Live and Love Your Brand

Are you trying to be all the things? Well, you can be! You just can't tell people all the things all at once! It's overwhelming and confusing, for you both. What I find with my personal brand clients though is that the business and all the other roles and titles in their life have smothered them. So instead of looking at those things as being part of you, they become who you are. You start "juggling all the balls" and "wearing all the hats" and it means you lose yourself. You are allowed to be more than one thing, it's what makes you uniquely you. All of your experiences, skills and roles over the years contribute to who you are. It's about knowing your story and which parts to tell when that is the secret! Jump in and learn more about my experience learning how to manage all the things I am and do, with some helpful tips along the way.

On this episode, Linkedin Coach Kate Merryweather shares her own story of getting over FOSU (Fear Of Showing Up) and how she's helping others to do the same. Kate Merryweather is a redheaded LinkedIn coach who believes that LinkedIn can be a moneymaking powerhouse — if you have the right strategy. She creates custom LinkedIn strategies to help her clients effortlessly attract inbound leads with 0% hustle by sharing bold content that turns fans into followers and followers into buyers. Kate lives in Melbourne with her sensible husband, three daughters and creatively-named ginger cat, Ginger. I first saw Kate speak at CopyCon in 2022 but we'd been connected on Linkedin long before that. in this episode she shares how she ditched her copywriting business to focus on Linkedin coaching and how she's helping others to shamelessly self promote themselves there too! A woman after my own heart, you want to miss the fab tips on how to get started with building your Linkedin profile and getting over that fear of showing up online - so that you can attract the audience YOU want!

2022. What a year it’s been. In this final podcast episode for 2022, I reminisce on things I’ve learned and give you a sneak peek on what’s to come in 2023. I walk you through a great grounding and levelling exercise that helps you really identify who you are and how you're feeling at the time. You'll also hear some exciting information about upcoming retreats and my chosen word for 2023.

Social media is still such a thorn in so many people's sides when it comes to promoting themselves. It can be daunting, overwhelming and there's the misconception you need to be on it ALL the time. But this is simply not true. On this episode I chat to Briana Graydon, founder of Pink Cow Social. She's a social media gun and she really owns her brand, rocks her story and is super passionate about social media! Bri helps make social media fun. She puts the social in social media by providing actionable practical tips to help businesses skyrocket their social media through easy to implement systems and through step by step training. She's got your back a little bit of fun fact she's a lover of dark chocolate and also loves drinking cosmopolitans of course because they pink and she's never watched the Titanic. You'll get so many valuable to tips and gems from this episode to make your social media more manageable.

I'm sharing a summary of my masterclass on how to write a bio with impact! One of the biggest challenges that people have when it comes to communicating their personal brand is that initial introduction. The opening line to start the conversation, and this is really what a bio does! In this episode, I'm going to take you through the key elements to write your own bio that has an impact. Although I don't believe in the elevator pitch per se, I'll also be talking about the key messages that you need to communicate who you are quickly, effectively and in an engaging, and even fun, way! We'll talk about the importance of consistency across your various channels and how to audit your existing brand, to see the impact of your digital footprint right now! You'll walk away from this episode with more clarity and a greater way to make connections with impact, all through your bio! For a more detailed and deep dive into bio writing, make sure to join one of my upcoming masterclasses in 2023 - all about building your profile so opportunity come to you! Send me an email to get on the list - [email protected]

What does it mean to be Fully Connected? On today's episode, Leadership communication expert Mel Kettle shares about her own journey of re-connecting to herself and how this led to her latest book. Mel works with leaders and teams to help them communicate with impact so they can achieve real connection and sustained engagement. After surviving the debilitating effects of work-related loneliness, stress and burnout in her late 20s, Mel believes self-leadership is essential to having a great life. She is the founder of the award-winning menopause blog, Just as Juicy, host of podcast This Connected Life and author of two books, Fully Connected and The Social Association. Join us for this insightful discussion about what connection really means and how you can find the ways to connect to yourself, and others.

After seeing Mariska Threadgold share her powerful story and game-changing attitude to using the devil's number, 6-6-6, I had to have her on the podcast. Mariska is a vibrant, inquisitive, travel-loving Australian SEO copywriter obsessed with putting tourism, 4WD, camping and fun-loving brands on the map. When Mariska spoke at CopyCon 2022, I was moved to tears. She shared about her family's experience with health challenges that led to life changing decisions. Her re-framing of how we view problems, but also our dreams, was refreshing. In this episode, hear how you can bring your goals forward, change your perception of time and choose what you want in your life - and make it work for you. I hope you are as inspired and uplifted as I continue to be.

Whether to invest in creating a brand around a business name and the business persona, or whether to invest in promoting yourself, it’s a common question. So what do you work on first? Let’s explore! As you are on a personal branding podcast? You probably know my answer. However, I want to explain both! I share in this episode how they work together. Obviously, this is more relevant if you have a business brand, and of course everyone has a personal brand, but just explaining those two and how they can work together. I'll also cover how you can still share your own message whilst representing an organisation, aka the business brand that you work for. Let's get clear on brand!

Trigger warning: In this episode we are talking about mental health issues, war, child abduction and post traumatic stress. This episode I am honoured to welcome the incredible Grace Arach, who is a former child soldier, and survivor, as well as the founder of Bedo Ki Gen. I met grace through World Vision Australia when she was speaking about her experience and I wanted to hear her share her story, because Grace is an example of how to share with vulnerability, but also still protect yourself while sharing your mission and the impact you're meant to have on the world. I am so in awe of the way that she has taken her experience, and is able to convert it into a story and share that repeatedly to raise awareness for her NGO and other survivors. Sometimes talking about our own story can be challenging and confronting, but once you've heard Grace's story, it's really going to inspire you to share your own. Not to compare, but to see that you can be vulnerable! You can have experiences and challenges, and you can go on to do something incredible. This is Grace's story and she shares it with Grace. It's the most perfect name for this woman.

We are talking all things personal style and expression of self with Jane Vandermeer, innovative personal styling expert. I personally had a session with Jane and can vouch for her incredibly generous, intuitive and knowledgable approach to styling. In this heartfelt discussion, we cover: - Why a Personal Stylist is seen as unattainable for most - How personal styling can elevate your personal brand - Body shapes, sizes and colours - Demystifying what it's really like to work with a personal stylist - and so much more Jane Vandermeer is a multi award winning highly intuitive, gentle and innovative thought leader. She is an author, trainer teacher and loves sharing knowledge. She has always had a love of high end fashion, you could say that is in her blood. As a creative and entrepreneurial thinker. She has a 30 year career within the fashion industry, including designer Taylor pattern maker quality control buyer, wholesale and retail sales lecturer, business owner creator. I'm so grateful for Jane's heartfelt approach and the gift she gives women through her sessions and program. Get ready for some wonderful insights and tips in this episode.