Marketing For Introverts

Before I invited her on the podcast, Natalie hadn’t really considered that she was an introvert. However our conversation helped her realise that her preferred solo work style and her love of noise cancelling headphones indicate her introvert tendencies!

Natalie outlined the benefits of email marketing, from its ease in getting started, to the impressive return on investment and the range of free tools that help you send professional email marketing campaigns.

We talked about good ways to build a mailing list, from pop ups and QR codes to adding new clients and inviting personal connections. We also talked about the value exchange, offering valuable information such as a digital download in return for asking for an email address.

Finally we covered the essentials of GDPR and where to go if you need more advice.

Books

Natalie recommended two books:

GDPR for Dummies by Suzanne Dibble

Eat that Frog Get More of the Important Things Done Today by Brian Tracy

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended in this series

Resources

Check out the Information Commissioner’s Website https://ico.org.uk/

Find Natalie online LinkedIn or @email.natalie on Instagram

Or go to her website https://totalemailmarketing.co.uk/

Need some marketing planning help this year? Go to https://bondfieldmarketing.co.uk/services/

For all the back episodes of the podcast go to https://bondfieldmarketing.co.uk/category/podcast/

For more books that I recommend go to the Marketing for Introverts bookshop  (This page includes affiliate links)

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

“One thing is certain in business: you will make mistakes. When you are pushing the boundaries, mistakes are inevitable - how you react is important.”

You learn far more from mistakes than successes – that can be quite a tough lesson to learn if you have built your career on doing things well, getting things right. Making a mistake in business can feel like a big personal failure and I think if you are a service business owner that brings a real worry about how other people are going to react and is it going to have impact on your business.

So this week I wanted to uncover a few marketing mistakes, from a cringe moment of my own to the biggest marketing fiasco in history. Hopefully these will make you feel a little bit better about any mistakes of your own! I round up four mistakes that many clients fall into:

1 - forgetting your current clients

2 - making it too complicated

3 - chasing the bright and shiny things (there are so many!)

4 - being inconsistent in your marketing

I’ll explain why these are common and what you can do to stop yourself falling into the same traps.

Books

In this episode I reviewed They Ask You Answer by Marcus Sheridan (a must read for anyone working in marketing, but also a super useful resource for many small business owners)

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended in this series

Resources

Need some marketing planning help this year? Go to https://bondfieldmarketing.co.uk/services/

For all the back episodes of the podcast go to https://bondfieldmarketing.co.uk/category/podcast/

For more books that I recommend go to the Marketing for Introverts bookshop  (This page includes affiliate links)

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

A book can be a hugely powerful marketing tool. Writing a book can give you authority and credibility in your industry. It also raises your profile and increases your reach. So how do you go about writing your own book?

Ginny Carter is a successful ghost writer and the award winning author of the book “Your Business Your Book”. This helpfully takes small business owners through the process of planning, writing and promoting a book which will have a major impact on the success of your business.

We spoke about why a book is a great marketing tool for your business and how to turn your expertise into something that your ideal audience wants to read. Ginny had some great advice if you find the idea of putting your ideas out into the world somewhat daunting. We also talked a lot about finding the time to write – and surprisingly it’s not about clearing your diary! 

And finally, once you’ve written your book, Ginny has some helpful advice for promoting it. Do the things that make you comfortable, because the marketing that works is the marketing you do.

Books

You can read Ginny’s book Your Business Your Book, I highly recommended it. 

Ginny recommended Made to Stick: Why some ideas take hold and others come unstuck by Chip and Dan Heath and Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life by Lisa Cron

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended in this series

Resources

You can find Ginny at https://marketingtwentyone.co.uk/ or on Twitter @_GinnyCarter

Need some marketing planning help this year? Go to https://bondfieldmarketing.co.uk/services/

For all the back episodes of the podcast go to https://bondfieldmarketing.co.uk/category/podcast/

For more books that I recommend go to the Marketing for Introverts bookshop  (This page includes affiliate links)

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

Introducing Online Business Manager and introvert Nina Gordon. Nina’s superpower is making businesses run smoothly behind the scenes so her clients can focus on what they do best. She shared some tips to help busy service business owners streamline their marketing tasks. We also talked about how to make administrative tasks simpler to help create time for marketing. Nina has some great recommendations for online tools to make your business run more smoothly.

She’s also a huge fan of blocking time in your diary, and taking the time to get things set up correctly – you know it will save you time in the long run!

Nina recommended Chillpreneur by Denise Duffield Thomas, you can go to the Marketing for Introverts Bookshop to see the full list

You can find Nina on Instagram on @NinaJGordon and @SystemstoGrow

Links

Need some marketing planning help this year? Go to https://bondfieldmarketing.co.uk/services/

For all the back episodes of the podcast go to https://bondfieldmarketing.co.uk/category/podcast/

For more books that I recommend go to the Marketing for Introverts reading list (bookshop.org)

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

I’m back in 2022 continuing the mission to help introverted service business owners successfully market their business!

I know you are busy, so this episode covers a super quick way to write a marketing plan that will help you this year - and my top tips to help you actually get some marketing stuff done. Grab a sheet of paper and a pen and prepare to plan!

I’ve also introduced a new book recommendation slot, so hear my thoughts on the classic introvert book Quiet, The Power of Introverts in a World That Can’t Stop Talking by Susan Cain

Links

Need some marketing planning help this year? Go to https://bondfieldmarketing.co.uk/services/

For all the back episodes of the podcast go to https://bondfieldmarketing.co.uk/category/podcast/

For more books that I recommend go to the Marketing for Introverts reading list (bookshop.org)

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk

As a follow on from my episode marketing 25 years in PR and marketing with Wendy Harris I wanted to share some of the things I’ve learnt in that time. It’s a short episode (I have bathroom fitters in this week so quiet time to record was at a premium!) packed full with top tips for small business owners including:

Why you don’t always need a plan to end up in the right place for you.

Why you definitely need a tribe. And also a coach.

Why you don’t need to worry about the next bright shiny thing in marketing.

And why you shouldn’t put all your marketing eggs in one basket – but if you were panicking at the recent Facebook outage, you already know this! These are my thoughts on what you should do instead.

Resources

Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality

If you are one of the 68% of business owning introverts who say they hate putting themselves out there, download my free guide to go from hating it to loving it.

https://www.subscribepage.com/face-of-your-service-business-5-steps

I took a brave step and handed over the interviewer’s seat for this episode to my good friend Wendy Harris, so she could ask me about my 25 years in PR and marketing!

We talked about how the industry has changed massively, but how actually we are all still trying to achieve the same things we were in the 1990s. I revealed my favourite job of the last 25 years, why I love a client with a real purpose and why I never want to do a full-time job again.

I also shared how I first knew I was an introvert and how a complete moment of self-doubt led me to want to create marketing for introverts. And if you are feeling swamped by all the bright and shiny marketing tactics, listen to my top tip for marketing as an introvert.

Resources

Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality

If you are one of the 68% of business owning introverts who say they hate putting themselves out there, download my free guide to go from hating it to loving it.

https://www.subscribepage.com/face-of-your-service-business-5-steps

And listen to Wendy’s podcast Making Conversations Count, wherever you get your podcasts.

This week I’m re-sharing a conversation with you that I had in March 2020, with video expert Danielle Bayes of Videos Undifficulted.

Live video is the perfect way to talk to your ideal clients, and most social media platforms have a way to do this. It shows the person who runs the business (people buy from people remember!) and it’s a great way of answering questions your clients have, or showing what goes on behind the scenes.

But, hands up who is scared of doing live videos? Danielle is keen to help us overcome our fears and this episode is full of tips to encourage us to get started with live video.

Resources

Get Danielle’s 40 ideas for your live video content here https://videosundifficulted.ck.page/88616cdf6e 

This episode might be helpful – What are you afraid of? It addresses some of the fears we have around visibility and not being perfect which are really relevant when we think about live video

https://bondfieldmarketing.co.uk/what-are-you-afraid-of-marketing-fears/

Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality

If you are one of the 68% of business owning introverts who say they hate putting themselves out there, download my free guide to go from hating it to loving it.

https://www.subscribepage.com/face-of-your-service-business-5-steps

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

This week I’m re-sharing a conversation with you that I had in late May 2020, with super talented personal brand photographer Emily Moya. In my experience introverts really don’t like putting their face on their business. I lose track of the number of clients I start working with where this is one of my observations on their website or social media – “You’re an expert in your field, so where is your face?!”

If this is you, listen to Emily’s words of wisdom to help you get more comfortable with showing up as the face of your business. It’s a slightly different format to the usual interviews, but just as packed with value as all the other episodes.

Resources

Find Emily at emilymoya.co.uk 

Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Pete Morgan is a hugely experienced radio broadcaster and producer, and set up MonkeyPants Productions to focus on podcast production 5 years ago.

He is also the producer of the Marketing for Introverts podcast – and newly “out” as an introvert!

Pete is passionate about the connection that great radio presenters build with their audience.

Successful podcasters create that same connection and build a loyal tribe around a specific subject. We discussed the huge growth in podcasting during pandemic and the rise of celebrity podcast hosts.

We also talked about the range of knowledge-based businesses that benefit from hosting a podcast, and about how a podcast should fit into your business marketing plan. Pete talked through the basics you need to get started, and shared his top tips for creating a successful podcast.

Pete can talk about podcasting for ever, and I learn something new every time I talk to him, so I hope you enjoy this conversation!

Resources

Find Pete at https://www.monkeypantsproductions.co.uk/

He’s @MonkeyPantsProd on social media or find him on LinkedIn

Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/