Better Done Than Perfect
by UserlistThe show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
Copyright: Better Done Than Perfect by Userlist
Episodes
SaaS Metrics from $0 to $100M MRR with Sid Jain
37m · PublishedHow do SaaS metrics evolve throughout the company life cycle? In this episode, we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.
Visit our website for the detailed episode recap with key learnings.
- ChartMogul – Sid’s place of work
- GitLab KPI
- Jamin Ball
- SaaS Metrics that matter to Investors
- The SaaS Metrics that Matter
- SaaStr
- Follow Sid on Twitter and LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Data Activation for SaaS with David Sepulveda
33m · PublishedWhat processes are involved in activating your data? In this episode, we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.
Visit our website for the detailed episode recap with key learnings.
- Kumospace – David’s place of work
- dbt logic
- The cupcake approach by Intercom
- Towards Data Science
- SF Python
- Follow David on LinkedIn and Twitter
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Creative SEO for SaaS with Monica Lent
45m · PublishedHow can you approach SEO in a more creative manner? In this episode, we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.
Visit our website for the detailed episode recap with key learnings.
- Affilimate – Monica’s SaaS
- Sanity – Affilimate’s CMS of choice
- SEO for B2B SaaS with Pawel Grabowski
- Follow Monica on Twitter
- Check out Monica’s free course, SEO for Devs
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Measuring the ROI of Email with Claudiu Murariu
47m · PublishedHow do you measure the ROI of your emails? In this episode, we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.
Visit our website for the detailed episode recap with key learnings.
- InnerTrends – Claudiu’s SaaS
- The Big User Onboarding Roundtable
- The One Metric for User Onboarding
- Tuple – a tool by Ben Orenstein
- How to Save Money on High Volume Email
- ProfitWell – a SaaS analytics tool
- DreamHost emails
- Follow Claudiu on Twitter and LinkedIn
- The Data-led Podcast
- Send Claudiu an email
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Content Curation with Jonathan Gandolf
38m · PublishedHow can SaaS marketers benefit from content curation? In this episode, we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more.
Visit our website for the detailed episode recap with key learnings.
- The Juice – Jonathan’s content curation platform for B2B professionals
- BDTP S5E2: Building Two-sided Marketplaces with John Doherty
- UI Breakfast Episode 175 with Dru Riley
- SparkToro – a tool by Rand Fishkin
- G2 – business software and services reviews site
- BDTP S5E4: Survey-based Research Projects with Becky Lawlor
- The Cold Start Problem – a book by Andrew Chen
- Follow Jonathan on LinkedIn and Twitter
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Email Deliverability with Lauren Meyer
39m · PublishedCan we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.
Visit our website for the detailed episode recap with key learnings.
- SocketLabs – Lauren’s place of work
- Patrick McKenzie’s Twitter thread about self-hosting emails
- Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools
- SPK, DKIM, DMARC – email authentication protocols
- Spamhaus, SpamCop – spam blocklist providers
- Follow SocketLabs on Twitter
- Follow Lauren on Twitter and LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Email Strategy with Samar Owais
33m · PublishedWhen is the right time to think about your email strategy? In this episode, we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.
Visit our website for the detailed episode recap with key learnings.
- Emails Done Right
- Joanna Wiebe – founder of Copyhackers
- Val Geisler – an email strategist and educator
- Join Samar’s list to get updates about her upcoming SaaS email strategy course
- Follow Samar on Twitter
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Product-led Growth with Todd Olson
41m · PublishedWhat does it mean to run a product-led organization? In this episode, we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.
Visit our website for the detailed episode recap with key learnings.
- Pendo – Todd’s SaaS
- Measuring and Managing Performance in Organizations – a book by Robert Austin
- Mailchimp, Datadog – SaaS companies with freemium plans
- Follow Pendo on Twitter and LinkedIn
- Follow Todd on Twitter
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Founder-led Sales with Josh Ho
42m · PublishedWhy do SaaS founders have a unique advantage at doing sales? In this episode, we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.
Visit our website for the detailed episode recap with key learnings.
- Referral Rock – Josh’s product
- Streak – a simple CRM tool
- HubSpot – a popular CRM tool
- Steli Efti – a thought leader in sales, CEO of Close
- The Sales Acceleration Formula – a book by Mark Roberge
- Searching for SaaS Podcast
- Marketing Retro Podcast
- Follow Josh on Twitter
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Product Monetization with John Kotowski
42m · PublishedHow do you leverage monetization for growth? In this episode, we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.
Visit our website for the detailed episode recap with key learnings.
- Buyerson, Inc. — John’s consultancy
- SaaS Monetization: The Secret Weapon for Growth
- How to Write a Pricing Update Email: 14 Examples from Real SaaS Companies
- How To Price Your Product: A Guide To The Van Westendorp Pricing Model
- Follow John on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Better Done Than Perfect has 76 episodes in total of non- explicit content. Total playtime is 50:19:12. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on April 27th, 2024 18:11.
