Content is for Closers

Highlights from the conversation:

• Adam’s innovation in health insurance (1:56)
• The move from insurance to advertising (8:00)
• Getting into SEO and content marketing (10:04)
• Founding the Robinson Agency (12:45)
• Betting on yourself (18:04)
• The impact of AI and ChatGPT on SEO and other factors (20:51)
• Putting the customer at the center of your content strategy (23:07)
• Becoming an expert in your niche with relevance and specificity (25:52)
• Growing in a struggling market (28:27)
• Clarity of vision and offering generates leads (34:14)
• Staying connected with Adam and the Robinson Agency (37:32)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

Highlights from the conversation:

• Jason’s background from being fired to his current successes (0:23)
• Starting over as a broker (4:22)
• The “luck” of sales (7:49)
• Data-driven decision making (8:39)
• The impact of COVID-19 (14:42)
• MODE’s shift in trajectory (15:57)
• Improving operations (18:35)
• Complexity of agent network (19:56)
• The importance of failure and adaptability (25:47)
• Pivoting against the challenges (29:09)
• Creating value for yourself (32:28)
• Approaching customers with a full solution mindset (37:48)
• Final thoughts and takeaways (42:12)

Keep up with GUEST:

• Jason Roberts (LinkedIn)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Highlights from the conversation:

• Value of attending conferences (0:25)
• Ed’s background in supply chain (3:49)
• Finding more freight (6:47)
• Evolution of newtrul (8:38)
• Selling technology vs freight (10:27)
• Challenges of monetization (11:23)
• Quantifying value proposition (13:19)
• Overcoming challenges of fundraising (19:57)
• Choosing the right investors (21:51)
• Lower margin strategy (26:53)
• Final thoughts and takeaways (28:47)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Highlights from the conversation:

• Whitney’s background and experience (0:55)
• KCH’s growth in marketing (4:07)
• Creating a uniform message (7:27)
• Building a content machine in supply chain (10:19)
• Recruiting the right fit (11:03)
• Managing growth in a changing economy (14:09)
• Company culture and rewards (16:02)
• What’s coming next for KCH? (17:10)
• Keeping up with Whitney (19:03)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Highlights from the conversation:

• What does AVRL do in the space? (0:15)
• AVRL’s unique approach to delivering white glove service to companies (1:17)
• What does growth look like in AVRL’s hand-selection of clients? (5:44)
• The niche approach to gaining quality of customers, not quantity (6:46)
• Laser focus on delivering results, not promises (8:45)
• Combating a recession with growth (11:55)
• Being a voice for the industry on LinkedIn (15:12)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Highlights from the conversation:

• Josh’s backstory getting into the content game (1:54)
• Influences that inspired the brand (3:13)
• Getting organizational buy-in (5:28)
• Showcasing the brand through individual personalities (9:55)
• B2B Content and Recruiting Content (16:29)
• Guarding against complacency (19:31)
• Wins from the FreightVana approach to Content (22:14)
• Final thoughts and takeaways (26:53)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Highlights from the conversation:

• Takeaways from Manifest (1:36)
• Embracing the challenges of growth (4:34)
• How a possible looming recession is impacting start-ups (8:01)
• What does growth look like for businesses in 2023? (12:05)
• Using AI to automate workflow and cut out the fluff of communication (17:33)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Highlights from the conversation:

• Craig’s background and career journey (7:07)
• Fly-In Luxury Resort (12:47)
• Building vs. buying content (25:32)

Keep up with Craig:

• Twitter: https://twitter.com/FreightAlley

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights from this conversation include: 

* (9:20) How Santosh is disrupting Supply Chain VC through content

* (15:36) Training founders how to articulate a story effectively

* (18:32) Building the industry’s biggest and best show

* (27:02) The power of content compounding

* (39:55) Have You Heard

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* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

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Links & Resources: 

• Santosh’s Podcast
• Follow Santosh on Twitter
• Audible
• Sam Thompson’s Launch in 24 Hours

Highlights from the conversation:

• The current state of the supply chain (3:50)
• How Supply Chain Now came to be (8:37)
• Scaling your podcast beyond yourself (14:05)
• Giving it forward one asset at a time (20:41)
• Where Supply Chain Now is heading (27:53)

Keep up with Scott:

• Supply Chain Now: https://supplychainnow.com/
• LinkedIn: https://www.linkedin.com/in/scottwindonluton
• Twitter: https://mobile.twitter.com/ScottWLuton

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.