Analytive Podcast

Today on the podcast we have Melanie Ulle! Visionary and Founder of Philanthropy Expert, Melanie views philanthropy as a true vocation. She previously worked as Senior Development Director at one of the largest foundations in the country. Her many years of professional experience include philanthropic development, political fundraising and nonprofit management. Throughout her career she has raised tens of millions of dollars, resulting in a significant impact for a broad range of candidates and organizations.

She currently mentors mid-level development professionals through a university-led leadership program, the Institute for Leadership in Development.  She has been featured on the Today Show, Fox News, the Associated Press, the Denver Post, the Wall Street Journal, Martha Stewart, and dozens of other national and international news outlets.  Melanie received her Bachelor of Art in international political economy from Colorado College.

In today’s podcast, we cover fundraising, asking for money, how “major gifts” programs work, how to develop relationships through curiosity, and so much more.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Hello! Welcome to the Analytive Podcast. Today on the podcast we have Deniciro “Denny" Otsuga.

Denny is a Japanese transplant to Colorado. He was initially trained as a Ph. D. molecular geneticist, and decided to use his scientific knowledge to help translate scientific discoveries to the marketplace to create a tangible benefit to society.

After earning his doctoral degree, Denny worked in the technology transfer field. Technology transfer (which we talk a bit about in this podcast) is the process of taking inventions from the lab or university to deploying them into the marketplace through products or services.

Denny used his science background to assess innovation from university research, patent them, and then find industry partners interested in developing it into a product.

Denny then went to work for a biotech startup (putting him on the other side of the negotiation table) to license patents from university researchers.

He was then recruited to take executive positions in technology transfer at several universities.

Eventually, Denny left the comfortable university position to start a company that ended up being acquired for more than 20x the initial investment in just 18 months.

Denny has since been on the venture capital and angel investment side of the ecosystem helping entrepreneurs and developing a venture ecosystem in Fort Collins, Colorado.

In today’s episode, we talk about angel investing, venture capital, fundraising, technology transfer, and a host of other topics. Huge thank you to Denny for coming on the Analytive Podcast.

Click here to learn more about the Rockies Venture Club.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

EIDL loans, PPP, Stimulus, what does it all mean for you!? If you’re a sole proprietor, a small LLC, or in the non-profit space, this podcast is for you.

Kim Fisher is the Chief Strategist at Vision Catalyst. With over 30 years' experience as a nonprofit executive and business coach, Kim's extensive experience in both domestic and international organizations enables her to create and implement the financial, administrative and fundraising infrastructure that ensures an organization's long-term success.

Kim has worked at the director level in the areas of business development, training, marketing, and program development. Her favorite role was serving as the CEO of Arms of Love International where she is still known as "mommy Kim" to the children of her heart in the Philippines and Nicaragua.

Kim has earned degrees in Psychology and Business from the University of California, Santa Barbara and in BIble and Theology from William Jessup University.  She holds certificates in counseling, coaching, and spiritual direction.

In this conversation, we talk about the Paycheck Protection Program (PPP) and the Economic Injury Disaster Loan (EIDL). If you’re a non-profit this is super relevant to you, but I also have her work through the small business implications for small businesses and independent contractors.

If you run, volunteer with, give to, or serve on the board of a nonprofit organization, you’re likely feeling the pressure right now. As someone who has supported and been a part of several important nonprofit organizations, I wanted to reach out to a friend of mine who has tons of experience in helping nonprofits navigate the chaos.

Art Bavoso (MS.Ed) is the founder, owner and President of Third Sector Enterprises, Inc., His professional experience in the nonprofit field spans many decades and includes senior-level positions at Partners Mentoring Youth, Larico Youth Homes, United Way, Colorado State University and the Health District of Northern Colorado.

Art is a specialist in strategic planning, group facilitation and all aspects of fundraising (including donor qualification, capital campaigns and planned giving). Art Bavoso was also the recipient of the Administrator of the Year Award from the Colorado Juvenile Council and the Service to Mankind Award from the Overland Sertoma Club.

As we discuss the impact of Coronavirus on nonprofits, I knew I had to have Art on the podcast. In this episode, he gives boards, directors, and non-profit managers sage advice on how to deal with this combination of health crisis and recession.

So without further ado, here’s Art Bavoso.

This is Tyler and you are listening to the Analytive Podcast.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Wow! What a crazy world we live in. We’re releasing this episode in the middle of the Corona Virus lockdown. With all the craziness in the world, I reached out to my friend Emily Altman and invited her to this podcast.

Emily is a therapist with a focus on marriage, couples, and family counseling. I wanted to bring her on to get her perspective on how each of us: as entrepreneurs, marketers, and business people can stay sane during this time

In this episode, she gives us some practical tools and exercises that you can do literally today to help deal with some of the stress you may be feeling.

Plus, we discuss how to keep your relationships healthy whether you’re stuck apart or (sometimes even more challenging) stuck together during this time.

She takes us through outlining your own mental health plan so you can be engaged through this chaos.

I’m humbly presenting this to you guys in the hope it helps some of you. We’re living in a history book right now, and things change by the day. I pray that this interview helps in some small way to equip you to be the best businessperson, parter, parent, employee, or whomever you need to be right now.

If you love this podcast, please give us five stars on your favorite podcast platform and share it with those who you may think need it.

With that, I present my interview with Emily Altman. This is Tyler, and you are listening to the Analytive Podcast.

Books Noted During Our Conversation:

• The Seven Principles of Making Marriage Work - https://www.gottman.com/product/the-seven-principles-for-making-marriage-work/
• The Man's Guide to Women - https://www.gottman.com/the-mans-guide-to-women/ 

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Tyler's presentation for the 2020 Fort Collins Startup Week.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Hello! Welcome back to the Analytive Podcast.

Back in 2013, the Northern Colorado area was hit with massive flooding. Experts called it a “500-year flood”. In fact, Estes Park which is only about 45 minutes from where I lived, was virtually impossible to get into or out of.

In fact, getting people out of Estes was the largest airlift since hurricane Katrina.

And in the middle of all of this was one organization: Serve 68.

Serve 68 is born out of a collection of local churches in Northern Colorado where we’re based. They take unique approaches to solve problems using creative solutions.

One of my favorite stories was told after I’d stopped the recording. There’s a widow here in town who is battling cancer. For that reason, she is unable to make a real income and traditional support structures didn’t provide the level of help she needed.

Serve 68 went out and partnered with a bunch of local businesses and came up with a solution. Instead of just giving her money to live on, they helped her finish her basement (including installing a bathroom and kitchenette) that she can rent out.

That rental is currently providing enough for her to live off of.

I’ve been involved with Serve68 officially and unofficially for many years and love the work they do. If you’re looking to be inspired by creative solutions to community problems, you’ll love this interview.

So without further ado, here’s my interview with the founder and executive director of Serve 68 - Mike Walker.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Ladies and gentlemen, welcome to the Analytive Podcast!

Today on the show I have Todd Cornell. Todd has a long history of working with and in China and boasts over 30 years’ experience in US-China business communications.

He runs Cultur668 and is the Executive Director of the Northern Colorado branch of the Global Chamber.

In this interview we dig deep into Chinese culture. We look at what businesses and individuals need to understand about Chinese worldview and how we should approach doing business in China in a way that builds trust and rapport.

We also look at some of the pros and cons of working in China - especially with recent developments in the political space.

Hang on, because if you’ve ever wanted how Chinese business culture works and how it’s different than the US, this is a conversation you want to take notes on.

So without further ado, here’s my conversation with Todd Cornell.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Bryan Kimbell is an experienced branding and marketing professional who is currently consulting and acting as fractional head of marketing for clients in a variety of industries.

Through the years he has managed every aspect of marketing and brand development, advertising strategy and placement, in addition to growing international markets and working alongside engineers through product development. He’s worked with clients as diverse as the LA Kings, Sphero, Lifestraw, and many others.

In this conversation, we discuss marketing sports teams and specifically dive deep into how companies can create social impact. If you’ve wondered how to create and empower social impact within your business, this is the podcast for you.

So without further ado, here’s my conversation with Bryan Kimbell.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Retargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online?

What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build your brand?

That’s what Shoelace does. And I hope today’s conversation with Reza Khadjavi will give you tons of ideas on

Reza is the CEO at Shoelace and helps DTC brands generate more revenue and build brand equity with Customer Journey Retargeting.

If you’ve never used retargeting ads or just do some “set it and forget it” type retargeting, this is a conversation you’ll want to take notes on.

So without further ado, please welcome Reza Khadjavi.

Link 

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.