Better Done Than Perfect
by UserlistThe show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
Copyright: Better Done Than Perfect by Userlist
Episodes
Re-engagement Emails with Tim Hart
29m · PublishedHow do you know if a subscriber is due for a re-engagement campaign? In this episode, we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.
Visit our website for the detailed episode recap with key learnings.
- Response Labs
- Email Geeks
- Connect with Tim on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Customer Acquisition Strategies with Farzad Rashidi
42m · PublishedHow can you improve your customer acquisition funnel? In this episode, we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.
Visit our website for the detailed episode recap with key learnings.
- Respona — Farzad’s tool
- UI Breakfast Episode 167: Designing Effective Presentations with Payman Taei
- Semrush, Ahrefs, Moz — Farzad’s tool stack
- Outreach Strategy Hub
- Connect with Farzad on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Prioritizing Engineering Resources with Phil Alves
38m · PublishedHow do you get the best ROI from your engineering team while keeping them happy? In this episode, we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.
Visit our website for the detailed episode recap with key learnings.
- DevSquad — Phil’s consultancy
- DevStats — Phil’s product
- Shape Up — a book by Ryan Singer
- UI Breakfast Podcast Episode 238: The Allied Team Model with Anthony Armendariz
- DORA Metrics
- SPACE Framework
- SaaS Origin Stories
- Check out Phil’s website
- Follow Phil on Twitter
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Virality & Word of Mouth with Gaurav Vohra
42m · PublishedHow can virality and word of mouth help with your SaaS growth? In this episode, we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.
Visit our website for the detailed episode recap with key learnings.
- Superhuman — Gaurav’s company
- Traction — a book by Gabriel Weinberg and Justin Mares
- Warby Parker — an example of great customer experience
- How to Model Viral Growth: The Hybrid Model
- What is K-Factor in Viral Marketing?
- Snowflake, HubSpot, BigQuery
- Wordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success stories
- Check out Gaurav’s website
- Follow Gaurav on Twitter and LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Using Swag to Grow Your SaaS Brand with Scott Markovits
46m · PublishedHow can swag amplify your SaaS brand reputation? In this episode, we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more.
Visit our website for the detailed episode recap with key learnings.
- InVision — Scott’s previous place of work
- Threadbird
- Cotton Bureau
- Fathom Analytics
- Follow Scott on Twitter and LinkedIn
- Check out Scott’s website
- Leading From Afar
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Personal Motivation in B2B SaaS with Sofia Quintero
52m · PublishedHow can you uncover your customers’ personal motivation and leverage it for SaaS growth? In this episode, we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.
Visit our website for the detailed episode recap with key learnings.
- Collie — Sofia’s new product, a tool for engineering teams
- EnjoyHQ — Sofia’s previous company
- Know Your Customers’ “Jobs to Be Done”
- Uncovering Customer Insights with Aggelos Mouzakitis
- Check out Sofia’s personal website
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
SaaS Brand Architecture with Karrie Sanderson
40m · PublishedWhat makes a SaaS brand special? In this episode, we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.
Visit our website for the detailed episode recap with key learnings.
- Typeform, Smartsheet — Karrie’s previous employers
- S6E7: Uncovering Customer Insights with Aggelos Mouzakitis
- Wynter — a research platform
- Warby Parker — an example of a consistent brand
- Brandfolder, Frontify — Digital asset management systems
- Connect with Karrie on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Managing SaaS Growth with Asia Orangio
42m · PublishedHow do you approach and manage your SaaS growth processes? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick a focus area, how to handle pricing experiments, and more.
Visit our website for the detailed episode recap with key learnings.
- DemandMaven — Asia’s company
- Hacking Growth — a book by Sean Ellis and Morgan Brown
- Sprint — a book by Jake Knapp, John Zeratsky, and Braden Kowitz
- North Star KPI
- Van Westendorp Price Sensitivity Survey
- How Superhuman Built an Engine to Find Product-Market Fit
- Price Intelligently Blog
- S6E8: Software Pricing Design with Chris Mele
- 10+ Survey Email Examples for Your SaaS + Free Template
- Follow Asia on Twitter and on LinkedIn
- In Demand Podcast
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Software Pricing Design with Chris Mele
1h 5m · PublishedWhy should SaaS businesses invest in a pricing strategy? In this episode, we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.
Visit our website for the detailed episode recap with key learnings.
- Software Pricing Partners
- The three worst B2B SaaS pricing errors – and how to avoid them
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
51m · PublishedHow can the JTBD framework help with customer development and product positioning? In this episode, we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.
Visit our website for the detailed episode recap with key learnings.
- headofgrowth.io — Aggelos’ consultancy
- Whereby — the case study we’re talking about
- What is Jobs to be Done (JTBD)?
- UI Breakfast Episode 254: Learning to Build with Bob Moesta
- Demand-Side Sales 101 — a book by Bob Moesta
- Clayton Christensen
- See Aggelos’ service for B2B SaaS teams
- Connect with Aggelos on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Better Done Than Perfect has 76 episodes in total of non- explicit content. Total playtime is 50:19:12. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on April 27th, 2024 18:11.
