Digital Public Relations

In this episode of The Music Sesh, Avery Savage, and Alexandra Austin talk about TikTok within the music industry. Throughout the podcast, Avery and Alex discuss how people find music today, what Tiktok is, examples of TikTok artists who’ve found fame on the app, and the public relations implementations of social media and the music industry. Today, most music is easily found on TikTok- which is a short-form video platform that people can share videos on. TikTok is one of the fastest growing platforms out there to date. Many musicians stream their music on other platforms too, but go to TikTok as a means to build up a following and truly promote promote their music to a fan base- both new and old. During the episode, Avery and Alex discuss artists who have risen to fame through TikTok. They talk about the artist Lil Nas X who rose to fame after posting himself singing “Old Town Road” on the platform. The two also discuss the band Honey Revenge and how TikTok has made the group blossom. Avery and Alex spend some time discussing the public relations implementations of TikTok within the music industry too. The two share information on how musicians can reach a wide audience as well as ways to increase awareness of a musicans brand. The two end with discussing TikTok’s recent ban and the ways in which this could harm musicans within the industry.

On this week’s episode, Maddie Majikas and Ethan Cohen are deep diving into the never-ending sea of cancel culture in the music industry. What started as a way to hold celebrities accountable for racist, misogynistic, or overall distasteful actions has spiraled into a phrase with seemingly no impact. In this episode we dissected three examples of cancel culture within the last year: Lizzy McAlpine’s controversial decision to tour with John Mayer, Chloe Baliey’s collaboration with Chris Brown, and Morgan Wallen’s racist language caught on video. We aim to understand these situations from a consumer’s perspective and as PR professionals. To learn more about what was covered in today’s podcast visit the links below. Lizzy McAlpine: 1:52 https://twitter.com/LizzyMcAlpine/status/1619113562781421569?s=20 https://www.insider.com/lizzy-mcalpine-five-seconds-flat-interview-2022-11 Chris Brown and Chloe Bailey: 5:38 https://www.nylon.com/entertainment/chloe-chris-browns-collaboration-controversy-explained Morgan Wallen: 9:18 https://www.salon.com/2022/03/09/is-morgan-wallens-album-of-the-year-win-proof-that-cancel-culture-doesnt-exist/ https://www.insidehook.com/article/music/morgan-wallen-cancel-culture https://www.realclearpolitics.com/articles/2022/01/29/morgan_wallens_comeback_defies_cancel_culture_147117.html Find Us on social media! @maddiemajikas on Twitter and Instagram @ethanisangry on Twitter or @coh.ethan on Instagram

Description: In this episode of the Digital Public Relations Podcast, Trent and Yari discuss the best ways to brand yourself to potential employers through blogging, and give their opinions on the value of blogging through their own experiences. What was discussed: [0:45] Trent and Yari discuss their blogs, and how it relates to their future careers in Public Relations. [3:45] The importance of visuals and multimedia elements in blogs. [4:50] What is search engine optimization, and how can it help your blog? [6:30] The difficulties of maintaining a quality blog. [7:55] How to pick the right keywords for your blog. [9:20] How to manage copyrighted images and videos. [11:05] Is blogging a dead practice? Check Out our blogs: Yari's - Film Fem https://ysotomay.wixsite.com/film-fem Trent's - Football Frenzy https://trentblackburn.weebly.com Relevant Links: https://www.moz.com

Grace and Macy discuss what exactly happened in East Palestine, Ohio and the impact it had on locals thus far. As an East Palestine native, Macy brings the inside scoop. After discussing what happened, the two take a dive into the digital presence of Norfolk Southern throughout the crisis, the lack of communication on social media during the critical first two weeks and the impact that has online. This episode examines both what and WHEN Norfolk Southern used social media to communicate with their public, along with the social media posts that occupied the topic's space in the time NS waited to post their statement. Take a look at the sources discussed in the episode: Norfolk Southern newsroom statement: https://nscorp.mediaroom.com/news-releases?item=123032 First NS Instagram post since the crash: https://www.instagram.com/p/CoyIaAnu6p9/ Three posts before the crisis: https://www.instagram.com/p/CoLSOhfsQMP/ https://www.instagram.com/p/CoIRvfEMqBH/ https://www.instagram.com/p/Cn4us4rvp1Q/ Nick Drom TikTok: https://www.tiktok.com/@nickdrom/video/7197262870793473322?q=east%20palestine&t=1678937121389

Many of us have heard the phrase, "Just wait until you're in the real world,", but what comes in the time before that? Navigating through college can be hard for any college student, and in this episode of Digital Public relations, two current public relations students are here to help. In this episode of Digital Public Relations, PR students Olivia Perry and Kayla Polansky dive deep into preparing you for the "real world" after college. Tune in to learn about interview tips and interview advice that Olivia and Kayla have received throughout their college careers. Plus, hear about tools that both students have used in their PR classes to amplify their skills! Follow Olivia and Kayla on Instagram and LinkedIn: Instagram: https://www.instagram.com/olivia.perrry/ https://www.instagram.com/k.polansky/ LinkedIn: https://www.linkedin.com/in/olivia-perry2023/ https://www.linkedin.com/in/kaylapolansky/ Check out these articles to learn more: https://www.thebalancecareers.com/top-job-interview-tips-for-college-students-2059837 https://www.careerprofiles.info/college-job-interview-tips-dos-donts.html

On this episode of the Digital PR podcast, Serena and Alexus discuss one of the most infamous artists from the 20th century, Andy Warhol. We cover the creative’s life, controversies and his role in pop art culture, through the lenses of PR professionals. Known as a “prophet of celebrity culture and the pioneer of the hands off business approach to art”, Andy is no stranger to the complexities of the limelight. Spending most of his career as an artist, film director and producer, he’s been noted as a prominent figure in the pop art movement. His work explored the relationship between artistic and sexual expression, along with his creativity in commercial illustration. So sit back, relax and tune in as we discuss the unconventional life of Andy Warhol within the world of digital PR... Follow us on Instagram and Linkedin! Serena Shortridge LinkedIn: https:https://www.linkedin.com/in/sshortr/ Alexus Rayzer IG: @lexluther_ll https://www.instagram.com/lexluther_ll/ LinkedIn: https://www.linkedin.com/in/alexusrayzer/ Want to learn more about the unconventional life of Andy Warhol? Check out these articles to learn more about pop art icon: - FarOut Magazine: https://faroutmagazine.co.uk/watch-andy-warhol-blow-job-short-film/ - Medium: https://medium.com/@blouinartinfo/warhol-a-life-of-controversy-c5917d5cd2b8 - Art Life: https://www.artlife.com/andy-warhols-top-10-paintings/#:~:text=Campbell's%20Soup%20Cans%20(1962),the%20company%20at%20the%20time. - Jasper52: https://www.jasper52.com/blog/why-andy-warhol-was-made-for-social-media/

As a PR professional, working with a celebrity is difficult and you must act quickly. Whenever celebrity drama occurs, the Internet is faster than you think. A public relations specialist needs to know how to effectively communicate so the celebrity's reputation and image remains in a positive light. Watch the infamous slap: https://www.youtube.com/watch?v=myjEoDypUD8 Read the slap scoop: https://www.nytimes.com/2022/04/01/movies/oscars-will-smith-slap.html https://www.nytimes.com/2022/04/08/movies/will-smith-slap-academy.html https://www.nytimes.com/2022/03/30/movies/will-smith-chris-rock-slap-oscars.html

In this episode of the Digital Public Relations Podcast, Jessica, Brynne and Taiya dive into the controversial concept of cancel culture and how it poses a threat to us PR Pros. We talk about how social media plays a key role in the process of canceling someone, and how the opinions of others influence how we feel about certain situations. When it comes to social media, news can spread like wildfire, especially when the news involves a prominent figure in society. Things can be blown out of proportion and next thing you know you are in full crisis mode. This is why public relation professionals have become even more important in this day and age, we always have a reputation to uphold. We examine current issues surrounding cancel culture, and celebrities in the spotlight such as Joe Rogan and Will smith. We hope that by the end of this episode you will be able to determine… are these celebrities #canceled or #salvageable? #cancelculture #socialmedia #oscars #prindustry #canceled #crisiscommunications Follow us on Instagram and Linkedin! Brynne Mann IG: @brynnemann https://www.instagram.com/brynnemann/ LinkedIn: https://www.linkedin.com/in/brynnemann Jessica Ames IG: @jessames_ https://www.instagram.com/jessames_/?hl=en LinkedIn: www.linkedin.com/in/jessica-ames- Taiya Godwin IG: @taiyagodwin https://www.instagram.com/taiyagodwin/?hl=en LinkedIn:www.linkedin.com/in/taiya-godwin Check out these articles to learn more about cancel culture, how PR Pros handle cancel culture and more information about the Will Smith Oscars scandal. Cancel Culture: https://nypost.com/article/what-is-cancel-culture-breaking-down-the-toxic-online-trend/ PR Pros & Cancel Culture: https://progressions.prsa.org/index.php/2021/03/15/practicing-public-relations-in-the-age-of-cancel-culture/

On this episode of the Digital PR Podcast, Leah and Joyleah discuss one of Youtube’s most controversial influencers, Trishia Paytas (she/her, they/them). We cover the Youtuber’s social media controversies, especially the Frenemies Podcast debacle. Before the fallout of the podcast, Paytas was involved in several online quarrels that led to a lot of bad publicity. One of those strifes was with influencer Ethan Klein; however, the pair was able to mend their relationship and then created the Frenemies Podcast. Leah and Joyleah discuss the rise and fall of the popular podcast and how it could have done wonders for Paytas’s brand. Our host asks whether people care if influencers are unproblematic or do people just love the drama? Check out these articles to learn more about the Frenemies drama: https://www.insider.com/life-and-controversies-of-youtuber-trisha-paytas-2019-8#paytas-had-a-close-friendship-with-fellow-youtuber-shane-dawson-6 https://www.insider.com/frenemies-trisha-paytas-quit-ethan-klein-podcast-leaving-stepping-down-2021-6 https://thetab.com/uk/2021/06/17/trisha-paytas-cancelled-210648 https://www.insider.com/trisha-paytas-youtube-feud-did-dissociative-identity-disorder-2020-3

Harry Styles is known for his treasure-hunting or easter egg style of promotion. Styles won’t just come out and promote his album on his mainstream platforms, he lets fans figure out what’s coming next. Is this a good strategy or should he stick to traditional ways of promotion? Find out what two public relations students have to say about it in this episode. In this episode of Digital Public Relations, Chloe and Yari take a closer look at Harry Styles’ PR and marketing tactics while promoting his two albums: Fine Line and Harry’s House. They dive into why these tactics work for Styles, the evolution of his strategy and their personal opinions of his style of public relations. Follow us on IG and Linkedin: IG: @chloe_zofchak https://www.instagram.com/chloe_zofchak/ @yariliscrystal https://www.instagram.com/yariliscristal/ LinkedIn: Chloe Zofchak https://www.linkedin.com/in/chloe-zofchak/ Yarilis Sotomayor https://www.linkedin.com/in/yarilis-sotomayor-25b685222/ Check out these articles to learn more about Harry Styles’ marketing http://www.prssalb.com/blog/how-harry-styles-used-a-treasure-hunt-method-to-pull-the- most-viral-music-marketing-campaign-of-2019 https://blog.hollywoodbranded.com/how-harry-styles-has-utilized-unique-marketing-to-grow-his-fanbase And of course… stream As it Was by Harry Styles