LEADING BRANDS — Wavebreak Podcast

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Meha Agrawal, Founder and CEO of Silk + Sonder, a women’s emotional health and mental wellness startup backed by Redpoint, 500 Startups, and more that makes daily and proactive self-help and self-care more personalized, accessible, and actionable for modern women and their communities.

In today's interview we cover:

• Best practices for creating a differentiated subscription product that sets you apart from the competition
• Building winning teams with example interview questions to find top performers
• How to lean into your strengths as a founder and delegate without taking your eye off the ball

Meha Agrawal is the Founder and CEO of Silk + Sonder.

Links Mentioned

• Silk + Sonder
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Meha Agrawal, Founder and CEO of Silk + Sonder, a women’s emotional health and mental wellness startup backed by Redpoint, 500 Startups, and more that makes daily and proactive self-help and self-care more personalized, accessible, and actionable for modern women and their communities.

In today's interview we cover:

• Best practices for creating a differentiated subscription product that sets you apart from the competition
• Building winning teams with example interview questions to find top performers
• How to lean into your strengths as a founder and delegate without taking your eye off the ball

Meha Agrawal is the Founder and CEO of Silk + Sonder.

Links Mentioned

• Silk + Sonder
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Kelly Watters, Co-founder and CEO of Western Rise, a high-growth apparel brand experiencing over 115% YoY growth.

In this episode, you'll discover:

• The inspiring brand journey of Western Rise as they redefine performance apparel through a captivating blend of style and functionality.
• A sneak peek into their exciting future product launches and fundraising plans.
• The secrets behind Western Rise's ability to attract top-tier talent, accelerating their growth even further.

Kelly Watters is Co-founder and CEO of Western Rise.

Links Mentioned

• Western Rise
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley is joined by the team at Kettle & Fire and Tatari to dive deeper into TV advertising.

From the Kettle & Fire team, we're joined by Niccolo Gloazzo and Victoria Belinsky, who are the Director of eCommerce and Senior Director of Brand Marketing at Kettle & Fire, respectively.

Matt Giannetti, Head of Platform Solutions at Tatari, also joins the conversation. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.

This is a case study in scaling TV advertising, covering strategy, testing, creative, budget, measurement, and more.

You'll also learn:

• Key KPIs for understanding TV ad performance like Cost Per View (CPV)
• Approach to testing on TV with Tatari: Testing different channels almost every week to find optimal CPV, leveraging past campaigns and insights
• Unique approach in structuring the campaign for Kettle & Fire: Creating a learning agenda and testing top-performing insights from historical data, utilizing AI and machine learning to maximize testing learnings within a limited budget
• Approach to creative production: Agency-produced creatives, understanding user behavior on TV and digital platforms, opportunities to align traditional and online creative approaches on streaming platforms
• Importance of OLV in a streaming TV strategy: The synergistic relationship between OLV and streaming in building brand awareness and response

And so much more!

This episode is brought to you in partnership with Tatari. #ad

Links Mentioned

• Tatari
• Kettle & Fire
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market.

In this episode, you'll learn:

• The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept into a national brand
• How the brand secured partnerships with major retailers such as Whole Foods, Sprouts, Erewhon, and more
• The significance of their direct-to-consumer (DTC) arm in their business strategy and marketing initiatives

Margaret Wishingrad and Ian Wishingrad are the CEO and CMO, respectively, and co-founders of Three Wishes Cereal.

Links Mentioned

• Three Wishes Cereal
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode, we're joined by Ryan Babenzein, co-founder and CEO of Jolie, a beauty wellness brand that has achieved remarkable success in less than 18 months. Ryan is no stranger to entrepreneurship, having previously founded GREATS, a DTC pioneer that was acquired by Steven Madden in 2019. Ryan shares the growth strategies that have made Jolie so successful, so fast.

You'll learn: 

• Jolie's Growth Strategy: Ryan explains the tactics that Jolie has used to grow from zero to millions in revenue, all while being effectively bootstrapped. 
• Building a Team: Ryan shares how he has been able to maintain a small team of 3 (yes, 3) while achieving such fast growth.
• Contrarian Takes on DTC: Ryan offers his unique perspective on the direct-to-consumer (DTC) business model and how Jolie has used a contrarian approach to achieve success. 

Ryan Babenzein is CEO of Jolie Skin Co.

Links Mentioned

• Jolie Skin Co.
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Monica Royer, Founder & CEO of Monica + Andy, the children’s and family brand parents can rely on for the products, resources, and support needed to confidently navigate every stage of raising a family. 

Monica’s experience advising her brother, Andy Dunn, Founder of Bonobos, combined with her passion for high quality essentials and entrepreneurship, has been a driving force behind the continued growth and evolution of the Monica + Andy brand.

You'll also learn:

• Why the brand launched with a retail location and how it became the primary growth driver during the early years of the brand
• Retail strategy and how the brand has created a sub-brand that is launching in 1,000+ Walmart locations
• Future of the brand as they continue to scale into retail while remaining true to their DTC roots

Monica Royer is the Founder & CEO of Monica + Andy.

Links Mentioned

• Monica + Andy
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Andrew Ferenci, Founder and CEO of Comrad. Comrad launched their innovative compression socks after 200+ test iterations and have since become the leader in the category. 

You'll also learn Comrad's: 

• Product development process that led to industry-low return rates
• Approach to retail expansion as a digitally native brand
• CX best practices to stand out from the competition and create the best possible products 

And so much more. 

Andrew Ferenci is the Founder and CEO of Comrad.

Links Mentioned

• Comrad
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail.

In this episode you'll:

• Discover why Native Pet decided to launch their brand exclusively on Amazon and how this strategy helped them gain traction in a highly competitive market
• Find out the results of Native Pet's initial advertising testing on OTT platforms and the impact it had on their brand awareness and sales
• Learn the valuable lessons Native Pet learned when launching their brand into retail

Dan Schaefer is co-founder of Native Pet.

Links Mentioned

• Native Pet
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail.

In this episode you'll:

• Discover why Native Pet decided to launch their brand exclusively on Amazon and how this strategy helped them gain traction in a highly competitive market
• Find out the results of Native Pet's initial advertising testing on OTT platforms and the impact it had on their brand awareness and sales
• Learn the valuable lessons Native Pet learned when launching their brand into retail

Dan Schaefer is co-founder of Native Pet.

Links Mentioned

• Native Pet
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.