Marketing For Introverts

Strategy is a highly overused word, and in my opinion, it isn’t always a helpful one. It sounds complicated, inaccessible and a bit too clever! When you google the phrase Marketing Strategy you can get 927,000,000 results! I don’t know about you but I do not have the time to go through all of those so how can we make it simple?

In this episode I share how I have distilled down marketing strategy into the 5 step Marketing for Introverts model:

Your Values

What you do

Who you do it for

Your niche

Your story

From this simple process you can start to build marketing activities and an ongoing plan – and you can say no to the things that don’t help you. Take a listen and if you want to explore this in more depth you can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD

This book is definitely for you if you run a small business based on your knowledge and expertise and you don’t like putting your face on your marketing. Based on the conversations I’ve had on the podcast, plus 25 years working in marketing as an introvert, I hope you find the advice and strategies enable you to market your business consistently and comfortably.

If you’ve heard me talk about finding time to create content, and how I found time to write my book, you’ll have heard me talk about how difficult I found it to outsource anything in my business, but how finally working with a VA was a major step for me.

So I was delighted to have a catch up with Charlotte, who is my VA, and talk about how that process works, which tools we use and how she helps her clients overcome the fear of outsourcing. If you are overwhelmed by paperwork, social media or anything else in your business maybe our conversation will help you take step to find the help you need to thrive.

Charlotte recommended Atomic Habits by James Clear which you can get here: https://uk.bookshop.org/a/8868/9781847941831

You can find more about Charlotte at https://thewilkinsonva.co.uk/ and on LinkedIn https://www.linkedin.com/in/charlotte-wilkinson-0a9599167/

The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD

This episode is taken from my new book and I want to talk about the process of know, like and trust, especially if you are a service business owner. I talk about this a lot with my podcast guests and I often refer to it when talking about particular types of marketing – video for example or networking are great ways to build know, like and trust. It can be a frustrating process because it often takes time and sometimes in business we want everything to happen much quicker.

In this episode I talk about why it can help reduce the risk for your potential clients and I share my most simple tip for building trust in your business.

You can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD

This book is definitely for you if you run a small business based on your knowledge and expertise and you don’t like putting your face on your marketing. Based on the conversations I’ve had on the podcast, plus 25 years working in marketing as an introvert, I hope you find the advice and strategies enable you to market your business consistently and comfortably.

This episode is a great introduction to SEO. If it’s something you have heard about but not properly explored for your business, let Emma Wienke of Vinx Creative talk you through how to get started and why it’s important.

From keywords and the inner workings of Google to using SEO alongside other marketing tactics, I hope this is useful for your small business.

Emma recommended Atomic Habits by James Clear - https://uk.bookshop.org/p/books/atomic-habits-the-life-changing-million-copy-1-bestseller-james-clear/2458373?ean=9781847941831

You can find more about Emma at https://vinxcreative.co.uk/ and on LinkedIn https://www.linkedin.com/in/emma-wienke-vinx-creative/

The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD

I’ve spent the last few weeks launching my new book. It has been exciting but also a little strange. I was working on the manuscript for the book over a period of about 2 years. Most of the writing was done on my own in my home office so it was a really solitary activity. After spending such a long time working on it, it feels a little odd to have it actually out in the world.

Launching can be challenging! It’s a time to get very visible and really put a lot of energy and focus into marketing myself and my ideas.

In this episode I share my thoughts and lessons from running a launch campaign, from the mindset advice to the practical tips.

You can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD

This book is definitely for you if you run a small business based on your knowledge and expertise and you don’t like putting your face on your marketing. Based on the conversations I’ve had on the podcast, plus 25 years working in marketing as an introvert, I hope you find the advice and strategies enable you to market your business consistently and comfortably.

Hello and welcome to the new series of the marketing for Introverts podcast

It’s launch day for my new book “Marketing for Introverts How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world.”

You can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD

This book is definitely for you if you run a small business based on your knowledge and expertise and you don’t like putting your face on your marketing.

Based on the conversations I’ve had on the podcast, plus 25 years working in marketing as an introvert, I hope you find the advice and strategies enable you to market your business consistently and comfortably.

I want to talk about celebrating success in your business because it’s something I’m honestly not that great at. And I bet if I’m not good at it, maybe you aren’t too.

Because running a business can be really hard work, and if we don’t stop to take a moment to say well done to ourselves, no one else is going to.

In this episode I talk about what we can celebrate and how we might do it. From big new client wins to ditching a crappy client to achieving your purpose, what can you celebrate in your business?

If you want to know when the Marketing for Introverts book is released, I’d love to add you to the list – join the mailing list via my website www.bondfieldmarketing.co.uk

You can also find links to all the resources and the podcast archive on my website, www.bondfieldmarketing.co.uk/podcast

Content creation can be a very time consuming process. Whether you go for blog posts or video or podcasts or a lead magnet or fantastic story telling social media posts, it all takes time, and that’s time away all the other responsibilities and hats that we wear as small business owners.

So how do we find time to create our content. In this episode I share the tips that I have used to write my new book, Marketing for Introverts

From repurposing, to carving out small chunks of time, to talking as if I was already an author, taking small steps and getting other people to keep me accountable, I know there are tips that you will find useful in your business.

If you want to know when the Marketing for Introverts book is released, I’d love to add you to the list – join the mailing list via my website www.bondfieldmarketing.co.uk 

You can also find links to all the resources and the podcast archive on my website, www.bondfieldmarketing.co.uk/podcast

In this episode I spoke to certified self-belief coach Sophie Carefull, who works with introverted creatives. Sophie’s background is as a branding photographer so I really wanted to understand how she moved from that to coaching and how she chose her business niche. It was a great opportunity to talk to her about the challenges introverts have with having their photo taken and gain some of her top tips – including choosing the right photographer that puts you at your ease.

Sophie was upfront about the benefits of her niche, including the ways it has impacted on her marketing messages and how that has developed since she started her business.

We also dived into the issue of self-belief, what it is, how it links to confidence and how to cultivate it in your business and your life. This was a really wide ranging conversation, I hope you find it interesting!

Resources

Connect with Sophie on Instagram at @sophiecarefull_coaching or find out more about her work at www.sophiecarefullcoaching.com

She recommended Fierce Self-Compassion by Dr Kristen Neff which you can buy via the Marketing for Introverts bookshop here

If you want to know when the Marketing for Introverts book is released, I’d love to add you to the list – join the mailing list via my website https://bondfieldmarketing.co.uk/

I love content marketing! Content marketing is the umbrella term for things like blogs, videos, podcasts and social media posts. The long term aim is to get your ideal client interested in your business so they buy from you. For service businesses, it’s a great tool to show your audience some of your expertise which helps set you apart from your competitors.

But what should you create content about and what’s the best format?

This episode dives into both of those questions and gives you all the answers from a piece of major global research. From whether you should still have a blog to what are the best titles for your videos, I’ll share with you what is working in content marketing in 2023.

(Spoiler, I used one of the tips in naming this episode!)

If you can’t get enough of the details, you can access the Semrush Global Content Marketing report here: https://newsroom.semrush.com/news/global-report-semrush-reveals-content-marketings-six-biggest-trends-for-2023

If you want to know when the Marketing for Introverts book is released, I’d love to add you to the list – join the mailing list via my website www.bondfieldmarketing.co.uk 

You can also find links to all the resources and the podcast archive on my website, www.bondfieldmarketing.co.uk/podcast