campaign failures and some digital public relations tools companies can use to refine their story and ensure it suits their audience. The common theme with all of the companies is their lack of thoroughness when going through the ideation process of their campaign. At the end of the episode, Maddie and Alex review best practices for creating a campaign that appropriately and effectively reaches an audience Check out related resources below: Kendall Jenner Pepsi Ad: https://time.com/4726500/pepsi-ad-kendall-jenner/ https://www.fridaythings.com/recent-posts/pepsi-commercial-kendall-jenner Burger King: https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/ https://twitter.com/BurgerKingUK/status/1369036021925638154 Dove: https://www.cbc.ca/news/business/dove-ad-1.4347314

Welcome to the Way,Way, Back and Gone podcast where Cole Oswald and Jorden Shevel talk about how sports PR is changing for the better. We talk about new changes in the MLB, the buzz created around the NHL playoffs, and Virtual Reality in sports. Tune in for some fresh takes on how professional sports teams are building and growing their brand in a digital age.

In this episode of Tamra McMillion and Chong Chen, public relations majors, discuss the Stop Cop City protests in Atlanta, Georgia, and analyze the social media presence of the protesters and the City of Atlanta. Relevant Links - City of Atlanta press release - https://www.atlantaga.gov/Home/Components/News/News/14583/672?npage=2 City of Atlanta, Instagram - https://www.instagram.com/cityofatlantaga/ Semrush keyword search - https://www.semrush.com/analytics/keywordoverview/?q=Stop+Cop+City&db=us Defend the Atlanta Forest, Twitter - https://twitter.com/defendATLforest #copcity, TikTok

In this episode of The Music Sesh, Avery Savage, and Alexandra Austin talk about TikTok within the music industry. Throughout the podcast, Avery and Alex discuss how people find music today, what Tiktok is, examples of TikTok artists who’ve found fame on the app, and the public relations implementations of social media and the music industry. Today, most music is easily found on TikTok- which is a short-form video platform that people can share videos on. TikTok is one of the fastest growing platforms out there to date. Many musicians stream their music on other platforms too, but go to TikTok as a means to build up a following and truly promote promote their music to a fan base- both new and old. During the episode, Avery and Alex discuss artists who have risen to fame through TikTok. They talk about the artist Lil Nas X who rose to fame after posting himself singing “Old Town Road” on the platform. The two also discuss the band Honey Revenge and how TikTok has made the group blossom. Avery and Alex spend some time discussing the public relations implementations of TikTok within the music industry too. The two share information on how musicians can reach a wide audience as well as ways to increase awareness of a musicans brand. The two end with discussing TikTok’s recent ban and the ways in which this could harm musicans within the industry.