Woke + Worthy

SECRETS TO STRATEGY,  TO GROW YOUR BUSINESS 

It's no secret that there is no one secret to success....sorry to burst your bubble. Yet as entrepreneurs we seem to be on the never ending search for that ONE THING that will allow our businesses to take off. And when we do we often think that the missing piece to the puzzle is needing more business strategy. 

When in fact more business strategy is often the very LAST thing that you need to grow your business. 

You see...business strategy is just part of the puzzle but it isn't the whole piece. In fact, there are three different strategies that every successful business owner must establish in order to grow their business to 6 figures and beyond. And which strategy you need to focus on will be entirely dependent on what season of growth you and your business are in. 

Which is why in today's episode I am walking you through the 3 main strategies that every business much focus on and how to understand when it's time to shift your focus out of business strategy and focus on the other two. 

In today's episode we are going over:

• 3 strategies you MUST have to grow your business 
• What strategy to focus on when you just start your business 
• Why we often avoid investing in support and how it is costing us money 
• Why mindset needs to be a part of your DAILY strategy and what happens when it isn't 
• At what stage in your business do you need to re-evaluate your business strategy 
• Why energetics and embodiment is necessary to scale your business 

For the longest time I focused solely on my business strategy. I was convinced that business strategy was the key to scaling my business and growing to 6 figures. When I look back on it now I can tell you that business strategy was the LEAST of what supported me to grow my business and it was in fact focusing the other two strategies that created the MOST growth for myself and my business. 

I would love to see where you are at in terms of what strategy you feel that you need to focus on after listening to this week's episode. REPLY BACK and let me know! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JESS:

Facebook

Instagram

Website

5 SIMPLE STEPS TO WRITING CONTENT THAT CONVERTS 

Is creating content sucking the life out of you? Does it feel like no matter how much content you produce you always feel behind? Especially when there are marketing "gurus" telling you that you need to post twice per day, while here you are happy if you got 3 posts out for the week.

It's not that you wouldn't love to post more....the problem is how long the whole process takes you. Your content batching session that should have taken a few hours seem to stretch out over a few days. It seems the only thing you are ever doing is creating content.

What makes it even more frustrating is that you know what it is that you want to say but the moment that you sit down to write it, your mind goes blank!

Which is why in today's episode we are diving into:

• The 3 most important factors that EVERY post must have
• My 5 step formula to write content in 1/2 the time 
• Why your posting frequency has NOTHING to do with your content strategy 
• The 4 elements that you MUST have in your content strategy 

I struggled with creating content for yearrrssss in my business. I was so focused on needing to say the right thing, while also being terrified of saying the wrong thing that I made creating content way harder than it ever needed to be. It's through trial and error that I created my own simple and effective method for writing captions that I no longer feel like content is a burden. In fact...I actually love it. So much so, that it's become one of the main areas that I support entrepreneurs in their businesses. That's why I created my FREE Content to Clients mini course so that you can write killer content that converts to paying clients. CLICK HERE to grab it! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JESS:

Facebook

Instagram

Website 

WHY I WALKED AWAY FROM AN ACCOUNT WITH 22,0000 FOLLOWERS 

I know that it can be easy to think that all of our business problems would be solved if we just had more followers:

• we'd sign more clients
• we'd make more money
• we'd be able to go all in, in our businesses
• we could finallllyyy leave our dreaded 9-5 

Which is exactly what I had thought too, so that's what I focused on growing...a following. I grew my account to over 22,000 followers at one point. And everything that I thought would happen once I hit 10 k followers...didn't! The clients that I thought would be flooding my DM's, weren't. The money that I thought would be stacking up in my account , wasn't! And I was still sitting behind a desk at a job I thought I would have already said see ya later suckasssss to. 

Growing a following isn't all it's cracked up to be...take it from someone who knows. Which is why in today's episode I am covering: 

• What the evolution of my account looked like
• How I focused on all the WRONG ways to grow my account 
• How I attracted an audience that I couldn't sell to
• Why I walked away from an account with over 22,000 followers 
• What were the signs that it was time to create a new account 
• How I make over 6 figures with under 1300 followers 

Reminder while growing a following may feel good, its focusing on growing a target audience that will pay you good! Not sure how to attract your ideal clients? CLICK here to get my Content to Clients Mini Course for free! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JESS:

Facebook

Instagram

Website 

WHY YOU NEED TO STOP GROWING A FOLLOWING 

It's no secret that utilizing reels is a great way to grow your account. The popularity of reels has been growing ever since it's introduction to instagram in 2020 and doesn't show any signs of slowing down. Just like me you have likely seen many accounts who have grown tens (sometimes even 100s) of thousands of followers within months. Which makes it that much more enticing to hop aboard the reels train to grow your audience. 

Here's the thing...Contrary to popular belief, having more followers doesn't always equate to making more money. It's not to say that it can't happen, it definitely can..but ONLY if you are focused on growing a TARGETED audience and not just any audience. 

 Which is why in this episode we are diving into:

• the dangers of going viral on social media 
• the difference between followers and having a targeted audience 

• why growing a targeted audience is more important than having more followers 
• how to use reels to target your ideal clients 
• what to focus each piece of your content on to convert your audience to buyers 
•  the three main areas to focus on to grow trust within your followers 
• how to get more engagement on your reels 
• 5 components to increase the chances of your reel going viral 

Reminder: our content is made for our ideal clients, NOT US! There is nothing worse than going viral with a piece of content that attracts people who aren't your ideal clients. Focus on how you are going to serve your community FIRST and worry about going viral later and I promise you will go viral sooner than you expected! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JESS:

Facebook

Instagram

Website

SIMPLE SECRETS TO STANDOUT ONLINE  

To all my fellow entrepreneurs: Signing client’s is a privilege of being an entrepreneur not a right. It can be too easy to think that just because we show up and have something to sell that we should automatically sign clients. As an entrepreneur you absolutely have the right to sell, but there is a MASSIVE difference between having the right to sell and EARNING the right to sell. 

If you have been having a hard time signing client's my bet is that you haven't quite yet earned the right to sell within your current audience/following. Don't panic just yet because in today's episode I am going to give you the three areas you must use to gain trust with your ideal clients, which in turn will earn you the right to sell. 

In this episode we are diving into:

• why clarity is the most important piece of building your business/messaging 

• why signing client's is your privilege and not a right 
• why you need to focus on building your brand FIRST 
•  understanding why your audience isn't buying from you 
•  the three main areas to focus on to grow trust within your followers 
•  the MOST important question you need to ask yourself 

• how to position yourself as the solution and your offer as a vehicle to the transformational your ideal client is looking for 

• my top three questions to ask yourself to start standing out as the GO TO coach in your industry 

Remember that the quickest way to sign client's is through gaining their trust and the quickest way to do that is the way in which you show up and serve online.

If you have been showing up consistently in your business and tired of your hard work not converting I have opened up spots in my 1:1 coaching container where we focus on gaining clarity on who you serve and master your messaging so that you can STANDOUT online and use your content to generate consistent leads online! CLICK HERE to apply to see if this is a good fit for you! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JESS:

Facebook

Instagram

Website 

3 SIGNS THAT YOU LACK CLARITY ON WHO YOU SERVE 

We get so caught up in needing to run our businesses that we can tend to forget who we are running them for. We focus on showing up, needing to post more, make more stories, more lives, more convos...more, more, more. The truth is that we can be consistent all that we want but consistency without clarity leads to confusion. 

The more confused that we get, the more that we doubt ourselves and the less confident that we feel. Which ultimately ends up bleeding into our content (whether we mean for it to or not.) Why this is so critical is because a confused audience doesn't buy! 

The truth is that it will never matter how consistent you are if you don't have the clarity on who you serve and HOW to serve them.

There's a BIG difference between showing up and STANDING out...and only one of them that will get you paid.

In this episode we are diving into:

• Why clarity converts faster than consistency does
• How committing to be consistent is actually harming your business
• 3 signs that you lack clarity on who you serve 
• What to specifically focus on to gain clarity on who you serve
• How to shorten your content process in 1/2
• How to stop selling what you think your clients need and give them what they want 

Ready to write content that turns your followers into paying clients? Grab my FREE Content to Clients Guide HERE! 

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JESS:

Facebook

Instagram

Website 

WHY CLARITY WILL MAKE YOU MORE MONEY THAN BEING CONSISTENT EVER WILL 

From the inceptions of our businesses we are told one fundamental law...the law of consistency. We have all heard how consistency is king and whatever other slogans with consistency are thrown around. But what happens when we are consistent AF and things aren't converting?

That's something that no one ever talks about, or when they do their answer is to simply keep showing up. And yeah that'll work...eventually. But who has the time to play a game that is solely built upon trial and error? If there ever was a long way around, this would be the equivalent of that in business.

That's why in today's episode I am giving you the short cut to converting your followers into paying clients, and that my friend is clarity. When you build your business upon the foundation of clarity, consistency becomes easy. Try and do it the other way around and you will feel like your business is one long ass uphill battle.

In today's episode I talk about:

• Why consistency is a flawed business rule
• How trying to be consistent is actually the reason why you aren't consistent at all
• The two paths of building a business and which one will get you results faster
• Why the longer you focus on consistency the longer you will take to convert
• The 3 areas of your business that you MUST have clarity on
• Journal prompts to bring you more clarity in your business

Clarity paves the path to consistency which brings you the clients and cash you have been looking for! 

🎧 Thanks for listening!! 🎧

Wanting more clarity in your business and how to turn your social media from followers to BUYERS? Ready to increase your impact and scale to $10k months? I have officially opened up spots in my 1:1 containers. CLICK HERE to apply!

🎧Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

 CONNECT WITH JESS:

Facebook

Instagram

Website

4 SIGNS IT'S TIME TO INVEST IN YOUR BUSINESS 

Are you feeling like it might be time to invest in your business but you aren't quite ready to pull the plug yet? So you have you have been telling yourself that you "need to figure it out on your own." Though even though the thought of that terrifies you because you still don't feel like you have all the pieces to the puzzle. But when you look at your bank account all you can see is that there is no money so you couldn't possibly invest in yourself even if you wanted to.

OR

Maybe you have invested in yourself but there is fear and disappointment rooted in those past investments where you walked away wondering what the hell you even paid for. It's that same fear that echos in your ear, telling you to "be responsible," to have the money before you spend it.

The truth is that there really is no right time to invest in yourself, because you are never going to feel ready. Ready is a lie, because ready is a CHOICE. It's a choice that is rooted in trust. It is a choice that is rooted in choosing yourself, your goals and your desires while being held accountable to take the inspired action to see them through. Which is why I hope that today's episode supports you in making the empowered decision of whether it's time to invest or not! 

In this episode we are diving into:

• The problem with creating new years resolutions and why I stopped doing them 
• How to tell when it's time to invest 
• How to not let a bad investment get in the way of making one that could change your life 
• Why making comfortable investments is only getting you comfortable results 
• How to get out of the all or nothing mentality of running your business and find consistent energy

I know from my own personal experience if I had waited until I was ready to invest, I would still be in my corporate job. 

By choosing to be ready I have been able to:
+ leave my 9-5
+ consistently increase my revenue year after year
+ build a 6 fig + business
+ increase my monthly recurring revenue by over $3000/month (in less than 4 months)
+ hire team members so I can work less
+ have multi 5 figure launches
+ celebrate $13K days
+ have multi 5 figure months

Ready to see results like this for your business too? This is the LAST WEEK to enrol in the Awakened Entrepreneur. CLICK HERE to apply! 

🎧Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

 CONNECT WITH JESS:

Facebook

Instagram

Website

COMMON MISCONCEPTIONS ABOUT NICHING 

If you have been in business for anything length of time then I am sure that you have heard the importance of niching down. How the riches are in the niches and if you try to talk to everyone you end up talking to NO ONE. The only problem now is that you don't have any clue who it is that you are supposed to niche down to. The more you try to focus on the one specific person that we want to sell to the more you confuse yourself if that is actually who you want to market to. 

As spiritual entrepreneurs it can be hard to navigate who we want to talk to because we know that we can (and do) want to help everyone. Which is why in today's episode I am showing you exactly how you can market to one specific person without confusing yourself or your audience and still help all the people that you heart feels called to serve. Which also happens to be the same way that you can start attracting your ideal clients with ease!

In this episode we are divining into:

•  Common misconceptions of niching down 
• The importance of niching down 
• Why niching to demographics is an outdated marketing practice and costing you money
• What and who to actually market to instead 
• How ⬆️ allowed me to generate over $95,000 in my business from JUST my content 
• Why your niche is critical in creating your offer
• How to create a program that your ideal clients must have and who are ready to buy BEFORE you ever launch 
• AE starts less than 2 weeks...this is your last chance to save $1000 on the program 

🎧Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JESS:

Facebook

Instagram

Website

HOW TO CREATE YOUR NEXT SIGNATURE OFFER FOR 2022!! 

Welcome to part two of this two part episode. Last week we dove into all things NOT TO DO when creating an offer. If you haven't yet listened to that, I suggest going to that one first so you are well equipped to avoid the mishaps of creating an offer. THEN you can plug into this week's were I am walking you through step by step on how to create your next offer for 2022! 

In this episode we are diving into:

• Rebirth or pivot, what did 2021 bring you? 
• The perks of being an entrepreneur and being able to lean into our magic and passion and pivot towards what is most exciting to us 
• How to look at your program from a macro AND a micro prospective
• Why looking at your program from just a macro perspective is actually failing you 
• A step by step guide for how to ensure you are creating a program that gets your clients amazing results 
• A real time example for how I created the Awakened Entrepreneur framework and a look inside everything that is offered within the program 

Offer creation can feel overwhelming when we focus on the offer first. Which is the exact reason why this is the LAST part of actually creating it. When you can first identify who it is you want to serve, how to share your message in a way that no one else is and then infuse that into your offer...that's when you create something that SELLS OUT! And that my dears is exactly what I am walking you through in the Awakened Entrepreneur and this is the LAST WEEK to claim your 1:1 BONUS call when you register. CLICK HERE to apply for the Awakened Entrepreneur.

🎧 Thanks for listening! 🎧

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JESS:

Facebook

Instagram

 Website