Marketing For Introverts

Laura Robinson of Worditude is a conversion and copywriting coach for people who sell their expertise online. She explains how she was “outed” as an introvert in a corporate job at the start of her career.

We discussed the importance of introverts getting our message right online – mainly that it saves us so much time and energy! The goal should be for the messages on your website can do the “heavy lifting” – so people are sold on working with you before they get on a sales call.

If you narrow down what you do and who you love to work with in really clear messages, explaining the transformation you make for your clients, you are more likely to attract those ideal clients. 

Laura reveals the main mistakes that people make on their websites, including putting too many things on a website, leaving the customer to work out what they want. A great sales page should be really clear about what you offer and how people can work with you.

We talked about blogging, Laura describes a blog as the library for your business, so all the good conversations from your social media become part of your website. And we talked about the voice Laura hears in her head when she goes to post on social media.

If you sell your expertise online, you will find lots of wisdom in Laura’s comments!

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

Find Laura at https://worditude.co.uk/

Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality

And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!

In this solo episode I discuss why I think personality tests are a good thing, I explain how I found out I was an introvert using a personality test and I give a quick overview of some of the main tests out there at the moment.

I’m also excited to bring you my NEW Marketing Personality quiz. In just 5 questions I can help you identify your personality and share some marketing tactics for your business tailored to you.

Is it academic, absolutely not – but will it give you insight into how you might like to tackle marketing in your business – yes definitely!

When you’ve taken the quiz, why not share your results with me – either in a review or via Instagram – I’m @bondfieldmarketing

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

Find my Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk

You can take the Myers Briggs Personality Test here https://www.16personalities.com/free-personality-test

You can take the Big 5 Personality Traits here https://openpsychometrics.org/tests/IPIP-BFFM/

Find out what type of Introvert you are with Joanna Rawbone’s test here https://www.flourishingintroverts.com/

Dr Ivan Misner is the founder and Chief Visionary Officer of BNI, the world’s largest business networking organization. 

Founded in 1985 BNI now has over 10,000 chapters throughout the world. 

Last year alone, it generated more than $16.2 billion dollars’ worth of business for its members.

This was an amazing opportunity for me to go deep on the subject of networking! The idea often makes introverts shudder, but as great listeners and communicators we have exactly the right skills to create successful connections.

The key is finding the right network and being prepared to take time to build relationships. Listen out as Ivan explains the importance of the VCP process – visibility, credibility and profitability.

As the public face of an international business Ivan was also very helpful sharing his strategies around how to decompress after speaking and being interviewed, how to work a room and how to give an effective networking presentation.

And find out how he learned he was an introvert – it’s a great story!

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

Ivan blogs at ivanmisner.com and you can find out about BNI in the UK at www.bni.co.uk

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!

James Reader of Front Row Films is the ultimate social introvert. As a child his family wondered if he was deaf because he didn’t engage with other children but these days he is the life and soul of his networking group, so I wanted to know how he achieves this. He explained how he can be friendly and chatty but he actually is very shy and has a number of strategies, including ensuring he has time to “decompress” after networking meetings.

As a professional videographer he works regularly with people who hate being on camera, so we explored how to overcome those fears. Top tips include good lighting and lots of practice! The more you do something that takes you out of your comfort zone the more you get used to it. As James says, “with video, little and often is much better than producing Citizen Kane every 6 months!”

With networking, he was originally terrified, and worrying he was going to pass out in the first meeting. But building relationships with people in the group has meant that no longer is he trying to impress the group, he’s getting to know people so they can help each other’s business. He’s a big believer in networking by stealth, not talking about business at all and getting to know people personally first, so the business happens organically.

James was fun to interview – he was also the first person to leave me slightly lost for words on my own podcast!

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about James you can connect with him on LinkedIn or go to www.frontrowfilmshq.co.uk

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!

In November 2020 Helen took her professional marketing skills and personal experience of anxiety and launched the Slowdown Collective, a business offering lovingly curated moments of calm in a gift box.

We talked about her moment of inspiration for setting up the business and how she worked to launch in lockdown. We looked in detail at some of the tactics she has used to be successful – and why it’s more fun doing marketing for your own business than for your corporate employer!

I was really interested to find out how much Helen shared her personal story in her business marketing.

She explained how difficult it was to talk initially about her experience and how she has taken gradual steps to share how she lives with anxiety.

Helen was very open about the power that her authentic voice brings to her business, and how her honesty helps other people share their stories too.

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Helen and to connect with her go to:

www.theslowdowncollective.com

Or on Instagram @slowdowncollective

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!

I spoke to Penny of Flat White Websites about why websites remain an essential business marketing tool. She believes passionately that websites should be at the heart of your business, and they ensure you stay in control of your own content.

As an introvert, websites need planning and attention to detail and present your expertise in a way you are comfortable with – and they are always on, even when you need to recharge your own batteries. We talked about why your website is never done and why introverts need to get over the drive to hold off publishing until their site is perfect! 

We talked in detail about why you should put your face on your website, to improve your credibility and help potential customers get to know you. Penny really recommended investing in professional photography to create an image you are happy with.

Penny and her business partner (and husband) Fred are very active on Instagram reels, so we spoke about their use of the platform, why it’s a great community for them and why marketing should be fun.

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Penny and to connect with her go to:

www.flatwhitewebsites.co.uk

On Instagram @flat_white_websites

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!

Do you spend time comparing yourself with other people – on social media and online - and feeling that they are somehow “better” than you? That they have it all together, their business is thriving and their life is great!

In this episode Gabrielle and I explored that feeling that everyone else is doing better.

We talked about what is really going on when we see a post on Instagram and it makes us feel bad.

And we unpacked the story we tell ourselves that if someone else is doing well, then automatically we must be doing badly.

Gabrielle had some great tactics for stopping those negative thoughts, and showing up on social mindfully and helpfully.

We also talked about the benefits of comparing yourself to competitors.

Not only can you get great inspiration from others, it’s also a tool I use when I’m helping clients find their niche.

If you know what your competitor’s niche is, how can you define the ways you are different?

If you enjoy the episode, please leave a review! If you do so by 30 April 2021 you will be in with a chance of winning a prize worth £50. See https://bondfieldmarketing.co.uk/review-marketing-for-introverts-and-win/ for details.

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Gabrielle and to connect with her go to:

www.instagram.com/gabrielletreanor/

https://gabrielletreanor.com/

Listen to the Pressing Pause Podcast

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!

In this episode Melissa and I dusted down a few introvert myths! We look at the common misconceptions that we are shy, anti-social, stuck up and hate people and public speaking.

Melissa coaches high achieving introvert women, and she was able to unpick all of these statements.

We also talked in detail about energy levels, including what drains us and how we can best manage our energy levels when we run a business. By being aware of when we find ourselves drained we can plan to use our energy effectively and set ourselves up for maximum success.

We talked leaving events early (with a smile!), setting boundaries, managing our diaries and batching activities. We also discussed the impact of so much on screen working and working from home on our energy levels and asked if the last 12 months have actually been ideal working conditions for introverts.

We finished with the importance of understanding your values and strengths and the agreement that when you know those things about yourself marketing your business becomes a lot easier.

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

16 personalities test https://www.16personalities.com/

To find out more about Melissa and to connect with her go to 

https://www.propelyourself.co/

https://www.linkedin.com/in/melissa-roberg/

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!

This is a solo episode in which I talk about fears that introverts have in marketing.  When I’m talking to clients and podcast guests they often say things like “I don’t want to put my face out there” or “I hate networking” or “I really struggle with live video”. These fears stop them from taking action that will move their business forward – for example showing their face will help potential clients get to know them. 

When we really pay attention to our marketing fears, I think they can be broken down into 4 areas:

Fear of getting visible

Fear of not being perfect

Fear that what I have to say isn’t important

Fear of not being liked

Working on the basis that we do need to market the business, how are we going to address some of these fears?

Join me in this short episode as I go through each fear in turn and offer some practical advice and some mindset shifts that might help. These are all things I have struggled with myself and many of my tips are things I’ve done personally.

Do let me know if you find them useful! Drop me an email at [email protected]

Resources

How to work with a personal branding photographer https://bondfieldmarketing.co.uk/podcast-personal-branding-photography/

More networking tips

https://bondfieldmarketing.co.uk/how-to-network-as-an-introvert/

Books to help overcome your marketing fears:

Ditching Imposter Syndrome by Claire Josa

How to Own the Room by Viv Groskop

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!

Linda is an introvert and style consultant – and she’s also a client of mine. I wanted to talk to her about the journey she has taken in her own marketing to become more comfortable with being visible.

She spends her professional life helping her clients look and feel their very best, so we explored the link between what you wear and your confidence as an introvert.

Accepting compliments can be a challenge, and Linda has some great tips.

When we started working together she was finding it difficult to know what images to put on social media for her visual business. Putting herself in the spotlight – rather than her clients – was uncomfortable, even though she could see that she got better reactions on those Facebook posts.

Working together we focussed on Linda’s ideal clients, thought about subjects that they wanted to know about and helped plan her posts in advance. We discussed how much of your expertise to share for free in your social media posts. 

These days Linda is letting go of perfectionism, getting a high level of engagement and sharing her great advice on Facebook Lives. We talked about the process of gradually expanding our comfort zones – her elastic band analogy is just perfect!

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Linda and to connect with her:

Connect with Linda on LinkedIn

Visit Linda's profile on the House of Colour website. 

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!