Marketing For Introverts

Today’s episode is about continuing your marketing activity when you want to take a holiday, you are too busy with work or life, or your energy levels have taken a dip!

I share a series of options to help you stay visible:

• Repurposing and reusing all forms of content – and why its rude not to
• Batching, automating and scheduling, the benefits and the pitfalls to be aware of
• Focusing on the tools and the audiences that make the most impact
• Engagement as strategy for the time poor business owner
• Outsourcing

 

I’ll be using all of those to keep me visible during the summer, and the podcast will be back for a new episode in September. Don’t forget to subscribe so you don’t miss the new series.

 

Resources

The full transcript of the episode is here

The episode on outsourcing is here https://bondfieldmarketing.co.uk/i-need-help-with-my-marketing-top-tips-for-outsourcing/

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast

 

Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

Emma-Louise is an online business coach and strategist and host of The Ambitious Introvert podcast. After a successful career as long-haul cabin crew and as an air traffic controller she trained as a coach and set up her business just before lockdown. She now helps ambitious introverts create the strategy and mindset for massive success. Emma-Louise defines mindset as “the thoughts we have and how they serve us” so I was very keen to talk to her about the mindset challenges that introverts face around visibility.

We discussed the point that as introverts we don’t feel compelled to share every aspect of our lives and also we don’t need the external validation – so getting more visible on social media, for example, can feel very “show offy!” We can also be very self-critical about how we look or sound, so if content is less than perfect we don’t always want to share it. And how many of us worry that our former colleagues will see our content and judge us harshly?

Emma-Louise shared some ways to think about visibility to help us take the steps we need to market our business, as well as some practical tips. She shared the power of accountability in her journey to get more visible and emphasised the need to take action, even if it is small steps to grow our comfort zone a little bit every day. 

 

Resources and books

You can find Emma-Louise and her podcast The Ambitious Introvert on her website: https://emmalouiseparkes.com/podcast or on any podcast platform.

She shared her reading list, all recommended to her by her podcast guests, which you can find here: https://www.emmalouiseparkes.com/readinglist

She particularly recommended:

Do less by Kate Northrop

Billion Dollar Loser by Reeves Wiedeman

 

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast

 

Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

In this episode I answer a call for help! This is a conversation I have sometimes when I first talk to new clients. It’s rarely about a crisis, it’s not that everything is falling to pieces but they often have a feeling that it’s all a bit bleugh, and they need to fix it – but they honestly aren’t quite sure of the problem so they aren’t exactly sure how.

 

This is the episode you need when you are feeling a bit fed up that you don’t seem to be getting any results, that things aren’t working, or you aren’t making an impact. Maybe you feel you are doing all the marketing things and you just can’t see the difference it makes.

 

I’m going to ask you 4 questions to help you get back on track. Take a listen and let me know what answers it brings up for you.

 

Resources

To receive the marketing audit download I mentioned in the episode to go https://www.subscribepage.com/marketing-audit

 

To listen to the episode I mention with Laura Robinson to go https://bondfieldmarketing.co.uk/your-customer-needs-clarity-with-laura-robinson/

 

Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

 

Book recommendations

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast

Gus Bhandal is a social media manager and trainer, and an introvert who has found a way to stand out through creating a very specific online personal brand. While he works across many platforms for his clients, for his own business he focusses on long form content. 

Gus is a big advocate of using social media content to build the “know, like and trust” factor. We talked a lot about the changes on LinkedIn and why we are all showing more personality in our posts. We discussed the need for virtual water cooler moments and how to decide which bits of your personal life to share and what to keep private.

We had a great chat about how he uses social media, where he draws the boundaries and who he’s inspired by on social media right now. I hope you enjoy this episode!

 

Book recommendations

Gus recommended 3 of his favourite marketing books:

John Espirian Content DNA

Gary Vaynerchuk Jab Jab Right Hook

Steven Bartlett Happy Sexy Millionaire

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast

 

Resources

Find Gus at https://www.themguru.co.uk/ or connect with him on LinkedIn

Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

Gus Bhandal is a social media manager and trainer, and an introvert who has found a way to stand out through creating a very specific online personal brand. While he works across many platforms for his clients, for his own business he focusses on long form content. 

Gus is a big advocate of using social media content to build the “know, like and trust” factor. We talked a lot about the changes on LinkedIn and why we are all showing more personality in our posts. We discussed the need for virtual water cooler moments and how to decide which bits of your personal life to share and what to keep private.

We had a great chat about how he uses social media, where he draws the boundaries and who he’s inspired by on social media right now. I hope you enjoy this episode!

 

Book recommendations

Gus recommended 3 of his favourite marketing books:

John Espirian Content DNA

Gary Vaynerchuk Jab Jab Right Hook

Steven Bartlett Happy Sexy Millionaire

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast

 

Resources

Find Gus at https://www.themguru.co.uk/ or connect with him on LinkedIn

Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

I’m talking in this new series about visibility – what it is, why it’s important and how to do it in a way that feels comfortable and even fun.

In this episode I focus in on an issue I’ve been discussing with clients recently – testimonials. I cover:

• Why service business owners really need testimonials
• How to get over the icky feeling!
• How to ask for them
• How to use them

It’s a quick listen, I hope you find it useful.

 

Book recommendation

 

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast

Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

I’m talking in this new series about visibility – what it is, why it’s important and how to do it in a way that feels comfortable and even fun.

In this episode I talked to Rachel Extance, a former journalist turned copywriter and content marketing strategist. We talked about why creating your own regular content as a business owner is a great strategy for visibility, particularly if you are in a highly competitive industry. She suggested the best way to get started and gave some great advice about regular blogging. She also revealed herself as a fan of Schitts Creek and Miss Marple – and why it helps to share that content even if it’s nothing to do with your business!

 

Book recommendation

Rachel recommended Fix this Next by Mike Michalowicz and you can buy it here 

Resources

You can find Rachel on her website https://extance.co.uk/

 

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast

Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

I’m talking in this new series about visibility – what it is, why it’s important and how to do it in a way that feels comfortable and even fun.

In this episode I talk about why service business owners really need to get visible, and why we really don’t want to. And I give you my top tips if you are starting on this journey, from getting great photography, to finding the format and the platform that is best for you.

 

Resources

I mentioned a few previous episodes of the podcast, here are the links if you’ve missed those

Fifi Mason on personal branding: https://bondfieldmarketing.co.uk/personal-branding-introverts/

Ginny Carter on writing a book: https://bondfieldmarketing.co.uk/do-you-want-to-write-a-book-with-ginny-carter/

Joanna Rawbone on what is introversion anyway: https://bondfieldmarketing.co.uk/what-is-introversion/

Emily Moya on brand photography: https://bondfieldmarketing.co.uk/putting-your-face-on-your-business-with-emily-moya/

 

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast

Need some marketing planning help this year? Go to https://bondfieldmarketing.co.uk/services/

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

There comes a point when you’ve been managing your marketing by yourself and you are ready to take the big step of finding someone else to work on it with you.  

What are the benefits of outsourcing? There are so many!

You claim back some of the hours in the week

You get the brain space to think about something else

You bring another person’s expertise into your business

There’s no ongoing commitment so you can flex the marketing support to suit your growing business.

Convinced?! I take you through some of the things to think about when outsourcing, from what exactly do you need help with, to how much help do you need, and what professionals might be just right for you.

I also offer my top tip if you are finding it hard to let go of anything at all!

And finally, how to brief your freelance help for maximum success, from passwords and contracts to GDPR and Google Drive.

If you need help with your marketing, you can get in touch at www.bondfieldmarketing.co.uk/services/

 

Books

I reviewed Ditching Imposter Syndrome by Clare Josa

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended in this series

 

Resources

Information Commissioner’s Office advice on sharing your data with a third person https://ico.org.uk/for-organisations/sme-web-hub/frequently-asked-questions/data-storage-sharing-and-security/#weneed

For all the back episodes of the podcast go to https://bondfieldmarketing.co.uk/category/podcast/

For more books that I recommend go to the Marketing for Introverts bookshop  (This page includes affiliate links)

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

Rob is an experienced creative director who set up his own agency, Tin Robot, in 2019. Firstly we talked about the changing world of work and the benefits for clients and teams when flexibility is built into the ways of working.

 

Rob and I have both had a lot of conversations with clients about the difference between a brand and a logo over the last 20 years! So it was fun to unpack what is really meant by “brand”. Rob outlined a comprehensive 4 step process:

1. detailed research on the market place and your place in it, your products and your audience
2. defining your brand core including why you exist, your vision, how are you going to change the world, your values and promises
3. the visual elements that make up the brand identity including logo, fonts, typography, photography style and tone of voice
4. building your brand as it evolves and consistently asking if it resonates with your audience

I asked Rob about when businesses need to rebrand, and he talked about the need to adapt to changing markets, to retell the story of the business or when your existing brand really isn’t hitting the spot.

If you have ever uttered the words “I don’t need a brand, I’ve got a logo!” – this episode is for you.

 

Books

Rob recommended two books:

Purple Cow by Seth Godin and

Users not Customers by Aaron Shapiro

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended in this series

 

Resources

Find Rob on LinkedIn https://www.linkedin.com/in/roblodge/

Or go to his website http://www.tinrobot.agency/

 

Need some marketing planning help this year? Go to https://bondfieldmarketing.co.uk/services/

For all the back episodes of the podcast go to https://bondfieldmarketing.co.uk/category/podcast/

For more books that I recommend go to the Marketing for Introverts bookshop  (This page includes affiliate links)

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk