Content is for Closers

Highlights from the conversation:

• What CVO means and does (3:34)
• The importance of experience (6:11)
• Having a 30-year perspective (9:01)
• Building digital service (10:44)
• Digital-first impressions (13:06)
• Growth contributors (16:37)
• Team building habits (20:21)
• External influences on internal creativity (24:19)
• Being tech-wise in the media industry (28:15)

Links & Resources:

• The Infinite Game by Simon Sinek: https://simonsinek.com/the-infinite-game
• Whiteboard’s Digital Stewardship Manifesto: https://assets.website-files.com/6000971fd4b15ef62b9f6412/6000971fd4b15e867e9f6534_Digital%20Stewardship%20Manifesto%20-%20Whiteboard.pdf
• Grayscale: https://grayscale.whiteboard.is/
• Center for Humane Technology: https://www.humanetech.com/
• WSJ’s Facebook Files podcast: https://www.wsj.com/articles/the-facebook-files-11631713039
• The Social Dilemma: https://www.humanetech.com/the-social-dilemma
• Youth Toolkit: https://www.humanetech.com/youth
• Praxis Labs: https://praxislabs.co/
• The Redemptive Business: https://www.amazon.com/Redemptive-Business-Playbook-Leaders/dp/057889596X
• A Rule of Life for Redemptive Entrepreneurs: https://www.amazon.com/Rule-Life-Redemptive-Entrepreneurs/dp/057842763X
• The Redemptive Nonprofit: https://www.amazon.com/Redemptive-Nonprofit-Playbook-Leaders/dp/0578496410

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights from the conversation:

• The virality recipe (7:33)
• Step 1: Get their attention (12:26)
• Step 2: Get them to the end (15:27)
• Step 3: Get them to watch again (21:21)
• Step 4: Get a reaction (23:46)
• Step 5: Get a fan (25:32)
• The five points of execution (27:35)

Watch the short here: https://youtube.com/shorts/4NwG371avM8

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

Highlights from the conversation:

• How Shamus got immersed into the business world (4:52)
• What drew Shamus to podcasting (13:27)
• How to get top-level guests on your show (16:08)
• The next steps in life for Shamus (20:23)
• The key to viral content (23:54)

Links & Resources:

• Our Future by Michael Sikand
• Robinhood Snacks Podcast
• TBOY Podcast

Keep up with Shamus:

• Podcast: https://www.mbitpodcast.com/
• Twitter: https://twitter.com/mbitpodcast
• LinkedIn: https://www.linkedin.com/in/shamus-madan-9aa2a0211

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

Highlights from the conversation:

• FRQNCY Media’s unique marketing twist (5:16)
• Michelle’s unique relationship with audio (6:33)
• Defining “audio experiences” (12:11)
• Defining “post-capitalist” (20:09)
• Objectives that change how we approach content (28:46)
• The overarching audio strategy (32:59)
• What Michelle’s proudest of (43:01)

Keep up with Michelle:

• FRQNCY Media: https://frqncy.media/
• Twitter: https://twitter.com/MichelleKhouri
• LinkedIn: https://www.linkedin.com/in/michellekhouri

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Highlights from the conversation:

• Audio innovation (1:36)
• The branding process (10:21)
• Show promotion (16:57)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

Highlights from the conversation:

• Jon’s background and career journey (1:52)
• Crafting a unique voice (7:56)
• Building an audience (14:33)
• Nonconventional book writing (19:15)
• Keeping your podcast going (25:39)
• Practical golf knowledge (30:18)

Keep up with Jon:

• Twitter: https://twitter.com/practicalgolf
• Practical Golf: https://practical-golf.com/
• The Four Foundations of Golf: https://practical-golf.com/my-new-book-is-out/
• The Sweet Spot podcast: https://sweetspotgolfpodcast.podbean.com/

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Highlights from the conversation:

• Upcoming season with the Jags (1:51)
• Blythe’s career journey (5:29)
• Launching a show as a single creator (11:58)
• The importance of remaining curious (18:22)
• The power in ruthlessly cutting content down (21:31)
• Aggravations of being a marketing agency (30:12)

Keep up with Blythe: https://everythingislogistics.com/

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

Highlights from the conversation:

• Jonny’s background (2:39)
• How to improve your show (9:42)
• Technical podcast production tips (14:36)
• Pulling social assets from your podcast (17:12)

Links & Resources:

• Descript: https://www.descript.com/
• Audacity: https://www.audacityteam.org/
• HEARD Prime: https://www.trustheard.com/heard-prime/
• The Data Stack Show: https://datastackshow.com/

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

Highlights from the conversation:

• Running a marathon on every continent (4:12)
• How to get your guests to open up (9:42)
• The secret to longevity (17:09)
• How to get your guests excited (20:18)
• How to stay focussed (23:45)
• Completing a book’s creative process (29:12)
• What there’s to be excited about (31:17)

Links & Resources:

• Stop Asking Questions by Andrew Warner
• Mixergy by Andrew Warner
• How to Win Friends & Influence People by Dale Carnegie
• Focusmate

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Highlights from the conversation:

• Constraints aren’t always bad (0:51)
• Types of creative handcuffs (3:47)
• How to implement creative restraints (18:08)
• Tweet of the week (29:02)

Links & Resources:

• Invest Like the Best with Patrick O'Shaughnessy
• Scramble.land by Carlton Riffel
• A Gentleman in Moscow by Amor Towles

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: 

www.contentisforclosers.com