Woke + Worthy

WHY YOU DON'T NEED LOTS OF FOLLOWERS TO MAKE MONEY 

Tell me, have you ever told yourself that when I have "x" amount of followers in my business then I will FINALLY be able to make "x" amount of money?

I know that I used to think that way! I couldn't wait for the day that my account hit 10,000 followers because it meant that I would finally be able to tell my audience "SWIPE UP to register!" Thank gosh to IG for making the link feature available to everyone now. 

So I understand that it can be easy to think that the answer to all of our problems (signing clients and making more money) could be solved by having more followers....only having more followers isn't going to be what solves them.  

Which is why on today's episode we are talking all about: 

• Why you don't need a large audience to make over 6 figures in your business 
• Why walking away from an IG account with over 20,000 followers to start from scratch was the BEST decision I ever made 
• What is a target audience and why it's so important to have a targeted following 
• How to attract an audience that is ready and wants to PAY you 

Remember while having a large audience may feel good, it's a targeted audience that pays good!  

Are you a coach who is looking to sign high ticket clients consistently online so that you can scale your business to 6 figures? If so, AWAKENED ENTREPRENEUR IS OPEN FOR ENROLEMENT!

This 4 month group coaching program will help you to:

• organically grow your social media account with 100 -1000's of dream clients, so you can stop spending hours following accounts (that rarely ever end up following you)
• know exactly how to create content that has your inbox flooded with DM's of: "where can I sign up," and "link please?!"
• create a program that is EXACTLY what your dream client has been looking, where sales have never felt easier, and neither has filling your coaching spots 

If you are ready to experience your most successful cash months of 2022 yet, this program was designed exactly for you! CLICK HERE to apply! 

 🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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HOW TO ACTUALLY MEASURE CONSISTENCY IN BUSINESS 

Is it just me or have you also felt like you have been talking to crickets these past few months?

Have you felt disappointed and discouraged every-time that you looked at your social media analytics, only to see that your engagement has tanked?  

If so, you are NOT alone my friend!

Through conversations on IG, as well as, with my clients let me know that I am not alone in feeling this way. So I decided to have a conversation about it while also diving into what consistency looks like in terms of our businesses. 

I think too often in business it is easy to forget where we have come from and what we have built because we are so laser focused on where we want to go and the fact that we aren't there yet. 

Which means that it is also extremely easy to overlook everything that we HAVE accomplished. 

Which then often makes "off" months, feel like "off" quarters. Which isn't usually the case. 

On today's podcast episode we are talking all about: 

• Understanding the seasons in your business
• So things are slow...and what do you do about it 
• Analyzing your interaction and how you have been recently showing (or not showing) up on social media
• Understanding what consistency means to YOU (extremely important) 
• How to measure your level of consistency

Remember consistently signing clients in your business doesn't just happen over night, it takes time!

The worst thing you can do is beat yourself up between the time that it takes you to get to the next level of consistency that you desire. 

I bet that when you sit down and do the consistency exercise in this episode that you will be pleasantly surprised with where you are at in your business. 

Are you a coach who is looking to sign high ticket clients consistently online so that you can scale your business to 6 figures? If so, AWAKENED ENTREPRENEUR IS OPEN FOR ENROLEMENT!

This 4 month group coaching program will help you to:

• organically grow your social media account with 100 -1000's of dream clients, so you can stop spending hours following accounts (that rarely ever end up following you)
• know exactly how to create content that has your inbox flooded with DM's of: "where can I sign up," and "link please?!"
• create a program that is EXACTLY what your dream client has been looking, where sales have never felt easier, and neither has filling your coaching spots 

If you are ready to experience your most successful cash months of 2022 yet, this program was designed exactly for you! CLICK HERE to apply! 

 🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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WHY YOUR CONTENT ISN'T CONVERTING AND WHAT TO DO ABOUT IT 

Let's be honest creating content can feel like a full time job...in fact for some of us it is. 

So what ends up happening when we are creating content consistently, yet not signing clients consistently? 

We hate it...that's what.

And the more that we hate it, the harder the creation process feels, the harder the process feels, the less we want to do it, the less we want to do it..the less clients we sign. 

So we end up getting ourselves into a creative funk and don't know how to get out of it. 

What I have come to learn by working with almost 100 clients, is that there are usually 2 reasons why our content isn't converting:

• We don't understand the different levels of awareness (buyer phases) of our ideal clients 

OR 

• We understand the levels of awareness but not how to talk/write content to each level to warm them up through our content 

Which is why on  today's episode I dive into:

• The three levels of awareness of your ideal client 
• Two most commonly created types of content and the ONE critical type that is missing 
• The most overlooked part of our audience and why overlooking them is costing us money 
• Why you don't need a large following to make more money 
• How to warm up and build trust with the following you already have 

Here's the thing...you don't actually need more followers to make more money. You just have to speak to the ones that you already have. You are sitting on a gold mine and don't even know it yet. 

PS. Want to learn how to create epic content that turns your loyal followers into loyal buyers? In my FREE 3 day BITCHHHH, I'M BOOKED bootcamp I am showing you how to write copy so compelling it takes you from crickets to clients. So if signing dream, where have you been all my life clients off of a single post is your jam...I'll see you there. CLICK HERE to register!

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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HOW THE STORIES WE TELL OURSELVES EFFECT OUR LIVES 

I am going to be brutally honest with you....lately life has felt like a bit of a shit show! From selling our townhouse, temporarily moving in with my parents, finding the perfect rental, planning to move into our fifth wheel before moving into the perfect rental all while running a business has made me feel a little like a chicken with my head cut off. 

Needless to say, it's felt like a LOT!! 

What's made it feel even worse is the fact that I was telling myself that it was a lot. I have been constantly caught up in feeling like there is so much to do, and not enough time to do it. And the more that I told myself that...the more that I believed it and the more true that it felt. 

Our lives are the reality of the stories that we tell ourselves. Our beliefs create our thoughts, our thoughts create our action and our action create our reality. Since my thoughts have been rooted in stress, anxiety, pressure...what do you think my current reality has felt like?

STRESS!

ANXIETY!

And soooooo much pressure...

As someone who has been deeply immersed in personal development, mindset and energy work for over the past 5 years I am no stranger to the ways in which I self sabotage. And these past few weeks my saboteur has been the one running the show. 

Which is why on  today's episode I dive into:

• How to identify patterns that are keeping us stuck in our lives and/or businesses 
• How the change the stories that you are telling yourself 
• Gaining clarity on what it is that you DO want to feel 
• How to catch yourself when you feel you are slipping back into old patterns 
• My top tip to get you back into alignment 

The silver lining to all of this is that we really are more powerful than we will ever give ourselves credit for. Where we are today is a sum of our beliefs, the stories we have told ourselves and what we believe to be true for us. And if where you are at currently isn't where you want to be, you have absolutely EVERYTHING that you need inside of you to change it. 

You just have to decide that your story is worth changing. And once you do, watch how quickly your life changes! 

PS. Want to learn how to sign clients consistently through social media while working less than 5 hrs/day? Awakened Entrepreneur starts on Sept 19th! This is my 4 month program that shows you everything you need to know to consistently sign clients and build a 6 figure business. CLICK HERE to apply for the next round! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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HOW TO CREATE YOUR 6 FIGURE BUSINESS STRATEGY - PART 2

There is no one size fits all when it comes to strategy and how to run your business. There is only ONE way and that way is the way that is PERFECT for you. 

Which also happens to be a strategy that is completely unique to you, your energy, your lifestyle, your vision and what you want to create.

Yet so often what ends up happening is that instead of creating our own business strategy we follow what is either taught to us or what we see working well for someone else. What often ends up happening when we do this is one of two things:

1. The strategy works for awhile, until it doesn't work at all 
2. We follow it and we have complete resistance to it, but continue to follow it 

Both of which contribute to a lack of inspiration and motivation for your business which just creates more resistance for you. 

So how do you create the perfect strategy for you? 

FIRST you stop by trying to following someone else's strategy and second you START finding your own. 

Which is exactly what I am helping you discover on today's episode and why we talk all things:

• what is the MICRO strategy for your business
• the four components that make up the micro strategy for your business 
• why how you support yourself both in AND outside of your business is crucial to your success
• how to sell multiple offers at a time as a multi passionate entrepreneur 
• why understanding the levels of awareness of your audience is key in your content strategy 
• discovering which way you like to sell MOST so you can sign clients consistently 

Remember: A vision without action is a dream and action without a vision is just work. It's when you combine both your vision and action that you end up seeing it through to fruition! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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HOW TO CREATE YOUR 6 FIGURE BUSINESS STRATEGY - PART 1 

Did you know that there are two different strategies that we need in order to grow and scale our businesses?

Yet so often we only end up prioritizing one of them without even knowing. 

As entrepreneurs we get so focused on where we want to go and the milestones that we want to hit:

• starting our businesses
• signing our first client
• scaling to 5k cash months
• going full time in our businesses
• scaling to 10k cash months

The more we are focused on the milestones that we want to hit, the more we focus on what we need to do and how exactly do we get there. All of which are action based and only happen to be 1/2 of the business strategy you need. 

Yet it's this same 1/2 of our business strategy that we have been taught to believe is ALL of our strategy. 

Which is why on today's episode we are talking about:

• the two strategies that you need to grow your business 
• what is the macro strategy of your business and how do you create it 
• common mistakes when building your macro strategy and how to avoid it 
• journal prompts to support you in discovering what your macro strategy is 

It's the same reason why when we focus on just the action part of our strategy it can feel like we are taking all the action while not seeing the results we want or feeling like we are falling behind in our businesses. 

When it comes to creating your business strategy I like to think of it this way:

• A vision without action is a dream 
• Action without a vision is just work 

Which is why you need BOTH the macro and the micro strategy to run your business easily and effortlessly. 

Make sure to tune in to next week of this two part series where I go in depth on creating the micro strategy for your business! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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3 KEY AREAS TO GAIN CLARITY IN YOUR BUSINESS TO MAKE MORE MONEY 

If you have been following me for any length of time then you will know (or if you are new, you're about to know) something that I am completely obsesssseddd with and that would be the power of clarity! 

If there is ONE thing I am sick of, it is how are continually spoon fed by all the instagram experts and gurus that the secret to growing our businesses is that we just "need to be consistent." And while I get it and it is important to be consistent, being consistent means something different for every person and every business. 

Which is why I believe that "be consistent" is just bad business advice!  👎🏻👎🏻👎🏻 

What makes it even more frustrating is when we are consistent and keep hearing we need to be consistent we start to think that being more consistent means DOING MORE…to be consistent. 

And why I personally don't agree with focusing on consistency first is because there is no amount of consistency (okay okay, copious amount) of consistency that will bring you clarity. 

So why not start with clarity FIRST?!

Which is why on today's episode we are talking all things: 

• Why consistency is just bad business advice
• The problem with playing the consistency game 
• What happens when we are consistent and not signing clients consistently 
• Why clarity is the pathway to consistency 
• 3 key areas to gain clarity in your business to make more money 

The answer to your problem isn't that you need to be more consistent...it's that you need to get more clear on who it is that you serve, what it is that you do and how YOU stand out. 

CLARITY IS THE PATHWAY TO CONSISTENCY

When the foundation of your business is built upon clarity:

• you no longer doubt who it is that you serve
• content becomes endless (even on days when you feel like you have nothing to say)
• you know exactly what you want to be known for 
• you share what it is you do/how you do it confidently 
• you NEVER worry about what anyone else is doing

You can stay consistent all you want, but showing up consistently isn't the same as strategically speaking to your ideal client consistently. Which just so happens to be my speciality! 

I want to show you the POWER of gaining CLARITY and watch as your content goes from crickets to being as hot as a product promoted by a Kardashian. This is what changes your business forever and allows you to go ALL IN and finally feel like a business that is stable and one that you can TRUST! CLICK HERE to apply for 1:1 coaching or grab the BONUSES when you sign up early for the Awakened Entrepreneur! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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HOW I STRUCTURE MY WEEK AS A 6 FIGURE ENTREPRENEUR 

Do you ever find yourself wondering what exactly you need to do to grow your business?

Do you feel like you are already doing the "right" things but still question if they are "right?" 

Do you feel like you are doing what you need to, but you don't know what you don't know?

When really what you want to know is HOW...

So you are really wishing that someone could just spell it out to you, like a guideline, a blueprint or a road map of what you need to do to grow your business? 

Those used to be my thoughts exactly! 

Which is why on today's episode we are talking all things: 

• Why keeping it simple is the BEST business practice
• How I structure my mornings so that I set myself up for success 
• Why I HATE routines, and what I do instead 
• Understanding what income producing activities are and how to identify them for your business 
• How I set up each day of the week in my business 
• Why CLARITY is crucial when it comes to building your business 

The best advice that I can give you when it comes to growing your business is this:

1. Keep it simple 
2. Go back to the basics 

This is why I am slightly (okay COMPLETELY) obsessed with clarity when it comes to our businesses, who we serve, how we stand out and what makes our offers unique. 

When you know not only what you do, but how you work best (clarity), consistency becomes effortless. When you can show up consistently in your business...well that's just an easy way to get clients consistently! 

Are you an entrepreneur who feels like you are showing up consistently but aren't yet signing client's consistently? Do you want to elevate your marketing and messaging so that you can impact and support more people? Are you ready to finally feel fully supported and secure in your business, while experiencing more time freedom than ever before? (no more scheduling calls after working hours, or answering messages on the weekends) If these are all a big HELL YES, spots are now open for my 1:1 coaching container. CLICK HERE to apply! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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MARKET RESEARCH IS DEAD 

 I don't know about you, but the thought of conducting market research is an immediate hell to the NO for me! 

It's not something that I like doing. 

It's not something that interests or excites me. 

And it's definitely not something I think I need in order to create incredible offers that also SELL! 

In fact, I know it's not. 

If I am being honest, the only insight that I ever received when conducting market research was that I shouldn't be conducting market research. 

It was actually due to a lack of interest and response to market research that I held myself back from creating a program that I had been so excited and lit up to create. Which happens to be the same offer that once I did create it, went on to have 5 figure launches EVERY. SINGLE. TIME. 

Alllllll without any market research. Which is why market research is not something that I do, recommend or that is ever in any of my programs. 

Which is why on today's episode we are talking all things: 

• My experience with market research and why I don't like it 
• 3 reasons why market research sucks 
• What to do instead of market research that actually allows you to create exactly what you want and how to sell it out 
• Knowing that you are your own best ideal client 

Your energy is EVERYTHING when it comes to marketing and your business. Contrary to popular belief you don't need to "say it in their exact words." What you need to do is make them FEEL something through your own words. 

And that right there is advice that you can take to the bank! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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WHAT IT ACTUALLY MEANS TO SURRENDER 

Let's talk surrendering, shall we? 

If you are anything like me then I am sure that you are not unfamiliar with the term of surrendering. In fact, you've probably even told yourself a time or two (or twenty) that you just "need to surrender." 

And you're probably right! 

However I am starting to see a theme emerge when it comes to surrendering and the term being taken quite literally. Meaning that we just aren't surrendering our control but we are ALSO surrendering taking any action. 

Here's the thing....surrendering doesn't mean to completely stop taking action in your life and business. In fact, it's quite the opposite. 

Which is why on today's episode we are talking all things: 

• What does it actually mean to surrender 
• Why surrendering doesn't mean to stop taking action 
• How stopping any action actually signals a lack of trust to ourselves and the universe
• How to use surrendering to your benefit 

Surrendering isn't about stopping all of the action that you are taking. It is however about stopping yourself from forcing or controlling action. Which often happens when we feel like things aren't working in our businesses the way we figure we should. 

So what do we do? 

We  go into "fixing" mode. What often times initiation this "fixing" mode is that at the root of the action we are taking we don't actually trust ourselves, our businesses or the action that we have been taking. 

Which ultimately just creates a lack of trust. 

Remember surrendering is being able to give up the WHEN and the HOW, while anchoring into the WHY and NOW! 

It's about being able to take daily inspired action with the trust that everything is always working out for your greatest good, without needing to KNOW that it is. I hope that this episode serves as your friendly reminder that where you are at is perfect and exactly where you are meant to be! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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