Roofing Success

🔥 Discover the secret sauce to turning roofing customers into raving fans and referral machines! 🔥

In this episode of the Roofing Success Podcast, we unlock the vault and share insider strategies from one of the industry's most innovative leaders. Our guest Jon Broce, the COO of MHI Roofing, reveals his proven playbook for mastering the customer journey from awareness to advocacy.

If you're tired of one-and-done customers and ready to build a tribe of loyal advocates, this is a must-listen. You'll learn:

- How to make an unforgettable first impression and build instant trust with potential customers

- The key ingredients of a 5-star roofing experience that will have customers shouting your praises

- Proven tactics for generating a steady stream of referrals and glowing online reviews

- How to create customers for life by surprising and delighting at every touchpoint

- The systems and processes needed to deliver consistently incredible results as you scale

Whether you're a roofing veteran or just starting out, this episode is jam-packed with actionable insights you can implement today to start wowing customers and growing your business. Tune in now and join the ranks of customer-obsessed roofing leaders!

Links:

https://mhiroof.com/

If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!

https://rsra.org/join

Give us your feedback! https://ask.roofermarketers.com/flnm846un

For Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/

https://roofermarketers.com

The Roofing Success Podcast

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In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Mathew Mulholland, an expert in the roofing industry and founder of the Building Experts Institute. Mathew shares his extensive knowledge and experience in navigating the complex world of insurance claims for hail and wind damage to roofs.

Throughout the conversation, Mathew provides valuable insights and advice for roofing contractors looking to better serve their customers and navigate the insurance claims process more effectively. He emphasizes the importance of roofing contractors becoming true experts in identifying and documenting hail and wind damage, and communicating effectively with insurance adjusters and homeowners.

Mathew also shares surprising results from his experiments using a hail cannon to test the impact of various sizes of hail on different roofing materials. His findings challenge common assumptions about the size of hail required to cause damage and the causes of certain types of damage.

Additionally, Mathew stresses the need for roofing contractors to understand insurance policy language and coverage limitations to avoid unintentionally putting homeowners in difficult financial situations when claims are denied. He offers strategies for communicating about policy issues with homeowners without overstepping professional boundaries.

Whether you're a seasoned roofing contractor or just starting in the industry, this episode is packed with valuable information and practical advice that can help you better serve your customers and grow your business. Don't miss this opportunity to learn from one of the leading experts in the field!

Links:

https://www.buildingexperts.institute/

If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!

https://rsra.org/join

Give us your feedback! https://ask.roofermarketers.com/flnm846un

For Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/

https://roofermarketers.com

The Roofing Success Podcast

Text Jim @ (612) 512-1812 – Say Hi!

I would love to hear your feedback, pros & cons!

Please leave us a review!

In this episode, Jim Ahlin sits down with Connor Rodich, a roofing industry consultant with experience working with over 130 companies. Connor shares his insights on how to build a profitable and sustainable roofing business by focusing on three key areas: operations, financial acumen, and leadership.

Connor discusses the importance of clearly defining roles and responsibilities, improving interdepartmental communication, and establishing vital financial metrics. He explains the difference between cash and accrual accounting, and why understanding your business's true profitability is crucial for success.

The conversation also touches on the current state of private equity in the roofing industry. Connor offers advice on how to prepare your business for potential acquisition, emphasizing the need for strong operational systems, financial transparency, and a leadership team that can function without the owner's constant involvement.

Whether you're looking to grow your roofing company, improve your bottom line, or position your business for a potential sale, this episode is packed with actionable insights and strategies you can start implementing today.

Tune in to learn:

- The 6 financial metrics every roofing company should track

- How to improve communication between your sales and production teams

- The importance of knowing your business's break-even point

- How to prepare your roofing company for private equity investment

- The key differences between cash and accrual accounting

Don't miss this valuable conversation with Connor Rodich, and discover how you can take your roofing business to the next level of profitability and success.

Links:

https://exec.partners/

If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!

https://rsra.org/join

Give us your feedback! https://ask.roofermarketers.com/flnm846un

For Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/

https://roofermarketers.com

The Roofing Success Podcast

Text Jim @ (612) 512-1812 – Say Hi!

I would love to hear your feedback, pros & cons!

Please leave us a review!

Are you ready to discover the secret behind building a thriving roofing business? In this episode of the Roofing Success Podcast, host Jim Ahlin sits down with Ryan Spencer, a roofing entrepreneur who shares his incredible journey from humble beginnings to running a multi-million dollar company.

Ryan reveals how his unique "Eyes Up" philosophy transformed his business, focusing on purpose, people, and community impact rather than just chasing profits. He discusses the challenges of transitioning from a storm chasing roofer to a community-focused retail roofing company, and how this shift in perspective fueled exponential growth.

Throughout the episode, Ryan shares valuable insights on overcoming obstacles, building a strong team culture, and the importance of relationships in both business and life. He also dives into the practical aspects of running a successful roofing company, from hiring and training to leveraging technology for efficiency and consistency.

Whether you're a seasoned roofing professional or just starting out in the industry, this podcast is packed with actionable advice and inspiration to help you take your business to the next level. Tune in to learn how an "Eyes Up" approach can revolutionize your roofing company and make a lasting impact on your community.

Don't forget to like, share, and subscribe to the Roofing Success Podcast for more game-changing insights from industry leaders!

Links:

https://www.sharppros.com/

If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!

https://rsra.org/join

Give us your feedback! https://ask.roofermarketers.com/flnm846un

For Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/

https://roofermarketers.com

The Roofing Success Podcast

Text Jim @ (612) 512-1812 – Say Hi!

I would love to hear your feedback, pros & cons!

Please leave us a review!

Is your roofing business as financially healthy as it could be? In this episode of the Roofing Success Podcast, we sit down with Brett Huizenga from Hometown Roofing in Omaha, Nebraska, to discuss the key financial metrics every roofing company owner should be tracking to ensure their business is in tip-top shape.

Brett shares his insights on the importance of understanding your numbers, from gross profit margins to net profit percentages, and how these figures can make or break your roofing business. He also dives into the lessons he's learned since taking over Hometown Roofing, including the value of setting annual budgets, investing in growth, and making data-driven decisions.

Whether you're a seasoned roofing professional or just starting, this episode is packed with actionable advice on how to assess your company's fiscal fitness and make strategic moves to improve your bottom line. Don't miss out on these essential financial tips that could take your roofing business to the next level!

Topics covered in this episode include:

- The importance of tracking gross profit margins and net profit percentages

- Setting annual budgets and making data-driven decisions

- Investing in growth and understanding when to strategically reduce net profit

- The power of knowing your numbers and how they impact your business's health

- And much more!

Links:

https://www.hometownroofing.com/

If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!

https://rsra.org/join

Give us your feedback! https://ask.roofermarketers.com/flnm846un

For Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/

https://roofermarketers.com

The Roofing Success Podcast

Text Jim @ (612) 512-1812 – Say Hi!

I would love to hear your feedback, pros & cons!

Please leave us a review!

Meet Robert Paiz, the leader behind Custom Construction Solutions and a true force in the roofing industry! With a remarkable journey from a hesitant newcomer to a successful entrepreneur, Robert has built a thriving business by prioritizing customer service, community engagement, and a strong company culture.

Want to take your roofing business to the next level? Don't miss this value-packed interview where Robert shares his invaluable insights on:

- Building a strong, customer-centric culture

- Engaging with your community through standout events

- Leveraging video content and digital marketing strategies

- Developing consistency in all aspects of your business

Whether you're just starting out or looking to expand, Robert's hard-won wisdom will give you the tools and inspiration you need to succeed.

Tune in as Robert sits down with Jim Ahlin to discuss his unconventional start in the roofing industry, cultivating a customer-focused mindset across your team, appealing to youth and investing in your community, implementing effective digital marketing tactics, creating authentic, engaging video content, and harnessing the power of consistency to drive long-term growth.

If you're ready to supercharge your roofing success, this episode is a must-watch!

Links:

https://www.customnm.com/

If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!

https://rsra.org/join

Give us your feedback! https://ask.roofermarketers.com/flnm846un

For Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/

https://roofermarketers.com

The Roofing Success Podcast

Text Jim @ (612) 512-1812 – Say Hi!

I would love to hear your feedback, pros & cons!

Please leave us a review!

In this episode, we sit down with Corey Combes, the owner of South Shore Roofing and Exteriors, to unpack the four essential pillars that have propelled his roofing business to new heights. Corey generously shares his hard-won wisdom on how to effectively sell, build, collect payment for, and retain customers for your roofing projects.

Discover how to shift the conversation away from price and educate homeowners on what truly matters when choosing a roofing contractor. Learn the importance of setting clear expectations, communicating effectively, and going above and beyond to deliver exceptional results.

Corey also dives into the nitty-gritty of payment collection, offering practical advice on navigating the legal aspects and protecting your bottom line. He emphasizes the crucial role of customer retention and shares proven strategies for turning satisfied clients into loyal advocates for your business.

Throughout the episode, Corey underscores the vital connection between profitability and outstanding customer service. He argues that by selling jobs profitably, you create the financial cushion needed to provide top-notch service and make things right for your customers, even when challenges arise.

Whether you're a seasoned roofing professional or just starting out, this episode is packed with actionable insights to help you build a thriving, customer-centric roofing business.

Links:

https://southshorecontractorstampa.com/

Give us your feedback! https://ask.roofermarketers.com/flnm846un

For Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/

https://roofermarketers.com

The Roofing Success Podcast

Text Jim @ (612) 512-1812 – Say Hi!

I would love to hear your feedback, pros & cons!

Please leave us a review!

Are you a roofing contractor who is sick of the scumbags giving the industry a bad name? Do you want to outsell, outgrow, and outcompete the rest while putting a stop to the corrupt and greedy practices plaguing the roofing industry? Then you need to join the Roofing & Solar Reform Alliance (RSRA)!

In this episode of the Roofing Success Podcast, Jim sits down with Adam Bensman, the founder of RSRA, to discuss how this new organization is on a mission to reform the roofing industry through leadership and action. The RSRA provides an endorsement, training, support and community for roofing contractors who pledge to:

1. Provide amazing customer service
2. Deliver transparent and educational sales experiences
3. Take extreme ownership as leaders
4. Create a culture their team and customers are proud of
5. Be stewards of those they serve and the industry at large

With access to the best sales training, mentors, live sessions, and an exclusive member community, RSRA equips contractors to build trust with homeowners while growing their businesses with integrity.

If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!

https://rsra.org/join

Give us your feedback! https://ask.roofermarketers.com/flnm846un

For Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/

https://roofermarketers.com

The Roofing Success Podcast

Text Jim @ (612) 512-1812 – Say Hi!

I would love to hear your feedback, pros & cons!

Please leave us a review!

In this episode, Ty Meredith, co-founder of MHI Roofing and Ugly Roof shares his journey from taking over his uncle's small home improvement business to growing it into a multi-million dollar roofing company.

Ty discusses key strategies like focusing on core strengths, hiring people smarter than yourself, developing sales processes, and adding profitable service lines. Ty offers insights on the current private equity trends in the roofing industry and details his own recent deal with Vertex, a fast-growing construction consolidator.

Specific topics covered include:

- Ty's early days learning the roofing business from his uncle
- Shedding less profitable business lines to focus on roofing
- Implementing roof rejuvenation as an add-on service
- Improving sales processes to raise close rates
- Building a positive company culture that retains talent
- Evaluating private equity options: roll-ups vs dedicated platforms
- Joining forces with Vertex to rapidly expand market share

Whether you're looking to grow a roofing business or simply want to hear how one contractor achieved success, this episode delivers. Learn all about Ty's journey and get tactical insights you can apply.

If you are a roofing business owner and want to talk to Ty about private equity, or becoming part of the Vertex family, reach out and mention that you saw his interview on Roofing Success!

Ty Meredith:
https://www.facebook.com/profile.php?id=100009126331552
[email protected]

Links:

https://mhiroofing.com

https://uglyroof.com

https://www.facebook.com/uglyroofllc/

Check out the Pitch Pro Movement: https://www.pitchpromovement.com/jim

Give us your feedback! https://ask.roofermarketers.com/flnm846un

For Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/

https://roofermarketers.com

The Roofing Success Podcast

Text Jim @ (612) 512-1812 – Say Hi!

I would love to hear your feedback, pros & cons!

Please leave us a review!

Get the inside scoop on accounting and finance for roofing contractors from CPA Brett Neal of High Velocity Accounting. As the co-founder of a successful accounting firm and a partner in a Central Valley, California roofing business, Brett has a unique perspective into the numbers that drive profitability.

In this episode, Brett breaks down the four essential "M's" of accounting that roofers need to master - Maintenance, Metrics, Management, and Money. Learn how properly reconciling your books, analyzing key metrics like job costing, creating an insightful budget, and strategically looking at taxes can help you optimize your business's financial performance.

Brett also shares invaluable tips on how roofing companies should determine the right time to hire additional staff, increase pricing, when to say "no" to unprofitable jobs, and more. Whether you're looking to grow a multi-million dollar empire or run a tight ship as a solopreneur, Brett offers accounting wisdom that can help your roofing business thrive. Tune in now to uncover the financial keys to roofing success!

Links:

https://www.highvelocityaccounting.com/

https://www.linkedin.com/in/brettneal/

https://armamentcoatingsandroofing.com/

Check out the Pitch Pro Movement: https://www.pitchpromovement.com/jim

Give us your feedback! https://ask.roofermarketers.com/flnm846un

For Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/

https://roofermarketers.com

The Roofing Success Podcast

Text Jim @ (612) 512-1812 – Say Hi!

I would love to hear your feedback, pros & cons!

Please leave us a review!