Agile Marketing

As CoSchedule’s head of marketing, Nathan Ellering wears a lot of hats. In this Agile Marketing minisode, we speak to Nathan about the role he plays as product owner for CoSchedule’s agile marketing leaders. We discuss how to define Agile and adopt it for your marketing team, as well as other key takeaways from CoSchedule’s book on the subject: 
 

“How to Get Started with Agile Marketing and Do Better Work,” available on Amazon: https://www.amazon.com/Started-Agile-Marketing-Better-Work/dp/169544213X; Produced by Share Your Genius: https://www.shareyourgenius.com/

As Senior Director of Global Content at Red Hat, Laura Hamlyn manages a global team responsible for content strategy and content marketing programs. Laura has not only implemented Agile across a 40+ person global content team, but she’s also won the SiriusDecisions Content Program of the Year award for her efforts. In this mini-sode, Laura speaks to how she’s leveraged different types of Agile project management for more specialized roles on her team, as well as how she’s made Agile work globally.

Produced by Share Your Genius: https://www.shareyourgenius.com/

Before starting his agency, Daniel Herndon launched a fledgling record label, and later through a natural progression, began pursuing brands for endorsement opportunities to support the label's artists. This effort lead to the start of his marketing and brand design shop called Redwall Live, which soon became MilesHerndon through a merger with a competitive agency and eventual partner buyout. In this live Agile Marketing Indy event, hosted at his coffee and grilled cheese venture Gavel Curated Cafe, Daniel shares how scaling a memorable brand can sometimes be as simple as writing on the back of a cocktail napkin.

Learn more about the companies represented in this episode:

• Daniel Herndon
• Miles Herndon
• Gavel Curated Cafe
• Share Your Genius

Brooke Kovanda, from the powerhouse agency Edelman, joins Muhammad to share some amazing insights into the life an account manager and how she overcame her biggest organization/productivity challenges. In true agile podcast fashion, she shares three tactical ways to help you keep it together and Get Stuff Done in even the most fast moving of environments.

Agile Marketing Indy teamed up with Pride IN Tech for this special event episode that offers a peek into the world of marketing - how the industry has changed, trends to watch out for, and tips for measuring performance.

Host: PFL.com; Moderator: Alex Young; Panelists: Muhammad Yasin, Joel Smith, Eva Jackson, Ashlee Fujawa. Special thanks to Pride IN Tech, a networking group for LGBTQ+ professionals to make connections in the Indiana tech community. More info: https://www.prideintech.com/.

Gabriela Chamorro, Director of E2E Customer Experience at American Express, has launched several full-stack scrums during her 9-year tenure.

In this minisode, she shares three key requirements for making Agile work at any organization. Plus, Gabriela sheds light on the leadership skills needed to manage change and iterate on Agile processes.

A good marketing agency operates as an extension of your in-house team, but what happens behind the scenes to make an agency/client relationship successful?

At July's Agile Marketing Indy live event, hosted by Bloomerang, three agency panelist give a peek inside what they do to maintain process, plan and prioritize client projects, and predict team capacity (you know, all the stuff that happens in between those weekly check-in calls). Special thanks to: Rachel Johnson, moderator; Douglas Karr, DK New Media; Anna Roolf, BLASTmedia; Travis Lynch, Bitloft

As a content marketer and internal brand and communications manager for Gong, Gabrielle Hughes knows how to tell a good story. In this mini-sode, we discuss striking a balance between good storytelling and a project plan, finding brand voice through scale, and maintaining momentum through a rebrand.

ActiveCampaign's Courtney Graham, manager of customer success and product support, works with marketers every day to build and automate their customer journeys. Recorded at Agile Marketing Indy's July live event (hosted by Formstack), Courtney shares tips to drive better efficiency at every phase of the customer lifecycle.

Jesse Hopps, CEO and founder of Demand Metric joins us, after talking to hundreds of marketers, to share what he’s learned about the shocking gap between what popular surveys are saying about the adoption of agile marketing and what he's actually seeing in the marketplace.

We also dig into how the tech shift has changed the dynamic of who's teaching/learning in the workplace, what to look for in an agile initiative leader, and what you should be watching for when you evaluate an agile marketing project management system.