Digital Hive Podcast
by Honey Pot DigitalJoin me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you assess your approach to marketing, and what might work better for you, without just adding 100 new tasks to your to do list. In each episode, Emma breaks down a marketing mindset shift, or interviews someone about their experience, either as a business owner or as an expert in their marketing niche. Hosted by Emma Peacock, Marketing Strategist & Coach at Honey Pot Digital.
Copyright: Honey Pot Digital
Episodes
The Hiring Roadmap: the crucial path to finding your best marketing team
27m · PublishedThis is part two of a mini series all about hiring for marketing help. If you missed the last episode, I highly recommend starting there since I covered everything you need to think about and prepare before you start the hiring search.
In this episode, I'm breaking down how you can hire without the overwhelm. When there are so many options out there, you need to limit who you are willing to work with. Let's figure it out.
Use this handy template to support you through the process: www.honeypotdigital.com/marketing-hire-process-workbook
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/messageThe Pre-Hire Puzzle: decisions you need to make before making a marketing hire
33m · PublishedYou're busy, and in need of a change, but before you jump in with both feet and make a marketing hire, we need to assess some things. In this episode, I break down each of the decisions you need to make ahead of starting to research for this new hire. Access the editable Workbook: https://www.honeypotdigital.com/marketing-hire-planning-workbook Alison: https://alisonhoenes.com/ Rachel: https://www.aurorainteriorslv.com/ Michelle: https://mkwcreative.co/ Listen to me on Michelle’s show: https://mkwcreative.co/kiss-my-aesthetic-podcast/episode-091/honey-pot-digital
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/messageBrand Voice in the age of AI, automation and collaboration with Rachel Rennie of Frankly Write
52m · PublishedFrankly Write is a copywriting and brand studio for the rebels and the weirdos. I make customers obsess over brands, one word at a time. Some call me the brand cult-maker...maybe it was me, but I heard it's catching on.
Find Rachel online: https://www.instagram.com/frankly.write/
https://www.franklywrite.co.nz/
Previous episode: https://www.honeypotdigital.com/podcast/finding-your-brand-voice-with-rachel-rennie
AI Resources:
https://www.instagram.com/thebemusedstudio/?hl=en
https://openai.com/blog/chatgpt
https://www.jasper.ai/
https://www.canva.com/newsroom/news/text-to-image-ai-image-generator/
I’m new to AI myself, and have tried using it but found it quite hard to train the tools to match my brand voice. Neither of us are experts on AI, but as I’ve been listening to other takes on it and other podcasts, it seemed to me like Brand Voice was being left out of the conversation. I wanted to chat with Rachel about AI through the lens of copywriting, and brand voice. We want to be able to use these tools , but with accurate expectations and checks and balances in place to make sure we are still on brand. Since we embrace automation around here, we want to use AI to save us time, without compromising on the value we’re providing. I use AI to edit this podcast, with it switching between the video options, and it saves me at least an hour or two per episode, so I’m ready to apply it to other parts of my business. In this episode I chat with Rachel about how we can retain our brand voice while using the tools at our disposal. I’ll include some links in the show notes for more technical resources if this inspires you to learn more about AI.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcastMore content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/messageAttracting the right-fit clients with Jolinda Anderson of Shapes & Colors by Jolinda
1h 17m · PublishedFounded in June 2009, Shapes & Colors, by Jolinda is a graphic and web design company. For years, Jolinda worked on one to three independent client projects per year but registered her LLC officially in 2016 and began serving clients full-time in October 2019.
As a former high school teacher and coach, and an experienced college professor, Jolinda brings a passion for education to every project. Her clients understand what they’re investing in, and are thoroughly trained after launch to take over their digital platforms based on their comfort level.Jolinda loves to work directly with owners and founders to come up with realistic, practical solutions that help clients achieve marketing goals.
Find Jolinda online: https://www.jolinda.com/freebie
http://www.jolinda.com/freebie
https://www.instagram.com/shapes.and.colors.rva/
https://www.linkedin.com/in/jolindasmithsonanderson/
https://www.facebook.com/shapesandcolors/
Resources mentioned:
https://en.wikipedia.org/wiki/Jungian_archetypes
https://www.kayeputnam.com/
https://basecamp.com/
https://www.dubsado.com/
https://www.loomly.com/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/messageCustomer Interviews: Conversations that shape marketing strategies with Kathryn McGarvey of The Meaningful Marketing Co
48m · PublishedKathryn McGarvey has more than 20 years’ marketing experience, from marketing for small local businesses, through to the types of big city soulless corporates you’d never confess to working for at a party without expecting a litany of (justified) complaints. She now runs The Meaningful Marketing Company, based in Napier, New Zealand. She spends her days interviewing people, digitally eavesdropping and generally engaged in wholesome snooping on behalf of her clients (to help them better understand their customers). She’ll tell anyone who’ll listen that talking to your customers and using what they tell you in your marketing is an outrageously simple way to attract, captivate and convert exactly-perfect buyers.
Find Kathryn online:
https://www.meaningfulmarketing.co.nz/
https://www.linkedin.com/in/kathryn-mcgarvey/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
Crafting Connections: Word of mouth and relationship marketing with Rachel Andersen of Aurora Interiors
51m · PublishedRachel Andersen is a desert dwelling residential and commercial interior designer that collects stories from clients and weaves them into the design of their unique space in her business Aurora Interiors. In this episode we chatted about keeping the human to human elements throughout your marketing and client work, and Rachel’s approach to creating marketing content and networking to fuel her business. I was so excited to chat to Rachel, I know her and her business pretty well from being on calls together in the Being Boss Clubhouse, but I also had a few questions I knew she’d have great answers to that not only I would find interesting but also that would be of value to anyone who listens to or watches this episode regardless of the type of business they have. I hope you enjoy this conversation where we touch on her choices around what projects to promote in any month, networking, content, client relationships, gifting and her upcoming online store.
Find Rachel online:
https://www.aurorainteriorslv.com/
https://www.instagram.com/aurorainteriors/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
Exploring private podcasting and niche communities with Rosa Sarmento of Ideablossoms
49m · PublishedRosa Sarmento is a quirky latina — born and raised in Rio de Janeiro, Brazil — who empowers mission-led women leaders to launch binge-worthy podcasts to amplify their message, and scale their impact and income. Find Rosa online: https://ideablossoms.com/ https://www.linkedin.com/in/rosa-sarmento/ https://www.instagram.com/idea.blossoms/ Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move. Find me on the web: Work with me: https://www.honeypotdigital.com/work-with-me Podcast: https://www.honeypotdigital.com/podcast More content: https://www.honeypotdigital.com/blog Instagram: https://www.instagram.com/honeypotdigital Pinterest: https://www.pinterest.nz/honeypotdigital/_created LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172 TikTok: https://www.tiktok.com/@honeypotdigital If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/messageMarketing a science backed brand with Chanel Clark of Arepa
1h 22m · PublishedMarketing a multi-hyphenate business with author Tasha L. Harrison
1h 14m · PublishedTasha L. Harrison is a romance author and creator of the #20kin5Days writing challenge and host of the Wordmakers Writing Community where writers come together to do the writing work! She recently co-edited the Current Anthology Vol. 1 and 2, 12 brand new stories from Black romance authors to support the water crisis in Jackson, Mississippi. Details on the anthology and the charities can be found at https://currentantho.com
I hope you enjoy this conversation about marketing and business as a fiction writer, and finding your own way of doing things in an industry where there are set structures.
Find Tasha online:
www.instagram.com/tashalharrison
https://wordmakerscommunity.com/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
The Art of Progression: Evolving your business’ offer with Bec Cuzzillo
1h 2m · PublishedBec Cuzzillo is a Spiritual Business Coach for spiritual women who want to build abundant, heart-led, sustainable businesses. I was so excited to get to know Bec and chat to her about how she approaches business and marketing because she has publicly progressed her business over the past 7 years, evolving through a few different offers. She began with reiki healings and candles infused with healing energy, expanded into workshops, then 1 on 1 life coaching, and is now exclusively a business coach.
Find Bec online:
Website: www.beccuzzillo.com
Discover Your Goddess Business Archetype Quiz: www.beccuzzillo.com/quiz
Instagram: instagram.com/bec.cuzzillo
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
Digital Hive Podcast has 91 episodes in total of non- explicit content. Total playtime is 39:58:51. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 26th, 2024 21:40.
